1. Q1) WHAT IS YOUR GREATEST FEAR
AND HOW DID YOU COME ABOUT
BEING AFRAID OF IT?
26%
35%
10%
5%
5%
5%
9%
5%
Fears
Illnesses Zombies Death Small spaces
Snakes Needles Spiders Heights
Our questionnaire showed that our audience is
most afraid of zombies/undead with is closely
followed by illnesses and death. The fear of
the undead has stemmed through popular
films such as World War Z and 28 days later
along with hit TV shows such as the walking
dead and highly popular zombie based video
games like the last of us. The fear of illness
has originated from recent outbreaks such as
Ebola along with common illnesses such as
cancer and so forth.
2. Q2) WHAT COMPONENTS IN HORROR
SCARE YOU THE MOST?
34%
23%
21%
14%
8%
Components
Monsters Fear of the unknown darkness supernatural entrapments
With this question, the majority were frightened of monster
and the fear of the unknown. We interlinked both components
to conclude that the use of the unknown monstrous beings
such as zombies and the mysterious disappearances would play
on the fears of our audiences.
3. Q3) ARE YOU ATTRACTED TO BLOOD
AND GORE?
32%
21%
47%
Blood and Gore
Yes No To some extent
This has given us an insight on how much blood and gore
would be appropriate to include in our opening
4. Q4) WHAT IS THE MOST RECENT
HORROR FILM YOU’VE SEEN AND
WHAT DID YOU ENJOY ABOUT IT?
5%
6%
11%
5%
5%
42%
5%
5%
11%
5%
Most Recent Film
Resident Evil 28 days later
The Conjuring Human Centipede
Halloween 2 World War Z
Paranormal Activity 3 Woman in Black
Evil Dead (2013) Scream
The most popular film that our audience watched was World
War Z along with Evil Dead (2013) being the second most
viewed. When asked upon why they enjoyed world war z they
generally replied that the film took a more realistic approach by
exploring how the zombie plague had affected social and
political structures across the world. This is something to
consider when we come to putting together our opening.
5. Q5) WHAT GENDER ARE YOU?
89%
11%
Gender
Male Female
The majority of those questioned were in fact male so we
therefore have to take in consideration that our main target
audience will be male dominated and must cater our film to
appeal the male demographic.
6. Q6) HOW OLD ARE YOU?
0%
79%
11%
10%
Age
0-14 16-24 26-40 40+
Most of our audience turned out to be those aged 15-24 so this
automatically identifies our target audience.
