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Blogging for business
1.
Blogging For Business
2.
Blogging for business
– Today I’m going to show you How to create a blog , a blog post and how to populate it.
3.
4.
Set up a
group Wordpress.org blog
5.
Installed a Wordpress.org
theme
6.
Written and published
a blog post to the group blog
7.
8.
Blogs have the
facility for readers to leave comments
9.
10.
Bloggers have 79%
more twitter followers
11.
Bloggers get 97%
more inbound linksSource Hubspot http://bit.ly/kSYMTM http://bit.ly/keGHlY
12.
13.
Establish you as
an expert
14.
Brand awareness
15.
Communication with customers
16.
17.
Establish you as
an expert
18.
Brand awareness
19.
Communication with customers
20.
21.
What makes a
successful blog?
22.
What makes a
successful blog?
23.
What makes a
successful blog?
24.
What makes a
successful blog?
25.
26.
Wordpress.com (hosted by
wordpress) – For non business bloggers
27.
Facebook – Quick
and easy blogging for beginners
28.
Tumblr / Posterous
– Mini Blogging
29.
30.
Hosting package –
www.blacknight.com
31.
32.
Getting started with
Wordpress.org
33.
Getting started with
Wordpress.org
34.
Getting started with
Wordpress.org
35.
Getting started with
Wordpress.org
36.
Getting started with
Wordpress.org
37.
Getting started with
Wordpress.org
38.
Getting started with
Wordpress.org
39.
Installing a theme
dkret3
40.
Customise your theme
dkret3
41.
Customise your theme
dkret3
42.
Customise your theme
dkret3
43.
Customise your theme
dkret3
44.
Customise your theme
dkret3
45.
46.
All in one
SEO pack - Search Engine Optimisation
47.
Addthis Social Bookmarking
Widget
48.
fbLikeButton
49.
50.
Installing a Plugin
51.
Installing a Plugin
52.
Installing a Plugin
53.
Getting an API
Key for Akismet www.akismet.com/wordpress
54.
55.
Make it catchy
and a ‘must click’
56.
Include numbers or
phrases like ‘how to’ e.g. ‘6 ways to improve your blog’
57.
58.
Short and snappy
the first 160 are the most important as they are what the search engine adds as a description
59.
Include search terms
you’d like to be found for whenever you can e.g. ‘Carlow’ ‘hair’ ‘property’ ‘nutrition’
60.
61.
Break it into
short digestible chunks – sub headings
62.
Be yourself
63.
64.
Ask for a
comment
65.
66.
Anything that was
mentioned in the post – consider search terms
67.
Categories
68.
69.
Creating a ‘New
Post’
70.
71.
Google Alerts –
Keep up to date with developments in your industry / area of interest
72.
Find and follow
blogs of interest – Google Blog Search
73.
What questions do
your customers ask you?
74.
75.
76.
Social share –
Feed to Twitter and Facebook
77.
Comment on other
blogs
78.
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