1. 24/05/2011
Overview of Presentation
Rationale and background
Logistics
Overall Findings
Alumni Relations
Alumni communications – methods
Alumni communications – content
Alumni engagement
PRESIDENT’S QUESTIONNAIRE 2010 Development
Rationale and background
Five-yearly project
Introduction to the Project Comparability
Data cleaning
Initiating contact
Understanding alumni opinions of the University
Gauging alumni preferences and desires to inform
strategy
Logistics (1)
Design
Minimising free-text responses
Pre-population
Clarity and brevity
Strict utility criteria for inclusion
Distribution
Postal and online
Priority groups
Approx. 200,000 individuals invited
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2. 24/05/2011
Logistics (2)
Responses
Over 35,000 responses (approx. 18% after bounces)
Overall Findings
The majority of responses (2/3) online
Outputs
Information about alumni opinions and preferences
Clean data
Attitudes to the University Attitudes to the University by age
100.00%
The University and Me:
90.00%
Question
Agree Neutral Disagree Total
80.00%
Would recommend 90.05% (27201) 8.35% (2523) 1.59% (481) 30205 70.00%
60.00%
Feel connected 34.16% (10248) 39.17% (11751) 26.66% (7998) 29997
Would recommend
50.00%
Feel connected
Positive career impact 77.38% (23163) 17.25% (5163) 5.37% (1608) 29934 Positive career impact
40.00%
The majority of respondents would recommend the University 30.00%
Slightly more respondents feel connected (34%) than not (27%),
20.00%
but there is a high ‘neutral’ figure
10.00%
The majority of respondents believe their Manchester degree has
had a positive career impact 0.00%
Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+
Attitudes to the University up to ten Attitudes to the University up to ten
years since graduation years since graduation
I would recommend the University to others My Manchester Degree has had a positive impact on my career
100%
100%
90%
90%
80%
80%
70%
70%
60%
60%
Disagree
50% Disagree
Neutral 50%
Neutral
Agree
40% Agree
40%
30%
30%
20%
20%
10%
10%
0%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 0%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
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3. 24/05/2011
Attitudes to the University up to ten Connection to the University by
years since graduation country
I feel connected to the University at the present time
100% “I feel connected to the University of Manchester at the present time”
70.00%
90%
60.00%
80%
70% 50.00%
60%
40.00%
Disagree
50%
Neutral
Agree 30.00%
40%
30%
20.00%
20%
10.00%
10%
0% 0.00%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 UK USA China Singapore India Australia Hong Kong Rest of World
Response rates by country/region
Country Sent Responded % Responded
Australia 1,029 325 31.6%
Alumni Relations
USA 3,378 672 19.9% Methods of Communication
Singapore 2,286 313 13.7%
UK 168,860 22,474 13.3%
India 1,574 195 12.4%
Hong Kong 2,792 301 10.8%
People's Republic of China 3,466 369 10.6%
Rest of World 32,664 5,518 16.9%
Grand Total 216,049 30,167 14.0%
Preferred communication types Use of social networking sites
90.00%
Social Networking Site Total Percentage
80.00%
Facebook 14111 33.59%
70.00% Orkut 205 0.49%
60.00%
YouTube 5706 13.58%
E-mail newsletter
LinkedIn 6086 14.49%
50.00%
Your Manchester Magazine
Twitter 2342 5.58%
40.00% YMO website
30.00%
Your Manchester Online 2859 6.81%
Bebo 60 0.14%
20.00%
MySpace 698 1.66%
10.00% None 8911 21.21%
0.00%
Other 1027 2.44%
Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ Total 42005
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Social Networking Sites by Age Social Networking by Country
Rest of
Site UK USA China Singapore India Australia Hong Kong World
Site Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ 33.76%
Facebook 33.49% (9389) 31.81% (383) 22.49% (157) 40.46% (231) 30.77% (140) 31.20% (146) 40.37% (174) (3216)
Facebook 45.66% (4429) 39.77% (3085) 29.65% (1718) 23.79% (1242) 16.94% (555) 8.07% (155) Orkut 0.25% (70) 0.25% (3) 0.00% (0) 0.18% (1) 15.16% (69) 0.00% (0) 0.00% (0)
0.61% (58)
15.96%
YouTube 12.74% (3572) 12.46% (150) 10.03% (70) 16.81% (96) 12.31% (56) 14.10% (66) 17.40% (75) (1520)
YouTube 20.35% (1974) 14.25% (1105) 12.55% (727) 9.08% (474) 6.87% (225) 3.18% (61) 15.14%
LinkedIn 13.83% (3878) 26.33% (317) 10.60% (74) 16.81% (96) 17.80% (81) 16.03% (75) 10.21% (44) (1442)
LinkedIn 11.97% (1161) 18.77% (1456) 18.83% (1091) 16.05% (838) 7.84% (257) 2.29% (44) Twitter 5.76% (1614) 6.40% (77) 4.01% (28) 4.73% (27) 7.25% (33) 2.78% (13) 4.18% (18) 5.07% (483)
12.20%
YMO 4.60% (446) 6.02% (467) 8.04% (466) 9.54% (498) 11.17% (366) 9.48% (182) YMO 4.49% (1259) 7.23% (87) 18.05% (126) 9.28% (53) 7.91% (36) 10.26% (48) 11.14% (48) (1162)
Bebo 0.14% (39) 0.25% (3) 0.00% (0) 0.00% (0) 0.00% (0) 0.00% (0) 0.00% (0) 0.18% (17)
None 3.34% (324) 9.75% (756) 21.28% (1233) 33.25% (1736) 51.31% (1681) 73.54% (1412)
MySpace 1.53% (429) 1.66% (20) 13.61% (95) 1.23% (7) 0.66% (3) 0.85% (4) 1.39% (6)
1.27% (121)
11.81%
Other 14.07% (1365) 11.45% (888) 9.64% (559) 8.29% (433) 5.86% (192) 3.44% (66) None 26.13% (7325) 12.13% (146) 6.88% (48) 8.58% (49) 7.03% (32) 21.79% (102) 9.74% (42) (1125)
Other 1.63% (458) 1.50% (18) 14.33% (100) 1.93% (11) 1.10% (5) 2.99% (14) 5.57% (24) 4.01% (382)
Total 9699 7757 5794 5221 3276 1920
Total 28033 1204 698 571 455 468 431 9526
Social networking Social networking – a good way to
engage?
80.00%
“Social Networking Sites are a good way for me to engage with the University/other alumni”
70.00%
Social Network Users only
60.00%
Agree 33.65% (8475)
50.00%
Neutral 29.35% (7392)
40.00%
Disagree 36.99% (9316)
30.00%
Total 25183
20.00%
10.00%
0.00%
Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+
What do our alumni want to hear
about?
University Developments
Alumni Relations Fellow Alumni
Topics of Communication Current Students
Groundbreaking Research
Alumni events
Alumni Membership benefits
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Preferred content by country Preferred content by age
“I am interested in hearing about…”
80.00%
100.00%
90.00% 70.00%
80.00%
60.00%
70.00%
50.00%
60.00%
University Developments
50.00% 40.00%
UK Fellow Alumni
China Groundbreaking Research
40.00%
30.00%
30.00%
20.00%
20.00%
10.00% 10.00%
0.00%
0.00%
University Fellow alumni Current students Groundbreaking Alumni events Alumni membership
developments research benefits Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+
Preferred content by age Preferred content by age
80.00% 80.00%
70.00% 70.00%
60.00% 60.00%
50.00% 50.00%
University Developments
University Developments Fellow Alumni
40.00% Fellow Alumni 40.00% Current Students
Current Students Groundbreaking Research
Groundbreaking Research Alumni Events
30.00% 30.00%
Alumni Membership Benefits
20.00% 20.00%
10.00% 10.00%
0.00% 0.00%
Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+
Alumni Engagement
Linking to current students through the careers
Alumni Relations service
Types of engagement Attending events for alumni
Attending reunions
Attending networking events
Obtaining alumni discounts
Accessing alumni facilities
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Alumni Engagement Content/engagement
60.00%
80.00%
Alumni Events
70.00% 50.00%
Attending events for alumni
Linking to current students through the
Careers Service
60.00%
Attending events for alumni 40.00%
Attending reunions
50.00%
Attending reunions
30.00%
Attending networking events
40.00% Attending networking events
20.00%
Obtaining alumni discounts
30.00%
Accessing University facilities (e.g. Library,
Sports Facilities, Careers Service) 10.00%
20.00%
10.00% 0.00%
Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+
0.00%
Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+
Event attendance by country Events (networking)
“I would be interested in attending events for alumni” “I would be interested in attending networking events”
90.00%
100%
80.00%
90%
70.00%
80%
60.00% 70%
50.00% 60%
Disagree
50%
40.00% Neutral
Agree
40%
30.00%
30%
20.00%
20%
10.00%
10%
0.00% 0%
UK USA China Singapore India Australia Hong Kong Rest of World Charitable Corporate None disclosed
Directorships/Trusteeships
Volunteering and giving
100%
Volunteering and Donation Status
Development Issues 90%
80%
Charity Volunteer?
70%
Donation
status
60%
Yes No
50% Other
Donor Donors 425 742
40%
30%
Other 5,916 23,253
20%
Grand Total 6,341 23,995
10%
% donors 6.7% 3.1%
0%
Yes No
Current Volunteer?
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Directorships and giving Recommendation and giving
Of those who responded to the statement: "I would
recommend the University of Manchester to others"
Donors, 1,139
4%
Directorships/Trusteeships and donation status
Corporate Charitable Donors Strongly
Non-Donors:
Strongly Disagree
Disagree Disagree Disagree 1%
Donation status Directorships Trusteeships 0% 0% 1%
Number of donors 85 126 Neutral
5%
Others, 28,223
96% Neutral
8%
Total respondents 2,123 1,821
% donors 4.0% 6.9% Agree
28%
Agree
32%
Stongly agree
58%
Stongly agree
67%
Career impact and giving Connectedness and giving
Of those who responded to the statement: "My Manchester Of those who responded to the statement:
Degree has had a positive impact on my career" “I feel connected to the University of Manchester at the present time”
Donors,
Donors 1140
1147 4%
4%
Strongly
Donors Non-Donors Disagree
2%
Disagree Strongly Disagree
0%
Disagree Donors Non-donors
2% 4%
Strongly Disagree
1%
Strongly
Other 28,358 Others,
Neutral Disagree
96% Disagree 28,419 Stongly agree
8%
13% 8% 96% 13%
Neutral
17% Stongly agree
20%
Disagree
Stongly agree 19%
41%
Agree
21%
Stongly agree
51% Neutral
35%
Agree
34%
Agree Agree
36%
36%
Neutral
39%
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