Learn what are the most talked about drawbacks of Social Networks including privacy, security, fraud, credibility, trust, cyberstalking and social profiling.

1. Drawbacks of Social Networks
Hajrë Hyseni
Dec 2012

2. Privacy and Security
Credibility
Control
Time
Monitor
Take Aways

3. Cyberstalking and Social profiling and
location disclosure 3rd party disclosure
Invasive privacy Spokeo
agreements and Spokeo is a “people-related” search
engine with results compiled
Facebook Ads through data aggregation
Unreliable Info
49.1% of people have heard false news,
e.g. false rumours of gunmen in a Fraud
Mexico City suburb spread via Twitter Apps asking for personal
and Facebook caused panic, flooded the
local police with over 3,000 phone calls, info prior/after installing
and temporarily closed schools
(Sept, 2012)
Law Enforcement on the use of SN for Ads

4. Online vs Offline Friends

7. Social profiling and 3rd party disclosure

8. Examples

9. Michael Arrington, owner of the enormously popular blog
TechCrunch, was getting bad service from his ISP, Comcast.
"tearing into Comcast on Twitter."
Problem is, he has 12,000 followers!
20 min later, Michael got a call from a Comcast executive who
wanted to help.
Comcast was monitoring Twitter and reached out to resolve the
issue. What could've been a PR disaster was turned into a cause for
praise and compliments.

10. GoDaddy CEO Kills Elephant
Although GoDaddy is accustomed to controversial marketing tactics this
incident actually loses customers.
CEO Bob Parsons took a video of himself on a hunt in Africa and then proudly
tweeted about killing problematic elephants.
NGOs like PETA responded swiftly requesting customers shift to new
domain registers yet Parsons rebuts them on Twitter.
Competitors of GoDaddy offered to donate $1 to elephant funds and
reportedly raised over $20,000.
It’s so rare, but this incident receives a stronger category rating as actual
revenues were directly impacted.

11. Negative = Scary/Threat

12. Felix Jump
RedBull Stratos
http://youtu.be/FHtvDA0W34I

13. Twitter

14. FaceBook

15. YouTube

16. Brazilians have the highest number of online
friends of any country, averaging 481 friends per
user, while the Japanese average only 29 friends

17. Social networks and blogs In the U.S reach nearly 80%
of active U.S

18. 90% of marketers now use social networks in
their marketing efforts

19. Half of all social media users are between 25 and 44 years old

20. 90% of companies with 100 or more employees
use social media in their marketing mix

21. Five leading social networks (Twitter, Facebook,
YouTube, Google+ and Pinterest) [Dec 2012]

22. 71% of consumers say that CEO participation in
social media leads to improved brand image

23. 92% of recruiters use social media to find new
candidates, up from 82% in 2010

24. Want to get retweeted more often?
Research shows that keywords which increase the
likelihood of retweeting include “please,” “thank you,”
“Twitter,” “social media” and “you.” Words to avoid
include “lol,” “gonna,” “hey,” “tired,” “work” and
“bored.”

25. Module Summary

26. Introduction to
Understand SN Social Trends
Social Networks
Build Social Presence SN Strategy SN Metrics
Customer Support Create YouTube
Innovate on SN
Using SN Videos
Drawbacks of Social Networks

27. Take Aways
• Social Space is more complicated than it looks like
• Mobile is essential for Social Space
• Twitter Endorsements and Guidelines (#paid, #ad)
• Avoid Posting Confidential Information
• The biggest danger is NOT being on Social Networks
• Every company must have a plan for monitoring social media
and rapid response
• Define and use relevant metrics for your ROI

28. Thank you for choosing to
study Social Networking and
Enterprise module!
#UH6BUS1062