The workplace of the future is being shaped by people of influence and social media technologies. One of the fundamental issues that every person has to deal with is identifying how they are wired and where their personal brand should exist. Is it within a corporate structure, as an entrepreneur, brand ambassador or somewhere in between? Companies want to MINE the talent you have but don’t know to extract or attract it. Most people have talent but don’t know how to harness it. In this workshop you will learn . . . * How to establish an internal culture for your personal brand * How to make your personal brand portable and social * How your personal brand is wired: corporate or entrepreneurial * How to become a disruptive talent that companies and brands want to MINE You will walk away with an understanding of how to manage and integrate your digital lifestyle so that you can build a career or business around your identity and who you are?

1. The Workplace of the Future: Where does your Personal Brand Fit? By Hajj E. Flemings Brand Camp ‘10 October 8, 2010

2. Where do you Fit?

3. the Types of Personal Brands

4. 3-Types of Personal Brands

6. Corporate Ambassador

7. Brand Ambassador(ex. David Armano – SVP Edelman Digital)

8. Leaper Definition: Pure Entrepreneur that has made the leap to being self-employed. (ex. Seth Godin)

11. Since World is The FLAT.

12. Location doesn’t matter. Your personal brand has to compete in a global economy. (Beijing International Airport)

13. . . . but how.

14. 1. Be Curious You can’t develop a strong personal brand with your head down. Be aware of what is going on around you.

15. 2. Numbers are Commitment Social Media is a scorecard. Your numbers followers, re-tweets, and size of your network should be reflection of your commitment strategy not your EGO.

16. 3. Expose your Genius Everybody has a ‘Genius’ on the inside of them.It is up to you to unlock yours.

18. Stevie Wonder 83,200 Hrs. = 40 Hits Passion: Music (83,200 Hrs.) Problem: Helps people escape Process: Make Albums (40-Hits)

19. Mixed Strategy Digital Real Estate (That you own) Own your own dot.com It is the hub of your online activity You control the message. Digital Real Estate (That you rent) Integrate social networks like Linkedin, Twitter, and YouTube. Multi-Channel Approach should be use. Why? Own your identity and control your message.

21. Own Your Network:

22. Set-up Linkedin Profiles Properly: Set up your

24. speak@hajjflemings.com Blog: www.BrandCampU.com Twitter: @Hajjflemings