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Being an 
entrepreneur 
Hampus Jakobsson 
@hajak
Entrepreneurs are 
artists, creators, 
and change agents 
what wants their 
1. 
idea to scale 
@hajak
It is not about 
the money, it is 
about impact & 
autonomy. 
@hajak
You will be 
misunderstood. 
You will feel 
insecure. 
@hajak
Your goal must be 
to learn and grow. 
Or you will fail. 
@hajak
Do something 
worth your time. 
@hajak
Grand vision, 
but focus on 
what's next. 
2. 
@hajak
Release early, 
release often. Do 
concrete things 
and not plans. 
@hajak
Don’t let great 
be the enemy 
of good. Settle 
for less sooner. 
@hajak
Be a one trick 
pony. Do one 
thing and do it 
well. 
@hajak
Your ivory 
tower is your 
enemy. 
3. 
@hajak
Ideas don’t have 
any value. Ask 
for help. 
@hajak
Talk about 
your users 
problems, not 
your solution. 
@hajak
Tell the world 
4. 
@hajak
Beware of the 
knocking 
game. 
@hajak
Tell it with 
passion. 
@hajak
Thanks! 
@hajak 
hampus.jakobsson@gmail.com

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Being an entrepreneur