Hanjer Biotech organized the Hanjer Trash Bash as a branded event wherein the people at large celebrate waste as a positive resource, and that better handling of waste can lead to major environmental benefits. Hanjer Biotech Pune did an awareness campaign which involved various activities aimed at educating people about the right ways to dispose waste in the bin, and largely with a memorable message to keep their cities clean.

1. Celebrating Waste

2. The Concept
• Trash Bash is a branded event wherein
the people at large celebrate waste as a
positive resource, and that better
handling of waste can lead to major
environmental benefits

3. • The Trash Bash event will be held at all the
Hanjer Cities (where hanjer plants are located)
across India on a periodical basis, eventually
making it an annual event
• 20 Hanjer Cities across India will be venues for
this fun event
• The event will be held in the most popular malls of
the city and on a Sunday
• Entry shall be free

4. The four pillars that Trash Bash
is based on
• Celebrating Trash – Municipal Waste
• Civic message to handle waste better and
responsibly
• Realizing value out of Waste
• Fostering love for their own city

5. Message
• People will go home educated about the
right ways to dispose waste in the bin,
and largely with a memorable message
to keep their cities clean.

6. Benefits
• Society at larger will be informed about the benefits of putting waste
into a bin. They will know that waste can be transformed into energy,
compost for plant cultivation, green products and recyclable products.
• People will go back with a greater sense of responsibility, loyalty and
love towards their home cities with the message, ‘I love (green heart –
a Hanjer property) my city’.
• Event partners who believe in the initiative get publicity for a good
cause and can actively assign Trash Bash to their own CSR efforts.

7. Snapshot of
Outdoor for Trash Bash

8. Trash Bash Outdoor Advertising

9. Trash Bash Outdoor Advertising

10. Trash Bash Mall Branding

11. Trash Bash Mall Branding

12. Snapshot of Trash Bash - Pune

13. Trash Bash- Pune

14. Trash Bash- Pune

15. Trash Bash- Pune

16. Trash Bash- Pune

17. Thank you