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Learning Scenarios
Willem Manders

  Hans de Zwart

  Laura Overton

Charles Jennings

   David Mallon
“Scenarios are stories about the future,
but their purpose is to make better
decisions in the present”
"When a meeting, or part thereof, is held
under the Chatham House Rule, participants
are free to use the information received, but
neither the identity nor the affiliation of the
speaker(s), nor that of any other participant,
may be revealed"
http://learningscenarios.org
@lrnscen   #lrnscen
Today (from 10:00 – 13:00)
Workshop participants

                 Introduction to scenarios
              Brainstorming and clustering
                     trends & uncertainties
                     Create mini-scenarios
                     Consolidate scenarios
                          Signs and signals
                          Review learning
                   challenges and strategy
This afternoon
Willem, Hans and interested others

                 Introduction to scenarios
             Brainstorming and clustering
                    trends & uncertainties
                    Create mini-scenarios
                    Consolidate scenarios
                         Signs and signals
                         Review learning
                  challenges and strategy
During the conference
All Business Educa participants

                  Introduction to scenarios
              Brainstorming and clustering
                     trends & uncertainties
                     Create mini-scenarios
                     Consolidate scenarios
                          Signs and signals
                          Review learning
                   challenges and strategy
After the conference
Everybody individually + teleconference

                 Introduction to scenarios
             Brainstorming and clustering
                    trends & uncertainties
                     Create mini-scenarios
                    Consolidate scenarios
                         Signs and signals
                          Review learning
                   challenges and strategy
Introduction to scenarios
Brainstorming and clustering
       trends & uncertainties
       Create mini-scenarios
       Consolidate scenarios
            Signs and signals
            Review learning
     challenges and strategy
Identifying driving forces




    adapted from Kees van der Heijden
The Systems Iceberg
(adapted from Peter Senge)
News events




Patterns of system
behaviour (Trends)



Deep system structure
(Driving Forces)
Introduction to scenarios
Brainstorming and clustering
       trends & uncertainties
       Create mini-scenarios
       Consolidate scenarios
            Signs and signals
            Review learning
     challenges and strategy
Uncertainties...
In 60 minutes:
Time horizon: 5 – 10 years out (2015-2020)
1. Brainstorm key trends and uncertainties
  Make sure to capture extreme outcomes:




2. Cluster, prioritise and eliminate duplicates
3. Report back to the whole group
Introduction to scenarios
Brainstorming and clustering
       trends & uncertainties
       Create mini-scenarios
       Consolidate scenarios
            Signs and signals
            Review learning
     challenges and strategy
In 60 minutes:
1. Put two key independent uncertainties in a matrix
2. Describe scenario characteristics for each quadrant
3. Create a name for each quadrant




4. Report back to the whole group
What is next?
We will consolidate the scenarios
 and present them tomorrow
We need your help!
Our minimum requirements:
1. A newspaper headline for 2020
2. Three signals from the conference
  that relate to a particular scenario
3. Reflection on how this impacts your strategy
Touch base Friday afternoon...

Touch (virtual) base in two months?
Sunset in Sarasota
                By Flickr user livingonimpulse
Image Credits
                Licensed under a Creative Commons
                Attribution 2.0 Generic (CC BY 2.0) license

                Chatham house
                © 2011 Google

                Past and Future
                © Alex Slobodkin (licensed via istockphoto)

                Tip of the iceberg
                © paul kline (licensed via istockphoto)

                Decision making
                © mattjeacock (licensed via istockphoto)

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Learning Scenarios

  • 2. Willem Manders Hans de Zwart Laura Overton Charles Jennings David Mallon
  • 3. “Scenarios are stories about the future, but their purpose is to make better decisions in the present”
  • 4. "When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed"
  • 6. @lrnscen #lrnscen
  • 7. Today (from 10:00 – 13:00) Workshop participants Introduction to scenarios Brainstorming and clustering trends & uncertainties Create mini-scenarios Consolidate scenarios Signs and signals Review learning challenges and strategy
  • 8. This afternoon Willem, Hans and interested others Introduction to scenarios Brainstorming and clustering trends & uncertainties Create mini-scenarios Consolidate scenarios Signs and signals Review learning challenges and strategy
  • 9. During the conference All Business Educa participants Introduction to scenarios Brainstorming and clustering trends & uncertainties Create mini-scenarios Consolidate scenarios Signs and signals Review learning challenges and strategy
  • 10. After the conference Everybody individually + teleconference Introduction to scenarios Brainstorming and clustering trends & uncertainties Create mini-scenarios Consolidate scenarios Signs and signals Review learning challenges and strategy
  • 11. Introduction to scenarios Brainstorming and clustering trends & uncertainties Create mini-scenarios Consolidate scenarios Signs and signals Review learning challenges and strategy
  • 12. Identifying driving forces adapted from Kees van der Heijden
  • 13. The Systems Iceberg (adapted from Peter Senge)
  • 14. News events Patterns of system behaviour (Trends) Deep system structure (Driving Forces)
  • 15. Introduction to scenarios Brainstorming and clustering trends & uncertainties Create mini-scenarios Consolidate scenarios Signs and signals Review learning challenges and strategy
  • 17. In 60 minutes: Time horizon: 5 – 10 years out (2015-2020) 1. Brainstorm key trends and uncertainties Make sure to capture extreme outcomes: 2. Cluster, prioritise and eliminate duplicates 3. Report back to the whole group
  • 18. Introduction to scenarios Brainstorming and clustering trends & uncertainties Create mini-scenarios Consolidate scenarios Signs and signals Review learning challenges and strategy
  • 19. In 60 minutes: 1. Put two key independent uncertainties in a matrix 2. Describe scenario characteristics for each quadrant 3. Create a name for each quadrant 4. Report back to the whole group
  • 21. We will consolidate the scenarios and present them tomorrow
  • 22. We need your help!
  • 23. Our minimum requirements: 1. A newspaper headline for 2020 2. Three signals from the conference that relate to a particular scenario 3. Reflection on how this impacts your strategy
  • 24. Touch base Friday afternoon... Touch (virtual) base in two months?
  • 25. Sunset in Sarasota By Flickr user livingonimpulse Image Credits Licensed under a Creative Commons Attribution 2.0 Generic (CC BY 2.0) license Chatham house © 2011 Google Past and Future © Alex Slobodkin (licensed via istockphoto) Tip of the iceberg © paul kline (licensed via istockphoto) Decision making © mattjeacock (licensed via istockphoto)