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Business Model Canvas
1.
A Quick Tour BUSINESS
MODEL CANVAS 1
2.
VALUE PROPOSITIONS What are
you building? Ex. taobao: ➤ Web retail with best price/ quality ➤ Retail sales platform 2
3.
CUSTOMER SEGMENTS ➤ Why
would they buy? Ex. taobao: 3
4.
CHANNELS ➤ How do
you deliver your product to your customers? Ex. taobao: taobao.com 4
5.
CUSTOMERS RELATIONSHIPS ➤ How
do you get, keep, and grow your customers? Ex. taobao: Online Customer Service 5
6.
REVENUE STREAMS ➤ How
do you make money? Ex. taobao: Subsidized by Alibaba 6
7.
KEY RESOURCES ➤ What
are your most important assets required to make the business model? Ex. taobao: Two-way review system 7
8.
KEY PARTNERS ➤ Who
are your partners? Ex. taobao: ➤ Express logistics providers ➤ Banks ➤ Alipay 8
9.
KEY ACTIVITIES ➤ What’s
most important for the business? Ex. taobao: Developing commerce infrastructure 9
10.
COST STRUCTURE ➤ What
are the costs and expenses? Ex. taobao: ➤ IT ➤ Infrasructure development 10
11.
TAOBAO BUSINESS MODEL
CANVAS 11
12.
DO IT BY
YOUR SELF ➤ Fill The Value Proportion Canvas (on page 13) will be placed to Customer Segments, just like example on page 3. ➤ Fill the rest of The Business Model Canvas on page 14 for exercise. 12
13.
13
14.
14
15.
Reference: https://strategyzer.com/
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