Private & Confidential
HAMDI BIN JAAFAR
Home: (603) 7661-0109 ◊ Mobile Phone: (+6) 013 615-6301
◊hamdi.jaafar@uemsunrise.uemnet.com or jaafarhamdi3@gmail.com
Innovativethinker with broad-based expertise in operation, finance and business development
Proven ability to quickly analyze key drivers and develop strategies to grow the bottom-line
High integrity, energetic leader known for ability to envision and create successful outcome in
complex situation. Diverse industry and functional expertise, with a tenacious to driving sales,
profit and market-share growth. Area of Excellence include:
Planning & Product
Development
 Developing New Business  Managing Budget and P&Ls
Redesigning Business Processes  Positioning Companies  Leading & Developing Teams
Negotiating & Closing Deals  Growing Revenue & Profit  Creating Winning Business Plans
Raising Capital  Forming Strategic Alliances  Building Shareholder Value
EXECUTIVE HIGHLIGHTS
Built solid track record of success leading start-ups, turnarounds and rapidly growing
companies
 Strategic Planning – Turned around under-performing organization, division and
product by completely changing business model and sale strategy.
 Transformational Change – Reinvigorated Property Development Company with
declining sales by developing product strategy and market strategy that drove
explosive sales growth to more than RM800million in 2014.
 Corporate Financing – Secure government facilitation fund RM52million from agency
UTAS and RM10million tourism grant from Teraju.
23 years of experience gained in Finance, Properties Development and Facilities Management in
strategic advisory services, land acquisition, sale & marketing, business acceleration &
transformation, organization development and revenue generation. Specialize in Planning, market
intelligence, advertising and promotions, product development, corporate communications,
customer relations, and brand management activities.

Private & Confidential
WORK EXPERIENCE / ACHIVEMENTS HISTORY
1. Period of Employment : Current
Name of Employer : UEM Sunrise Berhad
Position Held : General Manager
UEM Sunrise Berhad (“UEM Sunrise” or the “Company”) (Company No. 830144-W) is a
public-listed company and one of Malaysia’s top property developers. It is the flagship
companyfortownship andpropertydevelopmentbusinessesof UEM GroupBerhad(“UEM
Group”) and Khazanah Nasional Berhad (“Khazanah”). UEM Group is wholly-owned by
Khazanah, an investment holding arm of the Government of Malaysia.
The Company has core competencies in macro township development; high-rise
residential, commercial, retail and integrated developments; as well as property
management and project & construction services.
Responsibilities/Areas of Expertise:
 Spearheading all project in Johor region from Desaru to Gerbang Nusajaya
 To evaluate financial aspect of product development like expenditures, budget, return
on investment and profit-loss.
 To Plan, direct, and manage Land Sale activities which include acquisition of land local
and international and also responsible to source for business opportunities including
structuring any possible Joint Venture.
 Identifying, developing and evaluating marketing strategic plans, based on
organizational objectives, cost factors and market characteristics.
 Formulating, directing and coordinating marketing policies and activities to promote
services and products, working with promotion and advertising managers.
 Responsible for the assigned projects and to ensure sales teams are meeting the sales
target within stipulated time.
 To attend to feedbacks / comments / problem from purchasers during and after sales.
 Responsible to source for business opportunities including structuring any possible
Joint Venture.
Achievements:
 Spearheading high value property development project in Iskandar Puteri, Putri Harbour,
Gerbang Nusajaya and Desaru
 Reposition and rebrand “Living In Nusajaya by collaborating with Media Corp
 Secure total gross sale revenue of RM550million in financial year 2015.
 Manageto secureB2Binternational businesscontract forIndustrial Land sale, Commercial
Land Sale, and Property Sale with total value of RM300 Million.

Private & Confidential
1. Period of Employment : June 2012 - April 2015
Name of Employer : MKH Berhad
Position Held : Senior General Manager
MKH Berhad formerly known as (Metro Kajang Holdings Berhad) is an established and
respected property developer listed on the Main Market of Bursa Malaysia. Since 1979,
MKH hasearneda distinguished reputation forbuilding goodquality homesandenhancing
lifestyle standards through innovation and creativity for homeowners.
The Group’s projects comprising residential townships to commercial mix across Kajang,
Semenyih, Bangsar, Puncak Alam, Serdang, Melawati and Damansara are catered to
different market segments. To date, MKH Berhad have developed and undertaken more
than 25,000 units of mixed development projects with a value exceeding RM4.0 billion.
Responsibilities/Areas of Expertise:
 Spearheading all high value project with GDV of RM7.4Billion.
 To Plan, direct, and manage business development activities which include acquisition of
land local and international and also responsible to source for business opportunities
including structuring any possible Joint Venture.
• Responsible in day to day overall project development projects start from business
development requisition of land feasibility study, planning, detailed design stage,
submission stage, tender exercises, construction management & contract administration,
cost control, interim payment, variation order until the issuance of Certificate of
Completion of Making Good Defects (CMGD) and Certificate of Completion & Compliance
(CCC) until vacant possession to client/purchaser.
• To manage Project efficiency by monitoring and controlling budget vs feasibility study.
• To achieve high level quality and compliance standard.
• Responsible to achieve sale and revenue target.
Achievements:
 Spearheading high value property development project with a total gross development
value (GDV) of RM6.5billion
 Secure Government facilitation fun Value RM22.1million for Kajang2 township
development.
 Secure total gross sale revenue of RM800million in financial year 2013-2014.
 Secure land acquisition total of 500 hector by outright purchase and Joint venture in Kuala
Lumpur Malaysia and Jakarta Indonesia.

Private & Confidential
1. Period of Employment : June 2008 – May 2012
Name of Employer : Zikay Group Sdn. Bhd.
Position Held : General Manager
ZIKAY GROUP SDN BHD (ZGSB) is an established and reputable property development
company in Malaysia.
ZGSB has a number of property development projects within the Klang Valley. Property
development has been one of the Group core businesses since 1990.
One ofZikay signatureproject developmentcurrently areMercuZikay, the newbenchmark
ofKampong Bharu,the first luxurydevelopment which will bethe new face in these378.93
acres. Kampong Bharu is one of the most prime development areas in Kuala Lumpur City
Centre and Zikay Group are now spearheading it by developing Mercu Zikay.
Responsibilities/Areas of Expertise:
• Business Development, Marketing, Credit Control & Facilities Management functions
which include the Planning, Implementation, Coordination and Control over the activities
between internal and external parties for the organization.
• To give direction on the overall project development start from business development
(GDV &GDC), form of projects, stages of planning, detailed design stage, submission stage,
tender exercises, construction management & contract administration, cost control,
interim payment, variation order until the issuance of Certificate of Completion of Making
Good Defects (CMGD) and Certificate of Completion & Compliance (CCC) until vacant
possession to client/purchaser.
• Oversee & advice the project manager on project coordination between all consultants
include liaison with authority (IWK, SYABAS, JPS, JKR & related authority) and gone thru
all process from start project (SON) until completion/handover (CF or CCC).
• Responsible in overall market management of the company including market intelligence,
A&P, product development, corporate communication, customer relation and brand
management activities.
• To maintain good public relation with stake holder relevant government agency and
Ministry.
• Review financial statements, sales and activity reports, and other performance data to
measureproductivity and goalachievement andto determine areasneedingcost reduction
and program improvement.
Achievements:
 Spearheading in initiating, coordinating, planning and deliverables six (6) signature
property development project with a total development value (GDV) of RM2.0billion
 Create and implement innovative business plan to address under-served niche market.
 Secure Government facilitation fun Value RM30 million from The Sail Hotel & services
Apartment. RM10million tourism grant for Mercu 40 storeys hotel in Kg Bahru.

Private & Confidential
 Secure en-block sale grade A office tower in Medini Iskandar Malaysia with a net profit of
RM50million.
2. Period of Employment : March 2002 – May 2008
Name of Employer : AWC Berhad Subang Jaya Selangor
Position Held : Head of Business Development Department
AWC Berhad (“AWC”), a company listed on the Main Market of Bursa Malaysia, is a leading
provider of engineering services and integrated facilities management solutions in
Malaysia, and rapidly expandingin Singaporeandthe Middle East. Emphasize onprocesses
and harnessing new technologies to offer efficiency and cost savings to building owners.
Responsibilities/Areas of Expertise:
• To identified, develop, penetrate, protect and enhance Commercial, and Government
market in comprehensive and non-comprehensive Facilities Management
• To penetrate international market esp. middle east market Abu Dhabi and Qatar
• To generate steady and continues streams of profitable income thought Facilities
management industry
• Identified SPV or joint venture opportunities.
• To liaisons with relevant Ministry government officer and agencies in order to build
continues relationship.
• Propose and schedule of business development activities
• Monitoring notices of tender by the government
• Upkeep healthy information exchange between department (visibility, awareness,
Maximize exposure, Cost effective, and interactive)
• Explore opportunities in government PPP and PFI programs by developing business model
in related and relevant programs.
• Develop financial analysis model for relevant projects.
Achievements:
 Develop three (3) years Business Plan
 Increase Commercial business up to 20% in one year
 Develop proposal to UKAS for redevelopment of current Wisma Persekutuan building
 Successfully negotiate to extant concession contract to maintain All Wisma Persekutuan
for JKR
 Developed and implemented five (5) years master marketing plan.

Private & Confidential
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3. Period of Employment : May 1998 – Feb 2002
Name of Employer : PELANGI BERHAD Johor Bahru
Position Held : Senior Manager
Pelangi Berhad is a subsidiaries Pemodalan National Berhad which it’s core business is
Property development and an investment company with subsidiaries involved in property
development and management, and the manufacture of concrete roofing tiles and ready
mixed concrete.
Responsibilities/Areas of Expertise:
• Oversee the overall operation of marketing department, leasing, facilities management,
event, promotion, and customer relation.
• Responsible for facilities management programs in overlooking Business Plan, Leasing
Plan, Packaging Strategy, Development Plan, Implementation Plan, Marketing Plan,
Integrated Retail Management Plan.
• Integrated facilities management Plan inclusive of, Building maintenances, Landscape,
Securities, parking management, human capital, managing contractors, suppliers, local
authorities.
• Responsible in overall market and marketing development management of the company
including market intelligence, A&P, product development planning, Corporate
communication, customer relation and brand management activities.
• Responsible for the planning and implementation of Master Marketing Plans and Master
Sales Plan for township developments.
• To develop project proposals on feasible joint-ventures that focuses on strategic
partnership.
• Responsible for developing strategic planning on a short and long term basis for the
organization, involving research of likely markets, competition, acquisition opportunities,
product development and business opportunities, JV exercise and monitoring of general
market trends and demand.
• Government Liaisons
• Plan and implement product restructuring.
Achievements:
 Develop and Rebrand Taman Pelangi Indah to capture un-tab market.
 Successfully developed innovative retrofit and reposition the unsold units.
 Successfully REIT’s Plaza Pelangi, Bangunan Pelangi and Perling Mall.

Private & Confidential
5. Period of Employment : May 1993 – April 1998
Name of Employer : MK Land Holdings Berhad Petaling Jaya
Position Held : Group Marketing Assistant General Manager
MKLAND Berhad has a diversified parfolio of project, which include residential and
commercial development, hotel and resort, water theme park, an education and property
investment. Main project are Damansara Perdana, Damansara Damai and Meru Perdana
Ipoh.
Responsibilities/Areas of Expertise:
• Developed effective Sales and pricing strategy to achieve 100% sales.
• To coordinate activities for, Sales preparation, Pre-launch, official launch, Post launch and
post mortem.
• Monitoring overall process of preparation of advertising and promotional tools above the
line and below the line.
• To create product awareness Champaign programs and product awareness Champaign
report.
• Conduct and Produce Market research, Feasibility study, SWOT analysis and Market trend
report.
• Creating new sales channel.
• Carry out any other duties or assignment as instructed by the Executive Chairman i.e.
trouble shooting, sale & marketing issues and product launching
• Identify and introduce new marketing methods to meet the MKLand Group’s objective.
• Carry out facilities management programs for MKLand retail properties, i.e. Park Avenue,
Metropolitan, Tropics.
• Responsibilities in overlooking Business Plan, Leasing Plan, Packaging Strategy,
Development Plan, Implementation Plan, Marketing Plan, Integrated Retail Management
Plan, and Integrated Asset Management Plan
Achievement
 Successfully orchestrate and implement awareness programs at international level
through MKLand My Second Home programs. This programs have generated a sales
revenue of RM21 million and also generated investor from Europe, Middle east, china and
UK
 Successfully plan, orchestrate and implement new sale channel through MKLand & ME
Champaign, targeting Local Malaysian Entertainers. This Champaign has generated sales
revenue of RM12 million in 7 days.
 Successfully plan, orchestrate and implement joint awareness marketing champing with
Royal Brunei Airline. This exercise has generated significant number of new prospect list.
 Successfully introduce and implement sales training policy
 Implemented solution sales strategies.

Private & Confidential
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ADDITIONAL INFORMATION
FREELANCE PROJECT.
List of client
Bizcom Interactive Sdn. Bhd.
 Specializes in strategic advisory services, marketing, business acceleration and
transformation, organizational development, and other areas designed to assist
Bizcom in looking for ways to expand beyond its current level of organic growth and
revenue generation.
MARA
 Present paper work for MARA on asset management in Retail Development,
Profitability, Prosperity and Value Appreciation.
Trans Loyal Development Sdn. Bhd.
 Scopeofjob was to provideFinancial feasibilities study ondevelopingshopping mall
in kajang (Trans City Plaza), Project management, advisory on floor and plan layout
space design, tenants mix, tenants zoning, trend mix, negotiate with potential
tenants, provide facilities management program.
EDUCATION
ST. JOHN ISTITUITION, KL 1980 - 1982
VICTORIA ISTITIUTION, KL 1983 – 1985
UNIVERSITY OF OKLAHOMA, USA 1986 - 1992
BA of Science

Private & Confidential