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Scripps Innovation Challenge Presentation

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Jessica Hagman
Jessica Hagman

A presentation for a Scripps Innovation Challenge co-working session on consumer research.

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Scripps Innovation Challenge A Framework for Effective Research & How We Can Help Jessica Hagman @hagman hagman@ohio.edu
1 Brainstorm what you need to know. 2 Choose a tool that answers your question 3 Use a variety of search strategies 4 Know where your information comes from.
Brainstorming: What questions do you have about your challenge? What do you need to know to develop an effective solution?
Attitudes or public opinion Device ownership Consumer demographics Industry information
Specialized questions require specialized resources
Attitudes or public opinion Device ownership Consumer demographics Industry information Polling the Nations Statista Mintel MRI Journal Articles Ibis World Trade Publications WARC Passport
Use the Innovation Challenge research guide to find resources for each challenge and learn how to use these tools. http://libguides.library.ohiou.edu/innovation
Other people will use different words to talk about your topic. Don’t miss the conversation because your keywords or search strategies are limited.
“online comments” “news participation” “user-generated content” “news websites” anonymity moderation “audience participation”
Be clear about where your information comes from and how it informs your challenge proposal.
Make an appointment to discuss your specific challenge and idea. hagman@ohio.edu @hagman 2nd floor Alden Library

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Scripps Innovation Challenge Presentation

  • 1. Scripps Innovation Challenge A Framework for Effective Research & How We Can Help Jessica Hagman @hagman hagman@ohio.edu
  • 2. 1 Brainstorm what you need to know. 2 Choose a tool that answers your question 3 Use a variety of search strategies 4 Know where your information comes from.
  • 3. Brainstorming: What questions do you have about your challenge? What do you need to know to develop an effective solution?
  • 4. Attitudes or public opinion Device ownership Consumer demographics Industry information
  • 5. Specialized questions require specialized resources
  • 6. Attitudes or public opinion Device ownership Consumer demographics Industry information Polling the Nations Statista Mintel MRI Journal Articles Ibis World Trade Publications WARC Passport
  • 7. Use the Innovation Challenge research guide to find resources for each challenge and learn how to use these tools. http://libguides.library.ohiou.edu/innovation
  • 8. Other people will use different words to talk about your topic. Don’t miss the conversation because your keywords or search strategies are limited.
  • 9. “online comments” “news participation” “user-generated content” “news websites” anonymity moderation “audience participation”
  • 10. Be clear about where your information comes from and how it informs your challenge proposal.
  • 11.
  • 12.
  • 13. Make an appointment to discuss your specific challenge and idea. hagman@ohio.edu @hagman 2nd floor Alden Library