1. Objective: Apply knowledge and understanding to show
Coursework: G324 how meanings are created when analysing
media products and evaluating your own practical work.
The unit is marked out of a total of
100 marks:
• 20 marks for the planning and
research and its presentation;
• 60 marks for the construction;
• 20 marks for the evaluation.

2. Objective: Apply knowledge and understanding to show
Coursework: G324 how meanings are created when analysing
media products and evaluating your own practical work.
In the evaluation the following questions must be
answered:
• In what ways does your media product use, develop or
challenge forms and conventions of real media
products?
• How effective is the combination of your main product
and ancillary texts?
• What have you learned from your audience feedback?
• How did you use media technologies in the
construction and research, planning and evaluation
stages?

3. Objective: Achieve a level 4 for evaluation
Outcome: A presentation using prezi demonstrating the connections between their final film
opening and ‘real’ film openings in the same genre
Demonstrating your knowledge of genre
How did you adopt conventions?
How did you challenge them?
CHALLENGE TODAY:
Using information from your blog-
Create a prezi (presentation) to give to the class which
visually demonstrates the ways in which you used
conventions and ways in which you deliberately challenged
conventions of your chosen genre.
This should have print screens from films that inspired your
film opening and print screens from your own film.

4. Objective: Achieve a level 4 for evaluation
Outcome: A powerpoint demonstrating the consistency
Creating a promotional package
How effective is the combination of your main product and ancillary texts?
CHALLENGE TODAY:
Imagine you have to deliver an ‘Apprentice Style’ pitch. Write a
pitch explaining the decisions that you made about the look of the
three elements to your project: music video + advert + digipak.
Create a Prezi – At the centre of your presentation - import your
music video. Around the outside place the other elements: advert
and digipak. Add in your pitch to connect the three elements.
FOR A GOOD EXAMPLE FOR A BLOG SEE LINK BELOW:
http://sgpollock.blogspot.co.uk/

5. Objective: Achieve a level 4 for evaluation
Outcome: A short group video recording audience feedback
USING AUDIENCE FEEDBACK
What have you learned from your audience feedback?
(PREPARING FOR EVALUATION)
How are you setting up opportunities to gain it?
CHALLENGE TODAY:
Show your footage so far to someone else in the class.
Prepare some questions to gain some constructive ways to
help you improve your work.
Create a short video (in a journalist style) of the process
summarising at the end what your group have learnt and
how you intend to progress.

6. Objective: Achieve a level 4 for evaluation
Outcome: A post showing the skills and progression made across the project
The importance of skills development
How have your skills developed over the course of
the production.
CHALLENGE TODAY:
Take photos of you using the equipment – editing
machines, tripods, cameras etc.
Add the photos to your blog with a description of
what you learnt.
See Sam’s blog for an example: