How to Use the New Google AdWords UI Like a Boss
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Is your most clicked button these days the “Return to Old Interface” button in the new AdWords interface? Earlier this year, Google AdWords introduced a new UI that’s being met with both positive and negative reactions. While this uplift was long overdue, we know how hard it can be to adjust to such a big change. In this presentation, Hanapin expert, Kass Bots will walk you through how to use the new interface like a boss and pull the essentials you need. She’ll also talk through the bugs we are seeing on the Hanapin team and how to work with them.
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How to Use the New Google AdWords UI Like a Boss
- 1. 1 www.dublindesign.com How to Use the New AdWords UI Like a Boss HOSTED BY:
- 2. Presenter Kass Botts Production Associate at Hanapin PPC Hero Blogger @kassbot33
- 3. Who is Hanapin? We run the world’s most popular PPC blog and conference. We manage and optimize global paid search, paid social, and display programs. Within 12 months, brands can expect a 250% increase in their growth trajectory.
- 4. The PPC Agency of Experts “Best PPC Management” - Promotion World
- 5. 5 www.dublindesign.com Join the Conversation Use the Webinar Q&A box to send us any questions you have!
- 6. 6 www.dublindesign.com Live Poll Question How long have you been in PPC? • Less than 1 year • 1-3 years • 3-5 years • 5+ years
- 7. 7 www.dublindesign.com Agenda • Benefits of the new Adwords Interface and Features • Reports - Where and How to Pull Them • Pain Points, Bugs, and Workarounds
- 8. (New) AdWords Interface Overview
- 9. 9 www.dublindesign.com Benefits and Features We Like
- 10. Overview Page & Dashboards source: Google
- 11. Audience Manager
- 12. Promotion Extensions Show special sales or offers with your ads Stand out against competitors on the SERP
- 14. Ad Variations “Ad variations allow you to easily create and test variations of your ads across multiple campaigns or your entire account.” source: searchengineland
- 15. Bid Adjustments for Calls Gives you the ability to increase bids on campaigns that drive valuable phone calls. source: searchengineland
- 16. N-Grams (sort of) source: searchengineland
- 17. Keyboard Shortcuts Save time on the actions you perform most often.
- 20. Demographics The new Demographics section gives you the ability to target by Household Income source: adespresso
- 21. Dimensions Now called Predefined reports, in the Reporting section
- 22. Auction Insights At an account level, you can view Auction Insights from the Campaign tab.
- 23. Auction Insights You can also view the Auction Insights for a particular Campaign from the Ad Group or Keyword tabs.
- 24. Search Terms The Search Terms can be accessed from either the Keywords tab on in the left navigation, or from the Searches section on the Overview page.
- 25. 25 www.dublindesign.com Pain Points, Bugs, and Workarounds
- 26. Always defaults to “All but removed”
- 28. No Saved Filters/Columns from Old Interface
- 29. 29 www.dublindesign.com A. I’d like to stay up-to-date on Hanapin’s all-PPC conference, Hero Conf. B. No, thanks. Offers!
- 30. Thank you for attending our webinar! Contact Hanapin directly: marketing@hanapinmarketing.com