Top 25 Most Influential PPC Experts of 2013

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Hanapin Marketing

PPC Hero's Top 25 Most Influential PPC Experts of 2013

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At some point, after being highly successful with your regular search advertising, you're going to want to expand your efforts into new territories. Social media advertising can be a great way to go; you can target potential customers demographically and psychographically and it constantly changes with new opportunities. The question is, how do you fit social advertising into your budget and where do you focus your efforts? Join digital advertising experts, Cassie Oumedian from Hanapin and John Lee from Clix Marketing, as they discuss best practices on how to structure your budget to include social media advertising. You'll get expert-level PPC tips like: *What social networks to focus on *How to budget for social advertising *Tracking tips to measure impact of social advertising Learn how to get and keep social in your budget!

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Is your social PPC ready for 2015? In the past year, we’ve seen a lot of changes in features, reporting, and advertising options for Facebook, Twitter, and LinkedIn. In this webinar, social advertising experts talk through some new options available, like the latest reporting system and video ads in Facebook and remarketing on different platforms, as well as taking a deeper dive into insights and the policies that will affect your advertising plans. In the recording, experts from Clix Marketing and Hanapin Marketing discuss 10 tips to set yourself up for success and formulate a solid 2015 social strategy. You’ll get expert-level PPC tips like: *Managing the ever-changing image sizes and policies across social networks *Utilizing Video Ads in Facebook *How to prepare for social as a whole in 2015

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Holiday sales are the ultimate chance for companies to boost profits and make it back into the black with paid search promotions. In this webinar presentation, we gathered four ecommerce experts that divulged their secrets on what you absolutely need to have and how to make your paid search campaigns super successful this holiday season. The panel included Purna Virji from Bing, Jose Rodriguez from Google, Matt Umbro, founder of #PPCChat, and Carrie Albright, from Hanapin.

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Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements and market analysis for PPC, but also gives you ideas on how PPC can be a valuable asset to your marketing and sales departments. A great webinar for both PPC and marketing professionals, you'll learn some valuable information about PPC profitabiliity. In the recording, Hanapin Marketing experts, Jeff Baum and Roopa Carpenter, discuss how to measure your PPC return and make sure you're not wasting any of your ad dollars You'll Get Expert-Level Tips Like: *Measuring PPC profitability when it doesn't directly convert *How to use PPC to drive other marketing channels *Analyzing the worth of PPC data when crafting your overall digital marketing strategy

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Let’s face it - in the flurry of the tasks and strategy involved in PPC, you've made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens. In this webinar, our experts will go through four different areas where mistakes occur frequently, sometimes without you really understanding what the problem is. In the recording, Hanapin Marketing experts, Racheal Law and Tony Ranard, walk you through easy-to-make mistakes and give pointers on how to avoid or quickly fix them. You'll learn expert-level tips like: *Common and uncommon mistakes that can kill your campaigns *Quick fixes that will increase your conversion rate and better optimize your account *Short-term and long-term repercussions of making certain mistakes

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In PPC, your job doesn't stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you've wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing page, but maybe you're dealing with a less-than-great website (and there's no option to change it at the moment) or you're running into some road blocks with landing pages. Either way, its not always easy to make sure you have all best details in place or if you do, making sure you are optimizing to the best potential possible. So what are some non-landing and landing page tricks for improving conversion rate? In the recording, Unbounce and Hanapin Marketing experts, Oli Gardner and Sam Owen, discuss conversion rate optimization (CRO) and take you through optimizing your PPC before and after your users touch a landing page. You'll get expert-level PPC tips like: *Non-landing and landing page tricks for improving conversion rate *How to optimize for your customers' awareness levels *Learning to define the customer pain and pain relief Start improving your conversion rates today and learn some great tips from some of the industry's best CRO experts!

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PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very last penny. But in all this rushing to make sure people go where we want them to, we sometimes overlook the very last piece: How do we get them to buy? Join Kayla Kurtz from Hanapin Marketing and Erik Dafforn from Intrapromote as they demonstrate how the buyer's journey starts far before they reach your product page, and deliver advanced PPC and SEO ecommerce tactics to make sure your entire funnel is optimized for that final sale.

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Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its easy to overlook some things. Some mistakes can be more costly than others and for some, you may not even know you were making them! In this presentation, experts from Wordstream and Hanapin Marketing walk through 15 of the most critical PPC mistakes and give you tips on how to avoid them. They will discuss mistakes in areas like quality score, text ads, remarketing, display advertising, and AdWords campaign settings. You’ll get expert level tips like: *Keeping your geographic targeting in line with your business model *Utilizing dayparting and ad scheduling *Managing successful text ads *Common mistakes in campaign settings

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In highly competitive and seasonally-active markets, it is important to know what your competitors are doing (and when they do it!). Simply, you need to stay on top of your game at all times. Do you know what your competitors are doing? Do you know what’s working for them and what’s failing? Do you know what they’re doing and when they’re doing it? And the big question…if you don’t know anything about your competitors, why not?? Knowledge is power and a major key to a successful PPC strategy. The more you know, the better off you are to make decisions that yield big results. In this slide presentation, iSpionage’s VP of Growth, Jamie Smith, and Hanapin Marketing’s Senior Digital Specialist, Cassie Oumedian, talk eight sure-fire ways to get a leg up on your competition. You’ll get expert-level PPC tips like: *Competitive Intelligence & monitoring insight *Why location targeting is a must *Bid strategies to out-rank your competitors

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It’s no secret that more and more advertisers are funneling their marketing dollars out of “traditional” methods and reinvesting those funds in places many may have laughed at little more than a decade ago (and that goes double for internet marketing and pay-per-click ads). But what started that trend? What began pushing this change in philosophy, and with so much change so fast, can anyone predict what the marketing landscape will look like in a couple of years? Will the focus still be on paid search and web-based advertising? If so, how will those markets be different? It’s an ongoing and epic drama of adventure and exploration, indeed! This session will stretch your mind to remember back to the advertising world of old, not only to potentially learn ways to enhance what we’re doing today, but also to realize how and why things have changed, how the eventual winners were able to take advantage, and perhaps most importantly, to determine if history may repeat itself – and how you can be the winner this time around.

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Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey. Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start. In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.

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The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to: Prioritize the various video marketing options Maximize the impact of video content with behavioral retargeting Track and optimize social video in marketing campaigns.

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It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation. In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye. This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.

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The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn: - Why post-click optimization is a need and how it leads to personalization - Common mistakes in today's post-click programs - Advice for providing relevant post-click experiences for ad programs

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Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.

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Pinterest users are conducting 600 Million+ visual searches per month on the platform. Did you know this... are you using Pinterest? Our B2B and ecom clients that are growing their business by 11% on Pinterest. We want to see you grow your business too. This hands-on session is going to take you through the world of Pinterest and everything we have learned. In this session, you will learn the following: - The Dos and Don'ts of marketing on Pinterest - When people start their search for major holidays, sports, Pride and fashion week events - What the mysterious CTR threshold is and how it can turbo charge your campaign - How to segment your campaign for the best results - Why you should stay away from the "One Tab" feature - Are you ready for the marketing nirvana that is Pinterest?

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