1. Media Diary (Mon-Fri Period)
Monday:
Tuesday:
Date Time Duration Content Location Intentional
exposure?
Description of media
26/10/15 7:30am Estimated1
and half
hour
Phone In myroom Yes Looked through my
notifications on each of my
social media app
26/10/15 7:30am News In myroom Yes Read news on phone from the
snapchatapp
26/10/15 10am 30 minutes Music In myroom Yes Listened to music on the TV
whilegetting ready
26/10/15 10:15am 5 minutes Radio In the car No Listened to the radio not
intentionally whilein the car,
there were also a short2-3
minute news
26/10/15 10:30am 20 minutes Adverts Train No Adverts on the train areshort
and appealingto attract
consumers aboard. There were
adverts such as broadband,
recruitingjobs and family
outings to attractthe
26/10/15 12pm-
10pm
Adverts Theme park No There were various types of
adverts in the theme park that
persuaded people such as
26/10/15 10:30pm 20 minutes Adverts Train No Different adverts on train
26/10/15 11pm 1-2hours Phone House Yes Keeping updated with social
media and talkingto friends
Date Time Duration Content Location Intentional
exposure?
Description of media
27/10/15 4:40am 1 hour Phone In myroom No On the phone scrollingdown
social media to kill timeat early
hours
27/10/15 11:30am 30 minutes Music In the house Yes Spotify music,also exposes to
adverts in between music.
Mainly promotingsubscription
or to do with education i.e Uni
27/10/15 12pm 10 minutes Tablet In the house No Played games on my brother’s
tablet. Adverts were also
poppingup in between
games/videos
27/10/15 1:15pm 1 hour Radio Car Yes forcar
journey
Listened to the radio not
intentionally whilein the car,
there were also a short2-3
minute news
27/10/15 3pm 20 minutes Phone Yes Twitter, Facebook and
Instagram
2. Wednesday:
Friday:
27/10/15 6pm 1 hour Radio Car Yes For music once again.Updates
on traffic were also mentioned
on the radio
27/10/15 7:30pm 1 hour TV Friends
house
No – it was turned
on whileI walked
into the room
Reality show – X factor was
playingin the background while
I was in the room
27/10/15 11pm 20 minutes Radio Car Yes Listeningto music
27/10/15 12-
midnight
On-goingfor
the night
Phone In myroom Yes Talkingto friends through
social media i.eFacebook and
Twitter
Date Time Duration Content Location Intentional
exposure?
Description of media
28/10/15 8am 1 hour Phone In the house Yes On the phone scrollingdown
social media to kill timeat
early hours
28/10/15 1pm 4 hours Tablet In the house Yes Watched my series on
showbox (movie software app)
on my tablet. Now and then
there is adverts popping up
whenever I starta new
episode
28/10/15 6pm 2 hours Phone In the house Yes Looking down social media
and readingnews on various
sites
Date Time Duration Content Location Intentional
exposure?
Description of media
29/10/15 10am 15 minutes Radio Car No Listeningtomagicmusicon
the radio
29/10/15 10am 5 minutes News Car Yes Read news on phone from the
snapchatapp
29/10/15 11:40am 30 minutes Phone Outside Yes Communicatingwith friends via
text
29/10/15 3pm 5 minutes Adverts Outside No Billboardsouton the street
advertisingdifferentfilms and
food products.
29/10/15 9pm 10 minutes Phone Cinema No Notifications fromsocial media
would informme of the
activities my friends have
commented or tagged me in
29/10/15 9pm 20 minutes Adverts Cinema No Adverts were shown before the
filmstarted in the cinema. The
adverts promoted other films
that were in the same genre as
Thursday:
3. the filmI was watching.There
were also adverts such as
29/10/15 11pm 15 minutes Radio Car No Traffic alerts on the road
Date Time Duration Content Location Intentional
exposure?
Description of media
30/10/15 8am 20 minutes Phone In myroom Yes Looked through my
notifications on each of my
social media app
30/10/15 8am 10 minutes News In myroom Yes Read onlinenews on Daily mail
on my phone. Adverts also
popped up, to download the
app
30/10/1 11:30am 2 hours Shopping Home Yes Purchased clothes onlineas
well as shoes – Mainly websites
that do not own stores such as
Missguided,Asos,etc
30/10/15 2pm 30 minutes Music Home Yes – however
not withpopup
adverts
Listeningto music on Spotify
also beingexposed to pop up
adverts that were in between
tracks.
30/10/15 3pm 10 minutes Phone Home Yes Talkingto people on whatsapp
30/10/15 3:15pm 5 minutes Radio Car No Magic stationwas puton by
mumon the way to the train
station
30/10/15 4pm 45 minutes Adverts Underground
tubes
No Billboardson the tube – various
types of adverts promoting or
trying to appeal audienceby
time consumingstrategy such
as poems.
30/10/15 5pm 1 minute News Tube No – someone
was readingit
Glimpseof the articlesomeone
was readingon the tube
30/10/15 5pm 20 minutes Adverts Bus Yes Posters on bus that promoted
leisureto do in London such as
the new filmof James Bond –‘
Spectre’
30/10/15 11pm 1 hour Phone Home Yes Scrollingthrough social media.
Mainly Instagramand snapchat
