2. Who We Are
Halma Strategic offers a strategic Public Relations services for commercial, government
and non-profit organizations. Our services cover the complete architecture of
communicating messages from building image to maintaining reputation through most effective way to reach the stakeholders.
In presently fast growing and quick changing of business environment and tight business competitions as well as mounting public
scrutiny over companies and non-profit organizations, a well-maintained reputation of organizations is one of the most
important aspects not only to grow the business but also to strongly position the brand and reputation.
On the other hand, the fast growing information and communication technology gives broader opportunity for organizations to
utilize every available tool to communicate with their stakeholders to build and maintain reputation. Good reputation is a solid
starting point to market products and services.
We are delighted to dedicate our knowledge and experience to work as partner in the field of Crisis Management, Media
Relations, Corporate Social Responsibility (CSR), and Internal Communications. We are very much aware that it takes years to
build reputation because we have those experiences ourselves. No one wants to ruin it in minutes. Halma-Strategic is just a
phone call away for your reputation
“Your trustworthy partner in reputation management”
3. Profile
Halma-Strategic was founded in 2008 as a trustworthy partner in building reputations by Halim Mahfudz and his team. As a
former journalist in a reputable media in East Java and was Senior Vice President at former Astro pay TV, he would be pleased to
share his experience and knowledge and his strong relations with media. He has been in person involved in handling crisis and
protecting company’s brand and reputation.
Halma-Strategic grows with a fresh idea of young professionals, and ready to originate innovation compared to old style
communications and helping you to maintain reputations and managing crisis.
“Your trustworthy partner in reputation management”
4. Why Us
At Halma-Strategic, most of the team members have international business practices exposure while they maintain their deep
understanding and strong background on local culture and practices. Additionally, some have good network with various
government institutions, opinion leaders, and pressure groups. This has been very useful in broadening the message
dissemination particularly in making clarification of complicated issues with misleading media publicity and rumors.
Individually the members have experience in managing retail business, beverage industry, banking, international donor agency,
health and insurance industry, and entertainment industry such as pay TV sector. Some have been involved in CSR programs by
developing sustainable programs to help children after natural disaster and environmental protection programs.
Strong media network is another advantage. Some were journalists themselves so they have understanding how the media work
and have solid network with media people. The others have been working with media and build their new network with media.
All of the backgrounds have been constructive for Halma team in developing communicating messages particularly with
conventional media as medium. Halma also utilizes new medium such as social media as new tools in communicating messages.
“Your trustworthy partner in reputation management”
5. What We Do
“Your trustworthy partner in reputation management”
6. Crisis Management
No company or organization is immune to crisis. Every single day, organizations run the risk
of being hit by crisis. However, a crisis does not necessarily have to turn into a disaster for
the business or organization involved. Our service Crisis Management provides business
partners with advice and actions on how to limit damage effectively by acting quickly and positively. Moreover, any actions taken
during those difficult times should lead to turning a crisis into an opportunity by managing the crisis, identifying opportunities and
communicating effectively, through the use of successful public relations strategies.
At Halma-Strategic, we are not merely developing crisis communication in which the organization affected needs to communicate to
its stakeholders. What we do is to manage the crisis by identifying the cause, control and limit the damage, manage staff morale, and
communicate effectively to stakeholders. We are ready to share our experience and knowledge in managing crisis to our partners.
All of the strategies and actions will be developed in very close work with our partners for best results.
Crisis is when instant changes take place within an hour or even within minutes. Most of the time the changes take place in seconds
Crisis is when organization has very limited time to make decision and to communicate to stakeholders. At the same time, the
organization has to protect its reputation that was built for a long time. When crisis hits, Halma-Strategic is just a phone call away to
help to manage reputation.
“Your trustworthy partner in reputation management”
7. Our service in Crisis Management
• Developing Crisis Management Plan
• Crisis Management Team establishment
• Crisis Management Training
• Media Relations and Media Training
• Corporate Social Responsibility (CSR)
“Your trustworthy partner in reputation management”
8. Media Relations
Mass media is a key in communications with public. Print media, TV, radio, as well as
on-line media are currently the crucial tools to convey messages, to build positioning
in tight competition, and to maintain reputation. They are friends when the relationship
between an organization and media is as sweet as honey moon. But sometimes, most
people always perceive that media are foe when the relationship turns to sour because of misquotation, misleading information
and the like. It can turn into dislike and even worse distrust.
Every organization wants to get along with media, particularly first tier media to run positive stories about them. This is the
bottom line in communications. But it happened many times that media do not pass the messages across as it was xpected.
Even worse, some run negative stories about the organizations. Many can be identified as the cause of this situation i.e.; not
attractive message packaging that can make it a headline, wrong tools, or an erroneous way in approaching media.
At Halma-Strategic, we have the understanding to who we talk to in media relations for various situations including when crisis
hits. Halma-Strategic is pleased to help you to develop messages and how to communicate them to field reporters. We are
pleased to help you building relationship with media up to the top level. We are happy
to work with you to analyze news and gossips related to your business.
“Your trustworthy partner in reputation management”
9. Our service for Reputation Management
• Enhancing communications
• Issues or Crisis Management
• Media Relations and Media Training
• Corporate Social Responsibility (CSR)
“Your trustworthy partner in reputation management”
10. CSR
There is a necessary need for business community to perform ethical business
practices by contributing to the development of its environment. This activities
gradually creates loyalty and togetherness among its employees and their
families, builds pride and dignity among its top executives and even among shareholders
and groom positive recognition among the community. Good CSR ultimately can promote the company to be as well-accepted
business entity and helps to improve selling products and services.
To many, CSR is known with a theory of three “Ps”, allocating a portion of company’s “profit”, for the development of “people”
and its “planet” or environment. For International Finance Corporation (IFC), CSR is a business community commitment to
participate in contributing to sustainable economic development through cooperation with employees and their families, local
community as well as larger community to improve quality of life. For European Commission, CSR is a concept in which a
company integrates its awareness on social matters and its business environment within its interaction towards its stakeholders
on voluntary basis.
Some has argued that CSR violates the course of action of profit maximization and as a result shareholders will suffer. Some also
say that the cost of CSR will increase the price of end item and in its turn purchasers of end items will suffer. On the other hand,
there is an argument saying that social actions can be profitable to the company if its handle with care and forethought. CSR
demonstrates corporate commitment to develop a solid long term business favorable to environment. With good CSR, corporate
will be in noble position to gain good visibility in its business environment that will ease them in selling products and services.
“Your trustworthy partner in reputation management”
11. Our service for CSR
• Research – Communication Audit
• Planning Development
• Programs Execution
• Media Relations
• Monitoring & Evaluation
“Your trustworthy partner in reputation management”
12. Our service for Initial Public Offering (IPO)
• Enhancing your financial reputation to public and
stake holders
• Lobbying
• Media Relations
• Publications
“Your trustworthy partner in reputation management”
13. Training
“Your trustworthy partner in reputation management”
20. Tour “Ngamen Tamasya 2011”
Sa’unine String Orchestra
“Your trustworthy partner in reputation management”
21. Our Client
“Your trustworthy partner in reputation management”
22. Our Client
“Your trustworthy partner in reputation management”
23. Contacts Us
Mutiara Building
5th Floor, suite #505
Jl. Mampang Prapatan Raya No. 10
Jakarta Selatan
Tel : +62 21 7949459, 7972936
Fax : +62 21 7949915
info@halma-strategic.com
www.halma-strategic.com
“Your trustworthy partner in reputation management”
