Introduction to Social Media for business
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An introductory look at Social Media for business as presented on the Schipul Webinar training series. Let me know if you have any questions!! ~Katie
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Introduction to Social Media for business
- 1. www.ļ¬ickr.com/photos/rickharris/368538048 Intro to Social Media for Business Connecting, communicating and growing on the Social Web Katie Laird | Schipul - The Web Marketing Company | www.schipul.com
- 3. Listen, respond Social and connect Media Experiment until Rock they get it right Star-dom? Unique + stand out from crowd
- 4. Why? 1. People are talking 2. Meet your customers where they are 3. Your competitors are doing it 4. SEO ~ get found! 5. Low cost, high reward 6. Create Raving Fans! http://www.flickr.com/photos/97867688@N00/26405443/
- 5. Some things we will look into today... ā¢ Storytelling tools on the Web ā¢ The art of listening ā¢ Personal Brands are here! www.ļ¬ickr.com/photos/marcelgermain/3840003650 The business case for Social Media and online networking Find this presentation: www.slideshare.net/happykatie
- 6. Whatās your Story? http://www.ļ¬ickr.com/photos/ 35703177@N00/639154590/ http://www.ļ¬ickr.com/photos/ 21922583@N02/2430939057/ http://www.ļ¬ickr.com/photos/poorļ¬sh/410056337 http://www.ļ¬ickr.com/photos/ http://www.ļ¬ickr.com/photos/21787159@N00/352250460/ http://www.ļ¬ickr.com/photos/94232810@N00/2096337817/ 73645804@N00/440672445/
- 7. 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conļ¬ict 3. Characters
- 8. Who is your audience? ???????????? ???????????? ? ????????????
- 9. Take care of your people. Marketing success Community love
- 10. How are businesses and organizations using social media? Building relationships & interacting with people Promoting products or services to the public Making strong brand impressions Customer Service
- 11. Types of Social Media Tools http://www.flickr.com/photos/94632411@N00/2973684461/
- 12. www.ļ¬ickr.com/photos/limonada/543042006 Your online tools
- 14. 5 Tips for your Web site or Blog ā¢ Keep it simple ā¢ Calls to action ā¢ Provide value + stay fresh ā¢ Make yourself easy to contact
- 15. All about... Blogs
- 16. Embeddable pics and videos http://www.youtube.com/user/houstonzoo Research Fund Drive 1000ās of personal Stories Helping a Community heal after a tragic loss www.houstonzoo.com/mac http://www.houstonzoo.org/herpesvirusresearch/
- 17. Tony Chachereās Blog - fun, friendly and informative http://blog.tonychacheres.com
- 18. Find Stories that resonate with you.
- 19. Google Blog: http://blogsearch.google.com Ice Rocket: www.icerocket.com Technorati: www.technorati.com
- 20. Anatomy of a Blog post
- 21. Some great Blogging tool options: www.wordpress.org www.typepad.com www.blogger.com
- 22. 400 million + Facebook-ers 307 million Americans www.ļ¬ickr.com/photos/lynt/139770624
- 23. Avoiding someone? BLOCK THEM!
- 25. Page Power in Facebook
- 27. ļ¬ 521 photos 53 āyesā 194 āmaybeā 888 members
- 28. The Facebook Marketing Bible: www.insidefacebook.com
- 30. Why should I care? Frank Eliason - @comcastcares ā¢ Simple question: āCan I help?ā ā¢ Take it offline when needed ā¢ Turned around Comcastās reputation for service and support ā¢āWe didnāt have a choiceā http://web-strategist.com/blog/2008/10/30/why-does-comcast-care-about-twitter-video/
- 31. www.twitter.com/SouthwestAir Twitter includes others in ongoing dialogue
- 33. How can you play with your audience? www.threadbanger.com/post/12723 www.twitter.com/houstonzoo www.squarespace.com/iphone /www.ļ¬ickr.com/photos/cybertoad/3211981392/
- 34. www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz...
- 36. Musicians and artists promote on MySpace Main: www.myspace.com Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas
- 38. LinkedIn connects professionals Main: www.linkedin.com
- 39. Business opportunities on LinkedIn Start a group to connect your Community Ask and answer questions Create a poll
- 41. United Way: www.youtube.com/unitedway Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul
- 42. Buy a Flip camera (seriously) http://www.theļ¬ip.com/
- 43. Flickr: Sharing Stories and generating buzz www.ļ¬ickr.com/groups/ifest/
- 44. A perfect connection opportunity http://www.ļ¬ickr.com/photos/eschipul/3481733514/in/pool-ifest
- 45. Tap into the Collective creativity! http://www.ļ¬ickr.com/houstonzoo/ http://www.ļ¬ickr.com/photos/sulla55/3402883279/ http://www.ļ¬ickr.com/groups/houstonzoo/ http://www.ļ¬ickr.com/groups/houstonzoophotooftheweek/
- 47. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of deļ¬ned terms and names
- 48. Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts)
- 49. Addictive and essential Google Reader: www.google.com/reader
- 50. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
- 52. More than just a person Hi, Iām happykatie
- 53. The Big Idea: www.ļ¬ickr.com/photos/joshuacraig/3075437046 Personal Brands are Proļ¬table for Your Business
- 54. 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact
- 55. 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win
- 56. The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/
- 57. Businesses can help Personal Brands
- 58. Recruit internally for Personal Brands www.schipul.com/personalbrands
- 59. The Brand Development Cycle
- 60. Letās talk about threats...
- 61. Letās put it all together now ā¢ Find the tools that work for you ā¢ Make it easy to talk to/about you ā¢ Nourish your Personal Brands www.ļ¬ickr.com/photos/arslan/504800183 Find your advocates and make them heroes Find this presentation: www.slideshare.net/eschipul
- 62. Thanks for being here Katie Laird Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 519 Katie details: Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.ļ¬ickr.com/happykatie http://www.ļ¬ickr.com/photos/66125582@N00/457743309/ Find these slides on Slideshare: www.slideshare.net/happykatie