43. 開發新平台產品的成功
與失敗例子
• Philip 能及時警覺衍生產品開發的重
要
• Intel 是開發新平台產品的典範
• Omen 將開發新平台產品視為一場
惡夢
44. Intel’s strategies over the life cycle of its
microprocessors
Emergence of Inter’s
Invention of the architecture as the dominant Discontinuity from
microprocessor design for PCs RISC technology
Block
Team up
•Intel refused to license
•Licensed technology
it’s technology
Team up
to AMD, NEC, and •Prosecuted violators
others •Formed alliance
•Won landmark case
with HP
establishing that microcode
is copyrightable
Run
•Rapidly introduced new
generations of
microprocessors
Block
•Advertised to build Intel
Inside brand name
•Built expensive fabs
45. Diagram of the Critical Elements of the New
Product Development process
Market
Value
Lead customers
Management
Engineering Marketing
Manufacturing
131. 企業價值的構成元素
EV = KMe × ICv + tE
EV : Enterprise Value
KMe : Knowledge Management efficiency
ICv : Intellectual Capital value
tE : Tangible Equity
× : Innovation profit chain
*** Intellectual Capital related to the unrealized future return
157. Arthur Anderson Knowledge Space
•目的是分享全球顧問之專業知識以提昇顧
客服務品質
•把所有與諮詢範圍有關的專業知識均放在
網路上,在AA不分高低階均分享相同的資訊
•Knowledge Space 內容分為新聞
(Newsletter、熱門議題)、資源(全球最佳
實務、咨詢服務網路、社群資源)、互動
(討論、線上廣播) 三大類 , 內容幾乎每
隔幾分鐘就更新一次