The agenda of the webinar was: 1. Low cost marketing options 2. Updates on latest Features 3. Question & Answer session We hope these webinar can be useful to all the viewers. Kindly drop us your valuable feedback.

1. Retail vs. Marketplace
Commerce in Context
BuildaBazaar’s Weekly Bulletin
Views mentioned here are personal
Infibeam and Buildabazaar does not endorse any statements made during the
presentation

2. Low cost marketing options

3. Social Presence
• Presence on Facebook is must
– Tap you social and business circles to increase Page Likes , Number of Fans, Number of people talking
about you
– Target Influencers, Communities
– Regular posts on Facebook ( Interact and Engage ) – Product information, Promotions, Contests etc
• Twitter, Pinterest, LinkedIn should also be explored
– Post regularly on Twitter, Upload product images on Pinterest
– Follow relevant people, communities
• Blogs
– Write posts about business, products
– Comment on relevant blogs

4. E-mail Marketing
• Build your own database
– Newsletter subscription on website
– Through offline channels
– Customer database: Paid, In-checkout
• Weekly Newsletter with information about new launches, promotions etc
• Analyze the performance of the Newsletter
– Open rates
– Click through rate
• Mails to fringe buyers
• Collaborate with other sellers
– Include your products in their newsletter and vice-versa

5. • List products on other websites/bulletin boards
– Target local corporate offices
– Enquire about listing on Infibeam.com
• Attend trade shows, exhibitions and local events
– Helps in networking and getting referrals
• Listing on the local Yellow Pages
• Forums & Other listings
– Post on relevant forums
– List on coupon websites like coupondunia, desidime etc
• Local advertising
– Cinema halls, Local newspaper, Outdoor
– Sponsoring local events (school or colleges)
Other Methods

6. Retail vs. Marketplace
Updates on Latest Features

7.  Features discussed during last webinar.:-
 How to use In Build SEO tool?
Helps you increase the ranking of your ecommerce site as well as various
pages like Home Page, Category pages, Product Pages and various static
pages i.e. About Us, Privacy Policy, Terms & conditions, Shipping Policy,
Contact Us, etc.
 Advanced Carousel Widget
This feature is more like an enhancement feature for the site. As you can give
control to user to change the banner and hover over mouse it asks for more
customer engagement and increases the amount of time user spends on
your site. Research show that More time the user spends on the site the
chances of him buying from the site also increases.
 Social Media Buttons
Feature allows users to like the product or send to friends wall from the site
itself. Various option like twit, pin it and +1 is offered for user choice. The
feature in very much useful in current scenario as everyone uses social media
almost all day so they can easily share the product they like with just a click
which does the most powerful know marketing trick that is “Word of mouth”.
Recap

8. Add SEO details on product page
Disclaimer: The feature is non customizable and is provided on an as – is basis.
 Feature: The feature is an extension of the
feature “Page Info”. This feature is used for
putting Keywords, Description, Author,
Revised, etc. on a product page. So now the
restriction has been lifted of that site
owners can not add customized keywords
on the product pages as well.
 Benefits: With the help of this feature now
site owners can use SEO for the products as
well. This can help you list your product
pages on the search engine pages according
to the keywords entered by you.

9. Product Offers
Disclaimer: The feature is non customizable and is provided on an as – is basis.
 Feature: The feature is developed to show
combo deals in the offer format. If someone
is running a combo product offer like mobile
case free on a purchase of a particular
mobile then the offer can be shown in an
image format just below the title of the
product or availability section. This feature is
specifically for product page only.
 Benefits: With the help of this feature one
can showcase the offer on the product page
itself rather than making banners for
multiple offers that are running on store.
Earlier site owners used to showcase their
promotional offers only on home page &
category page but with the help of this
feature now you can get rid of the pain of
creating banners for all the offers as this
feature is more of text based. So no more
designing cost
Example Stores :

10. Related Items Display
Disclaimer: The feature is non customizable and is provided on an as – is basis.
 Feature: A product listing feature on the
Product Page that displays products chosen
by you, along with a particular product below
the product itself.
 Benefits: Helps you to showcase products
of your choice from a cross different
categories that you want to offer to your
customers along with a particular product.
This feature is must–to-have when you
want to do Cross-Selling on your store.
Illustration:- Helps you to sell phone covers
with mobiles, cakes along with flower
bouquet, accessories with a dress etc.
Example Stores :

11. Questions & Answers