The paid search world has seen many changes in the last year, particularly on the Bing Ads platform. From remarketing to image extensions to shopping campaigns, not only is Bing becoming a more savvy search marketing platform, but its market share is now at 20% (6 years ago, it was only at 8%). In this webinar presentation, Bing Ads Evangelist John Gagnon and Sr. Account Manager from Hanapin and #PPCChat founder Matt Umbro, discuss all the critical updates, features, and tools that you need to know about to help boost your performance in Bing in 2016. They will also go through a roadmap of what’s coming and what it means for you!

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&HOSTED BY:
CRUCIAL BING ADS
UPDATES YOU NEED TO
KNOW ABOUT IN 2016
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Presenters
• John Gagnon
– Bing Ads Evangelist
– @jmgagnon
• Matt Umbro
– Senior Account Manager, Community at
Hanapin Marketing
– Blogger on PPC Hero
– @Matt_Umbro

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Join the conversation
• Include the hashtag #thinkppc in your
Twitter tweets.
Or use the webinar question box to send
us questions.

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Live Poll Question #1
How long have you been in PPC?
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A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

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Live Poll Question #2
How do you manage your accounts?
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A. I’m part of an in-house PPC team.
B. I do all the marketing myself.
C. I work for an agency.
D. I’m a consultant.

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Windows 10
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Personal Assistants
Siri Cortana Google Now

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Growth in Question Phrases Year over Year
Source: Search Engine Watch, Jason Tabeling, How Will Voice Search
Impact A Search Marketer’s World? December 2014
Data from:

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Windows 10

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Search from Windows 10 taskbar
Search here

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Drives search to Bing

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AOL Partnership: Jan 1st 2016
43M unique
searchers
240M monthly
searches

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Extra volume without extra work
AOL is already included in search network settings.
Pro Tip: Add 5-6% more Bing Ads budget

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Extra volume without extra work
Pro Tip: Pull Publisher website report

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Similar audience to Bing Ads

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Ads as you’d expect to see them
Long Ad
Titles
Merchant Ratings Bolding

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UET/Remarketing
Navigate to “Conversion Tracking” > “UET Tags”

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UET/Remarketing

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UET/Remarketing

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UET/Remarketing
Navigate to “Conversion Tracking” > “Conversion
Goals”

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UET/Remarketing

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UET/Remarketing
Navigate to “Shared Library” > “View Audiences”

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UET/Remarketing

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UET/Remarketing
Navigate to “Audiences” tab to adjust bids and
targeting settings

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NEW! Keyword Planner
Navigate to “Tools” and “Keyword Planner”

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Aware of Account Performance

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NEW! Competitive Insights

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Interactive performance estimates for proposals

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Drill down to get estimates by geo

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Ad Extensions
Image Extensions

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Ad Extensions
Image Extensions

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Ad Extensions
Currently in beta…
• Action Link Extensions
• Callout Extensions
• Form Extensions
• Review Extensions

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Native Ads

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Recap of recent updates

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Sneak peek of what’s next

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Go to: bingads.uservoice.com

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PPC Retainers
Need some assistance for your PPC?
We offer on-going and one-time retainers.
Learn More:
http://www.hanapinmarketing.com/ppc-retainers/

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$400 Off Registration Through Sunday
• 55+ Expert Speakers
• 44 All-PPC Sessions
• 10 Unique Networking
Opportunities
• 1 Incredible Experience

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Live Q&A Time!

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Thank you for attending our webinar! #thinkppc
• Contact us Directly:
» Hanapin Feedback: marketing@hanapinmarketing.com