Half Day PA specialises in email marketing campaigns that get results. Strategically planned campaigns to a target market with measurable results. Email marketing is cost effective but requires a professional approach. Contact gail@halfdaypa.com.au for a specific quote on your needs.

1. Creating Awesome Email
Marketing Campaign
By Gail Lockyer
Half Day P/A
www.halfdaypa.com.au

2. Email marketing can be one of the most effective and cost-
effective ways to drive business and create customer
loyalty, but with any other type of marketing, it needs to be
done correctly to maximise results and your return on
investment. It's not difficult to create awesome email
marketing campaign, but you need to get the set up right.
Often, businesses have the goal in the back of their mind that
they want to start email marketing, but the toughest part is
often knowing just where to start or how to do this.

3. There are a few more important steps that
should be followed by any business
considering the implementation of email
marketing:

4. WHO - Define a targeted audience. When creating email marketing, it’s
important to know your audience, and to tailor your message
effectively to that specific audience.
By knowing who you want to be reading your emails,
you’re going to allow yourself the opportunity to speak
more effectively to this audience. In email marketing, it
can be a good idea to create a database of contacts that is divided into
segmented audiences, so that you can ensure each group is receiving the
specific message that is going to most uniquely match their needs and
interests.
Sending mass emails with little regard to audience is a good way to render
your message useless.

5. WHY -Define your reason for writing.
Before starting any email marketing
campaign, you should have a grasp on
why you’re sending contact to your
audience. Do you want to sell
products, promote events, maintain
relationships with current customers or
gain new customers?
Whatever your reason for sending email
communications, just know what that
reason is prior to starting. It will help you
refine your message and target it more
effectively.

6. WHEN - Define the frequency with which you’ll send emails.
Email frequency is important, so that customers know what
to expect of your communications, in terms of when they’ll
arrive. It becomes a routine, which is a great way to target
your message and build loyalty. There are a number of types
of messages that can be set-up via auto responder, such as
welcome messages, in addition to regular e-zine style
emails, all of which can be used to keep readers engaged in
what it is you’re marketing.
Finding the right balance when it comes to frequency is important; if emails
are irregular and there are months where a subscriber’s in-box is missing an
email from you, it’s more likely that when you do send another
communication it will be deleted or marked as spam. On the other side of
the coin, if you constantly bombard subscribers with emails, your message
will become irrelevant, and it’s more likely that it will be overlooked.

7. WHY - Outline your goals. Is your goal to increase sales?
Maybe you want to have a great social media presence or increase your
SEO rankings.
Whatever you goal with email marketing is, it’s important to determine
these goals ahead of creating any email marketing.

8. Find a template and email style that is
going to work for your goals and audience.
There are a number of reasons to create
an email, whether it’s to create
customers, maintain relationships or
advertise, but regardless of the
reason, choose the style of email and
formatting that is going to work to be suit
your goals.
Is it a formal business campaign or just a
bit of fun? What corporate branding is
required? What is the image you wish to
express to your potential customers?

9. Develop a writing style and stick with it.
All too often, emails are created
quickly, and with little regard for the
writing style.
The task of creating emails can be
delegated to any number of
employees, all with different writing
styles, but when developing email
marketing it’s important to create a
voice, and style that is unique to your
emails.
Keep your style creative, unique and
uniform across all emails.

10. Set measurable goals. Prior to ever sending an
email marketing campaign, specific goals should
be developed, to measure the success of your
marketing campaigns.
Without goals, you’re sending emails blindly
with no regard for how they’re being received
or interpreted.

11. SEND - once your sent your email (or
emails), then it's also important to read
the report.
After all, you want to know who was
interested in your product/services and
then focus the next level of marketing in
accordance to the report.
Maybe those that didn't read it need
another prompt; those that did click on
specific links can be steered down the
sales funnel of that particular
product/service.

12. If you need a helping hand, that's
what Half Day P/A is all about and
we can assist you to get your
campaign started.
Contact us for a confidential
discussion on your needs.

13. My name is Gail Lockyer and I specialise in
email marketing campaigns that get results.
Email: info@halfdaypa.com.au
Phone 0439 756746
www.halfdaypa.com.au