2. Surfers
Against
Sewage
logo
colours
Light blue
dark blue
waves
surfboards
design
fonts
Informal/casual
Potential
products
clothing
T-shirts
green
hoodies
unique selling point – could
make use of recycled
materials found on beaches/in
the sea
surfboards
Collaborations with existing
brands
Surfboard
accessories
Surf waxleashes
Board bags
bottlesfabrics
heavyweight
Focus on quality
as opposed to
being cheap
Could have
logo hoodies
as well as one
which are
designed by
artists –
cartoony to go
with the style
of the
organisation
advertising
poster
audience
surfers
Age range is generally from 18-45 Beach users
Environmental activists or
people interested in this
Colours associated
with the beach
orange
yellow
Local radio adverts
3. Initial ideas
Idea one – could have a line of surf related products, such as; surfboards, board bags,
surf wax, leashes etc. a good idea would be to collaborate with existing, reputable
brands. This is due to the fact that people would have preferences of brand of
surfboards they like to use and are less likely to change to a charity organisations
products, as they do not specialize in the production of surfboards and the quality
may be inferior.
Idea two – a clothing line which uses recycled materials, recycling things which are
found on beaches/in the sea in the UK. Could have hoodies, t-shirts, jackets etc. could
feature things such as the logo of the organisation or maybe a graphic print which is
relevant i.e. surfing, waves, beaches etc.
Idea three – a poster which is aimed at raising awareness on water pollution in the UK,
focusing on sewage pollution and solutions to this.
