This document discusses tactics for finding work in the digital age, including creating an online persona and presence. It provides examples of results someone achieved through this approach, including contracts worth over $3,000 and job offers outside of New York City. The document then discusses ways to manage and monetize one's online persona and brands, such as through investments, freelancing, and selling products or services. It emphasizes getting involved in the industry through meetings and executing on ideas.

1. WILL TWEET FOR FOOD
Writing your own ticket in the digital age
You #justmet @H18
Hagan Blount - iam@haganblount.com - (212) 380-8019

2. PANEL
• Richard Ouyang
– Associate Director, Digital Strategy Peppercom
– @RichardOuyang
• Kimberly Cropper
– HR Specialist, GroupM
– @KimberlyCropper

3. TOPICS
• Interesting job search tactics
• Creating and managing an online persona
• Getting by and getting big
• Get out there!

6. PROFESSIONAL RESULTS
• Three-months of living expenses in contracts
• $3,000 in online sales (likestickers.net)
• Four offers for interviews outside of NYC
• One sight-unseen job offer in Cleveland
• An eight week contract offer @ $500/day
doing Social for a Coke Product
• A contract to strategically overhaul a
European hostel booking website
• An offer to co-found a company

7. PERSONAL RESULTS

8. ARE YOU ANY DIFFERENT?

9. ADWORDS
Alec Brownstein

10. “PERSONAL” BRANDING

12. YOUR ONLINE PERSONA
• Tumblr
• Flavors.me/About.me
• Twitter
• LinkedIn
• Facebook
– One personal page
– One fan page or corporate facing page

13. MANAGING YOUR PERSONA
• Do you own JohnSmith.com?
• Do you have a Google alert set up for “John
Smith?”
• Do you have something that says: “My whole
life has been leading up to this opportunity.”
• Can others verify it?

14. WHO YOU ARE

15. GETTING BY

16. WAYS TO MAKE MONEY
• Your money making more money
– Investments
– Gambling
– Income from money producing assets
• Selling Things
– Products
– Services
– Royalties/Licenses on things you’ve created
• Selling Time
– Contracting
– Freelancing
– 1040 Employment
– Appearance Fees

17. GETTING BIG
• A lot of times, it’s not the idea that you
thought it would be that makes it huge
• Tell everyone about your ideas
• Don’t just ideate. Execute!
• Get in the corridor

18. GET OUT THERE!
• You can’t shake hands with someone new if you
never get up from your desk
• You never know what meeting with someone is
going to lead to
• You can never have too many friends
• It’s not who you know, it’s who knows you

19. IF YOU DON’T ASK, THE
ANSWER IS ALWAYS

20. INTERESTING SITES
• Alibaba.com
– Get your product ideas made
• Elance.com/Scriptlance.com
– Get sites and apps made
• Founder2Be.com
– Find a Technical Co-Founder
• SayHelloThere.com
– Personalized videos that target specific opportunities
• Any “Hack Day” site
– Show up, join a team, build the next big thing

21. QUESTIONS?
• Hagan Blount
– @H18
• Richard Ouyang
– @RichardOuyang
• Kimberly Cropper
– @KimberlyCropper