1.
Re-branding Islam digitally.
An insight-led, data-driven approach to drive change!

2.
What is a brand?

3.
Perception
Impression
Identity
Goodwill
Quality
Differentiation
Trust
Image
Reliability
Representation

4.
Brand is an intangible asset.
It resides in your mind/heart/gut.

5.
When did branding originate?

6.
Is religion
a brand?

7.
Religious institutions have
been excellent at marketing
a product /concept for a
millennium, that we may
never be able to buy, touch or
feel!

8.
“Religions spread not
by the force
of their charismatic
founders, but by
the emotional zeal of
their followers
who spend their days
marinating in the
dogma”

9.
“The more a community
convenes to exchange
ideas around the
dogma, the more
emotional they grow
about the ideas.
They, in turn, become
influencers in that
community and grow
more motivated to
seduce more followers
to the religion”

10.
What is the brand status of Islam?

11.
Let’s use #hashtags to do a litmus test!

12.
Let’s validate the brand status through a
Google search

13.
The extremist groups have taken control of the
narrative, channels & influencers!

14.
Communications
Command Centre at
Al-Hayat Media Centre

15.
“The Islamists have
been very clever at
re-branding. They have
learned the franchising
model from McDonalds.
They give you the
methodology, standards
and propaganda
material.”
- Libyan Ambassador to
the UAE on NY Times

16.
Vengeance with velocity – 90,000 tweets per day till a
message goes viral like a BuzzFeed article!

17.
“The advance of an army
used to be marked by war
drums.
Now it's marked by a
volley of tweets.”

18.
Their sharpest weapon is the ability to amplify their
real-time marketing & live broadcasting globally!

19.
What is worse now is that prominent right wing global leaders
are echoing very extremist views/opinions about Islam!

20.
We need to re-brand Islam through positive,
scalable & measurable digital activism!

21.
Believe in the
democratic power, scale & agility of digital
It has leveled the playing field for David & Goliath.
1

22.
Setup systems for
active, real-time social listening
Identify, Acknowledge & Define the problem statement
2

23.
Decide on the
campaign idea & the narrative around it
Tell a positive story that can evoke emotion & ignite action!
3

24.
Experiment with storytelling in
different formats
Practice A/B Testing
4

25.
Optimize content
to make it searchable & share-worthy
Give your content wings to fly!
5

26.
Identify & analyze key influencers
You need them to go viral!
6

27.
Leverage live-streaming & encourage
citizen journalism
Make everyone involved, a journalist & a newsmaker
7

28.
Be humble, entertain humor & engage
in two-way communication
Foster discussions & debate!
8

29.
Shape the conversation with #hashtags
#TakeOnHate
#MuslimApologies
9

30.
@falasteenager: I’am sorry that Adolf Hitler doesn’t
represent Germany, but Osama Bin Laden represents every
Muslim and their mother #MuslimApologies

31.
Maximize ‘OPM’ through social media.
Crowdfund where you can!
10

32.
Believe in the power of digital.
Shape the narrative.
Make it searchable & share-worthy.
Actively involve influencers.
Engage in active conversations.
Amplify & achieve scale.
Measure your impact!

33.
Be the change that you wish
to see in the world !
@pranmaz

34.
Want to build your brand on social media?
Check outour social mediamarketing services!
Or feel free to drop us a line at
hello@happymarketer.com