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A Quick Tour
BUSINESS MODEL CANVAS
1
VALUE PROPOSITIONS
What are you building?
Ex. taobao:
➤ Web retail with best price/
quality
➤ Retail sales platform
2
CUSTOMER SEGMENTS
➤ Why would they buy?
Ex. taobao:
3
CHANNELS
➤ How do you deliver your product to
your customers?
Ex. taobao:
taobao.com
4
CUSTOMERS RELATIONSHIPS
➤ How do you get, keep, and
grow your customers?
Ex. taobao:
Online Customer Service
5
REVENUE STREAMS
➤ How do you make
money?
Ex. taobao:
Subsidized by Alibaba
6
KEY RESOURCES
➤ What are your most important assets
required to make the business model?
Ex. taobao:
Two-way review system...
KEY PARTNERS
➤ Who are your partners? Ex. taobao:
➤ Express logistics providers
➤ Banks
➤ Alipay
8
KEY ACTIVITIES
➤ What’s most important
for the business?
Ex. taobao:
Developing commerce infrastructure
9
COST STRUCTURE
➤ What are the costs and expenses?
Ex. taobao:
➤ IT
➤ Infrasructure development
10
TAOBAO BUSINESS MODEL CANVAS
11
DO IT BY YOUR SELF
➤ Fill The Value Proportion Canvas (on page 13) will be
placed to Customer Segments, just like example ...
13
14
Reference:
https://strategyzer.com/
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Business Model Canvas

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A quick tour to write a business model canvas.

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Business Model Canvas

  1. 1. A Quick Tour BUSINESS MODEL CANVAS 1
  2. 2. VALUE PROPOSITIONS What are you building? Ex. taobao: ➤ Web retail with best price/ quality ➤ Retail sales platform 2
  3. 3. CUSTOMER SEGMENTS ➤ Why would they buy? Ex. taobao: 3
  4. 4. CHANNELS ➤ How do you deliver your product to your customers? Ex. taobao: taobao.com 4
  5. 5. CUSTOMERS RELATIONSHIPS ➤ How do you get, keep, and grow your customers? Ex. taobao: Online Customer Service 5
  6. 6. REVENUE STREAMS ➤ How do you make money? Ex. taobao: Subsidized by Alibaba 6
  7. 7. KEY RESOURCES ➤ What are your most important assets required to make the business model? Ex. taobao: Two-way review system 7
  8. 8. KEY PARTNERS ➤ Who are your partners? Ex. taobao: ➤ Express logistics providers ➤ Banks ➤ Alipay 8
  9. 9. KEY ACTIVITIES ➤ What’s most important for the business? Ex. taobao: Developing commerce infrastructure 9
  10. 10. COST STRUCTURE ➤ What are the costs and expenses? Ex. taobao: ➤ IT ➤ Infrasructure development 10
  11. 11. TAOBAO BUSINESS MODEL CANVAS 11
  12. 12. DO IT BY YOUR SELF ➤ Fill The Value Proportion Canvas (on page 13) will be placed to Customer Segments, just like example on page 3. ➤ Fill the rest of The Business Model Canvas on page 14 for exercise. 12
  13. 13. 13
  14. 14. 14
  15. 15. Reference: https://strategyzer.com/

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