Five SEO Mistakes to Avoid

5 SEO Mistakes to Avoid Hall Web Services

Who We Are Kasi Gajtkowski Organic Search Manager [email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object]

Got Questions? ,[object Object],[object Object]

About You: ,[object Object],[object Object],[object Object],[object Object],What You'll Learn: ,[object Object]

SEO: Science & Art ,[object Object],[object Object],[object Object],[object Object],It's not an exact science.

[object Object],[object Object],[object Object],[object Object],[object Object],Mistake #1: Not researching your keywords. Photo credit: http://www.flickr.com/photos/alcomm/217097889/

[object Object],[object Object],[object Object],[object Object],Mistake #2: Not following best practice guidelines for on-page elements. Photo credit: http://www.flickr.com/photos/floridapfe/3631282015/

It's all about using keywords in those on page elements – lose the filler!

Mistake #3: Not using your keywords in your content. Your keywords must be in your web copy! ,[object Object],[object Object],[object Object],Photo Credit: http://www.flickr.com/photos/lwr/376731969/

Keyword Density: ,[object Object],Photo Credit: http://www.flickr.com/photos/halderman/2517411063/

[object Object],[object Object],[object Object],[object Object],Mistake #4: Not updating your content on a frequent basis. I need something to read, man!

Mistake #5: Focusing on rankings rather than conversions. * http://www.emarketer.com/Article.aspx?R=1007479 eMarketer's 2010 Digital Marketing Outlook report* : only 9.4% of senior marketers named conversion & ROI as the most important metric

What good is it to be #1 if you're not getting your desired outcome? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/obiakpere/52660486/

Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ ,[object Object],[object Object],[object Object],[object Object],[object Object]

Weekly Webinars ,[object Object],[object Object],[object Object],[object Object]

Learn More! Web Vision Blog - http://www.hallme.com/blog Webinars – http:// www.hallme.com /webinars Follow Hall on Twitter - @ Hall_Web Call us! 1-877-425-5932 (HALL-WEB)‏ Email me: [email_address] QUESTIONS?

Five SEO Mistakes to Avoid

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Five SEO Mistakes to Avoid