Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
LEAN
SERVICE
CREATIONOUR SECRET INGREDIENT
Hanno
Nevanlinna
@HannoNevanlinna
LEANSERVICECREATION
LEANSERVICECREATION
“The era of separating traditional industries
and technology industries is over—and those
who fail to ...
YOU CAN’T PLAN THE DIGITAL FUTURE,
YOU NEED TO BUILD IT.
AND AS YOU CAN’T KNOW WHAT YOU
NEED TO BUILD YOU NEED TO
>> EXPERIMENT
>> FAIL FAST & MAXIMIZE LEARNING
YOU NEED A NEW COMPANY CULTURE.
HOW
CHANGING LEADERSHIP MODEL’S IS HARD.
USING NEW WORK PROCESS'S IS EASY.
SMALL GROUPS OF PEOPLE + CHANGE IN DAILY WORK
METHODS = PERMANENT CHANGE + TRANSPARENCY =
BEGINNING OF COMPANY CULTURE CHA...
THREE WAYS FORWARD:
CRASH COURSE FOR INTRODUCTION (1 DAY 5990€)
CO-CREATION PROJECT (5 DAYS)
LSC TRAINING & CO-CREATION (2...
WHAT
LEANSERVICECREATION
BUILD
MEASURE
LEARN
LEANSERVICECREATION
COMBINATION OF
Design thinkingAgile development
Lean startup
LEANSERVICECREATION
€
SERVICE VISION SPRINT
TEAM :
Business / Technology
Design / End-Users
BUSINESS
NEED
Improve
Improve
Improve
LEAN SERVICE C...
LEANSERVICECREATION
0 Immersion
1 Insights
2 Ideation
3 Business planning
4 Service design
5 Prototyping
6 MVP & analytics...
CONCRETE WORK
WHAT ARE WE
SOLVING? WHERE
ARE WE AIMING?
IMMERSION - To know where you are and to build on top of others work.
Customers Competitors
Competitors Domestic & Global:...
SEGMENTATION - Choose who you aim to serve.
Why/why not?
Main segment?
Segment name:
Why/why not?
Main segment?
Segment na...
INTERVIEWING
THE USERS
What does she
Say?
What does she
Need?
I need
coffee!
Energy?
Caffeine?
Is it a habit?
Socialize?
B...
BRAINSTORMING
CONCEPT AND VALUE PROPOSITION
Insert concept sheet
here:
Insert concept sheet
here:
Insert concept sheet
here:
Pain reliev...
FIRST
PROTOTYPE TO
TEST THE VALUE
PROPOSITION
FAKE ADVERTISEMENT - The value proposition prototype
FAKEITTILL
YOUMAKEIT.
P...
VERIFYING THE
SOLUTION WITH
USERS
€
BUSINESS MODEL & MARKET SIZE - Making sure there is the business
Who pays whom?
How much?
What is the revenue
model?
How...
BUILDING
MARKETING INSIDE
THE PRODUCT
CUSTOMER ENGAGEMENT- How do we make people advocate the service
Key activities:
What...
LOVE THE
PROBLEM
NOT THE SOLUTION
DETAILED LANDING PAGE
+ WIRE FRAMES.
DETAILED
CONCEPTING
STEPS BEFOREHAND USING THE SERVICE AFTER USE
NOTICE, UNDERSTAND, BE TRIGGERED DECIDE TO USE, FIRST USE...
EXPERIMENTING - Finding the answers before building it..
OUR MAIN ASSUMPTIONS
DO YOU THINK? DO YOU KNOW? DID YOU CHECK?
HO...
WHAT IS THE
MINIMUM YOU
NEED TO BUILD TO
SEE IF PEOPLE
WILL LOVE IT?
ANALYTICS TO
MAKE SURE WE
KNOW WHERE TO
DO BETTER AND
TO MAKE OUR
WORK
TRANSPARENT.
WHAT TO MEASURE - MVP is out. What to ...
WHAT NEEDS TO
HAPPEN TO GET
THE FIRST
VERSION OUT.
SERVICE VISION SPRINT
TEAM :
Business / Technology
Design / End-Users
BUSINESS
NEED
Improve
Improve
Improve
LEAN SERVICE C...
LEANSERVICECREATION
Constantly Visible
& Tangible Goal
Constant
Feedback
Meaningful and
motivating
work.
>>
Small Steps
BU...
Futurice Lean Service Creation Training Intro
Nächste SlideShare
Wird geladen in …5
×

Futurice Lean Service Creation Training Intro

1.669 Aufrufe

Veröffentlicht am

Intro to the Futurice Lean Service Creation Training offering. Read more from http://futurice.com/services/lean-service-creation-training

Veröffentlicht in: Präsentationen & Vorträge

Futurice Lean Service Creation Training Intro

  1. 1. LEAN SERVICE CREATIONOUR SECRET INGREDIENT Hanno Nevanlinna @HannoNevanlinna
  2. 2. LEANSERVICECREATION
  3. 3. LEANSERVICECREATION “The era of separating traditional industries and technology industries is over—and those who fail to adapt right now will soon find themselves obsolete.” – Forbes.com Now every company is a software company http://www.forbes.com/sites/techonomy/2011/11/30/now-every-company-is-a-software-company/
  4. 4. YOU CAN’T PLAN THE DIGITAL FUTURE, YOU NEED TO BUILD IT.
  5. 5. AND AS YOU CAN’T KNOW WHAT YOU NEED TO BUILD YOU NEED TO >> EXPERIMENT >> FAIL FAST & MAXIMIZE LEARNING
  6. 6. YOU NEED A NEW COMPANY CULTURE.
  7. 7. HOW
  8. 8. CHANGING LEADERSHIP MODEL’S IS HARD. USING NEW WORK PROCESS'S IS EASY.
  9. 9. SMALL GROUPS OF PEOPLE + CHANGE IN DAILY WORK METHODS = PERMANENT CHANGE + TRANSPARENCY = BEGINNING OF COMPANY CULTURE CHANGE
  10. 10. THREE WAYS FORWARD: CRASH COURSE FOR INTRODUCTION (1 DAY 5990€) CO-CREATION PROJECT (5 DAYS) LSC TRAINING & CO-CREATION (20 DAYS + )
  11. 11. WHAT
  12. 12. LEANSERVICECREATION BUILD MEASURE LEARN
  13. 13. LEANSERVICECREATION COMBINATION OF Design thinkingAgile development Lean startup
  14. 14. LEANSERVICECREATION €
  15. 15. SERVICE VISION SPRINT TEAM : Business / Technology Design / End-Users BUSINESS NEED Improve Improve Improve LEAN SERVICE CREATION PROCESS FIND A PROBLEM WORTH SOLVING FINDING PRODUCT MARKET FIT GROWTH HACKING Days to Weeks Weeks to Months Months to Years NEW IDEAS SERVICE VISION MVP TO LAUNCH
  16. 16. LEANSERVICECREATION 0 Immersion 1 Insights 2 Ideation 3 Business planning 4 Service design 5 Prototyping 6 MVP & analytics Chosen topics & people LSC program 1 Culturalchange Culturalchange Cultural change 0 1 2 34 5 6 Cultural change + new concepts, products, product launches
  17. 17. CONCRETE WORK
  18. 18. WHAT ARE WE SOLVING? WHERE ARE WE AIMING?
  19. 19. IMMERSION - To know where you are and to build on top of others work. Customers Competitors Competitors Domestic & Global: Hottest start-ups: How could current business be disrupted: Hot names: Inspiring services: Public debate around the topic: LEAN SERVICE CREATION BUILD ON OTHERS WORK
  20. 20. SEGMENTATION - Choose who you aim to serve. Why/why not? Main segment? Segment name: Why/why not? Main segment? Segment name: Why/why not? Main segment? Segment name: LEAN SERVICE CREATION Problem assumed to be worth solving: Description: Problem assumed to be worth solving: Description: Problem assumed to be worth solving: Description: WHO ARE OUR USERS?
  21. 21. INTERVIEWING THE USERS What does she Say? What does she Need? I need coffee! Energy? Caffeine? Is it a habit? Socialize? Break?
  22. 22. BRAINSTORMING
  23. 23. CONCEPT AND VALUE PROPOSITION Insert concept sheet here: Insert concept sheet here: Insert concept sheet here: Pain relievers Gain creators Products & services Gains Pains Customer jobs Value proposition: Pain relievers Gain creators Products & services Gains Pains Customer jobs Value proposition: Pain relievers Gain creators Products & services Gains Pains Customer jobs Value proposition: LEAN SERVICE CREATION VALUE PROPOSITION
  24. 24. FIRST PROTOTYPE TO TEST THE VALUE PROPOSITION FAKE ADVERTISEMENT - The value proposition prototype FAKEITTILL YOUMAKEIT. Picture Headline Copy Caption The first prototype to measure actions in solution interviews. •  Is it clear and focused? •  Is it written in consumer language? •  How is it inspirational? Does it generate emotion? What is it that would motivate people about this proposition? •  Is it fact based? •  Will it make the target consumer react because it has touched a nerve and is relevant? •  Does it really stand out? Is it different? What key elements are different? (Simplicity, price, looks…) •  What are the proof points that back up the value prop and give substance to the proposition? •  Does it fit with your brand? •  Does it address the agreed business objective? •  Is it actionable and does it lead to inspiring and differentiated communication? ADVERTISEMENT THE FIRST PROTOTYPE FAKE LEAN SERVICE CREATION
  25. 25. VERIFYING THE SOLUTION WITH USERS
  26. 26. € BUSINESS MODEL & MARKET SIZE - Making sure there is the business Who pays whom? How much? What is the revenue model? How are customers paying today? How much? Cost structure? Key elements for EBIT? LEAN SERVICE CREATION Total addressable market: Potential target market: 1st year sales: Plan for 1st month sales: How much? How? To whom? Who? “SHOW ME THE MONEY”
  27. 27. BUILDING MARKETING INSIDE THE PRODUCT CUSTOMER ENGAGEMENT- How do we make people advocate the service Key activities: What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? Key resources: What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? Key partners: Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? LEAN SERVICE CREATION
  28. 28. LOVE THE PROBLEM NOT THE SOLUTION
  29. 29. DETAILED LANDING PAGE + WIRE FRAMES.
  30. 30. DETAILED CONCEPTING STEPS BEFOREHAND USING THE SERVICE AFTER USE NOTICE, UNDERSTAND, BE TRIGGERED DECIDE TO USE, FIRST USE, HELP WITH PROBLEMS RELATIONSHIP BUILDING, STIMULATING RE-USE SUPPORT EXTERNAL PROCESS What happens in the ecosystem? FRONTOFFICE ACTIVITY What happens here? BACKSTAGE INTERNAL PROCESS What do your employees or system do behind the scenes? SERVICE BLUEPRINT LEAN SERVICE CREATION TOUCH POINT What do the user and employee use for this?USER ACTIVITY What does the user do in this step?
  31. 31. EXPERIMENTING - Finding the answers before building it.. OUR MAIN ASSUMPTIONS DO YOU THINK? DO YOU KNOW? DID YOU CHECK? HOW TO EXPERIMENT SUCCESS CRITERIA KEY FINDINGS IFTHECONCEPT/BUSINESSWON’TWORKITFAILSDUETO: LEAN SERVICE CREATION KNOWING WHAT WE DON’T KNOW.
  32. 32. WHAT IS THE MINIMUM YOU NEED TO BUILD TO SEE IF PEOPLE WILL LOVE IT?
  33. 33. ANALYTICS TO MAKE SURE WE KNOW WHERE TO DO BETTER AND TO MAKE OUR WORK TRANSPARENT. WHAT TO MEASURE - MVP is out. What to measure to make it rock. VALUE PROPOSITION LEAN SERVICE CREATION [Insert metrics here][Insert user problem here] SERVICE METRICS [Insert metrics here][Insert main service elements] BUSINESS [Insert metrics here][Insert our business Problem/goals here] ! €
  34. 34. WHAT NEEDS TO HAPPEN TO GET THE FIRST VERSION OUT.
  35. 35. SERVICE VISION SPRINT TEAM : Business / Technology Design / End-Users BUSINESS NEED Improve Improve Improve LEAN SERVICE CREATION PROCESS FIND A PROBLEM WORTH SOLVING FINDING PRODUCT MARKET FIT GROWTH HACKING Days to Weeks Weeks to Months Months to Years NEW IDEAS SERVICE VISION MVP TO LAUNCH
  36. 36. LEANSERVICECREATION Constantly Visible & Tangible Goal Constant Feedback Meaningful and motivating work. >> Small Steps BUILD MEASURE LEARN

×