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FINAL PRESENTATION

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POCARI SWEATIN BRIEF Pocari Sweat Soy Joy

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BACKGROUNDBased on the analysis, isotonic drink is more suitable todrink during sport activity rather than as a daily drink.Because sports activities is the largest activity that needion replacementSports activities are the activities associated with healththerefore requires products to keep healthinessPocari Sweat brand positioning is less suitable for dailydrink than the competitor in daily drink productThis is the basic background to determine the appropriatestrategies to be executed according to the target market

4.
MARKET PERFORMANCE RESULTREVENUEMARKET PENETRATION STILLSHARE SHARE73.71% 81.16% PRICE THE PREMIUMPRICE OVERALLELASTICITY CUSTOMER IDR 2.6K MARKET-2.151 SATISFACTION LEADER 58.93%

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brand auditBrand Highest PrimaryCharacter Brand1. refreshing Target Value2. Youthful3. Healthy MEN 16-20 Y.O. Sporty IN BIG CITY drinks CURRENT Most favourite TAGLINE Brand ambassador GO ION Jkt48 SAYA +

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brand Types of Sport audit 40 35 30 25 20 90 Advertizing Awareness 15 80 70 10 60 5 50 0 40 30 20 10 0 Top Of Mind 5% 5% Point of Differentiation Pocari Sweat3530 14%25 mizone201510 5 76% 0 Fatigon Hydro

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MarketingCommunication(Current)

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New Marketing Communication strategyPersonal Public Events Relation SportsSelling Entertainment Press kit Street activitiesSales presentation CharityIncentive program SponsorshipFairs and trade shows Community relation Direct lobbying marketing Catalog E-mail

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ADVERTISIN G NEW TAGLINE:SALESPROMOTION GOAL ION!PREMIUM & GIFTS ONLINE CAMPAIGNGAMES OR LOTTERIES RADIO CAMPAIGNFAIRS AND TRADE SHOW TV CAMPAIGN PRINT ADS

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6cCoverageContributionCommonalityComplementaryVersalitycost

11.
CONCLUSIONS

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THANK YOUNI ANNISA NUR ADHAJOSUA SAUTHAFIZ HUDANIALDIAN RAHMANTOJAMES EVAN TUMBUANM. SHERDIAN WILANDRIA