Päivi Oinonen, DFGN Strategist, presentation about Design Factory Culture at HAMK Design Factory opening 29th August 2019

1. DESIGNFACTORY
CULTURE
PÄIVI OINONEN
Design Factory
Global Network

3. 5300
Students

4. 196
Courses

5. 78
Staff

6. 225
Companies

7. 172
projects

8. EXPERIMENTATION
PLATFORM
CREATIVITY&INNOVATION

9. CULTURE

10. Exercisetime!
CO-PASSIONRESEARCHGROUP
Copassion.fi

11. ORGANISATIONAL
CULTURE

12. INNOVATION CULTURE ≠ EXECUTION CULTURE

13. VS

14. ORGANISATIONAL
CULTURE

16. Fun. Be wacky, but not irresponsible.
Value for money. Be simple and clear, but never cheap.
Quality. Pay attention to detail, but don't be expensive for
the sake of it.
Innovation. Be willing to take risks.
Competitive challenge. Respond to our customer's needs.
Brilliant customer service. Hire empowered and
professional people.

18. Image: MIT Leadership Center
Edgar
Schein

19. is a pattern of shared basic assumptions
that was learned by a group as it solved its problems of
external adaptation and internal integration, that has worked
well enough to be considered valid and, therefore, to be
taught to new members as the correct way to perceive,
think, and feel in relation to those problems.
(Schein, 2004)
ORGANISATIONALCULTURE

21. Organisational culture is
“the way we do things around here”

22. MANIFESTATIONS / OUTCOMES

23. Image: Tuomas
Uusheimo

25. NORMS / RULES / BEHAVIOURS
VALUES
ASSUMPTIONS
MANIFESTATIONS / OUTCOMES

26. AALTO DESIGN FACTORY RULES
1. Talk to strangers
2. Your parent doesn’t work here
3. Safety comes first

27. TALK TO
STRANGERS

33. Aalto University
Design Factory

37. YOUR PARENT
DOESN’T
WORK HERE

41. Studentssupport
programdevelopment

43. Deftify makes it safe for use your phone in the car.
Installation: 5 minutes

44. SAFETY COMES FIRST

48. SAFETY
COMES
FIRST
YOUR
PARENT
DOES NOT
WORK HERE
TALK TO
STRANGERS

49. SAFETY
COMES
FIRST
YOUR
PARENT
DOES NOT
WORK HERE
TALK TO
STRANGERS
ENTRE-
PRENEURIAL
MINDSET
PSYCHO-
LOGICAL
SAFETY
DIVERSE
COMMUNITY
Hill et al, 2014 / Delizonna, 2017 / Ireland et al, 2003

50. DESIGN
FACTORY
CULTURE
SAFETY
COMES
FIRST
YOUR
PARENT
DOES NOT
WORK HERE
TALK TO
STRANGERS

51. WHEN WAS THE LAST TIME SOMEONE MADE
YOU FEEL ENCOURAGED, FREE TO CREATE,
EVEN ALLOWED TO TAKE A RISK?
WHEN IS THE NEXT TIME YOU WILL CREATE
THAT FEELING FOR SOMEONE ELSE?

52. THANK YOU!
KIITOS!
linkedin.com/in/paivioinonen
paivi.oinonen@aalto.fi