This document provides information about the "Love Seeds" gardening product being developed by Team Brontol O. Love Seeds is a home gardening kit that includes a gnome, plant seeds, soil, and a sensor-enabled pot. The gnome uses LED lights to notify the user about the plant's needs through a mobile app. The target market is busy professionals aged 25-45. Love Seeds is competitively priced and offers additional features like a social network and self-watering not found in similar products.

1. MID / MPD 2013/2014
TEAM BRONTOL O
presents
Project Leaders: Paolo Lorini, Ivan Pedri
Project Assistant: Nima Gazestani
MID Isabelle Pleno, Hadar Geva
MPD Lucas Rosin, Georges Karam, Iacopo Capone

2. A Love Story: The Gnomes
Gnomes are the protectors of the garden. They have magical
powers that help plants grow. “Love Seeds” is a home
gardening kit with a Gnome that will always watch over your
new plant and help you spread love and happiness.
While you go about your busy day, feel reassured that your
gnome has got you covered. He will keep your garden
company and happily await for your return.

3. Target Market
Target Market
Busy working professionals with
a desire to incorporate nature
into their lives
Males and Females
Ages 25-45
Product Placement
A branded “Love Seeds” section
will be featured in the
following stores:
La Rinascente Design Supermarket
Excelsior - 1st-floor (OVS Group)
Croft (OVS Group)
Product Price: 35 Euro

4. Inspirations
Mickey Mouse garden light
Chuppi Light

5. Competitors
Caterpillar
Funky Veg Kit
Flower power

6. Competitive Analysis
Emotional
Caterpillar
Grow bottle
Plant Theatre
Flower Power
Wimoto
Independent
Social
Others
Easybloom
Plant link
Koubachi
Barnwood
Technical

7. Competitive Analysis
Emotional
Caterpillar
Grow bottle
Plant Theatre
Flower Power
Wimoto
Independent
Social
Others
Easybloom
Plant link
Koubachi
Barnwood
Technical

8. Competitive Analysis
PLANT SENSORS
Easybloom
App
Plant
Link
Flower
Power
Koubachi
x
x
x
x
x
Wimoto
x
x
x
x
Social Net.
Fertility
x
Soil Moisture
x
Sunlight
x
x
x
x
Temperature
x
x
x
x
x
x
x
x
€ 58
€ 36
€ 59.25
€ 72
Notification
Price
€ 40
x

9. Competitive Analysis
PLANT SENSORS
Easybloom
App
x
Wimoto
Flower
Power
Koubachi
Love
Seeds
x
Plant
Link
x
x
x
x
Social Net.
Fertility
x
Soil Moisture
x
Sunlight
Temperature
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
€ 58
€ 36
€ 59.25
€ 72
€ 35
Notification
Price
€ 40
x
x
Love Seeds is the only product to include a dedicated social network.
By featuring only the basic functions, the sensor is able to keep a low price point.

10. Competitive Analysis
PLANTING “KITS”
Plant
Theatre
kits
Barnwood
Caterpillar
Grow
Bottle
Seeds
x
x
x
x
Soil Pellet
x
x
x
x
Leaflet
x
x
x
Vase
x
x
x
x
Labels
x
x
x
x
€ 18
€ 35
€ 20
€ 24
App
Sensor
SelfWatering
Price

11. Competitive Analysis
PLANTING “KITS”
Plant
Theatre
kits
Barnwood
Caterpillar
Grow
Bottle
LoveSeeds
x
App
Seeds
x
x
x
x
x
Soil Pellet
x
x
x
x
x
Leaflet
x
x
x
Vase
x
x
x
x
x
Labels
x
x
x
x
x
x
Sensor
x
SelfWatering
x
Price
€ 18
€ 35
€ 20
€ 24
€ 35
The Love Seeds kit is the only product that includes an app, sensor and self-watering feature.

12. The Gnome: From the Forest to Your Home
The gnome is the plant’s messanger and
indicates the plant’s needs to the owner. He knows
when you need to add water or if your plant needs
more sun. The gnome will act as your garden
companion and will spend his days watching
over your plant. He will even tell you if you
have messages waiting for you in your Love
peppers
fireworks in your mouth
oregano
small pieces of flavor
Seeds mobile application.
mint
rosemary
fresh like Alaska
seasoning of love
parsley
basil
from grandma’s recipe
the aroma of Italy

13. “Love Seeds”

14. “Love Seeds”
Product Packaging

15. “Love Seeds”
Empty Vase

16. “Love Seeds”
Vase With Soil and Water

17. “Love Seeds”
Vase With Sprouting Plant

18. “Love Seeds”
Vase With Growing Plant

19. “Love Seeds”
Vase With Mature Plant

20. “Love Seeds”
Technical details
PCB
14 cm
12 cm
PCB
Vase in LLDPE (plastic)
Gnome in rubber and silicon
Soil pellet included
Seeds included
PCB board inside the vase
Li-ion battery powered
23 cm
7 cm
Sun sensor
30 cm

21. Product Details
When the water is low, the gnome lowers in the
pot, exposing only It’s head.
This indicates water needs to be added.
When the water level is satisfactory, the
gnome can be seen.

22. Product Details
1. Open your kit and check for bluetooth devices with your phone.
825
7
2. Find Love Seeds and type your personal password,
which is hidden under a sticker found in the leaflet.
3. Sync your gnome and set-up your profile. You can
find existing friends on the Love Seeds community by
connecting via social media.

23. Light Interaction
Plant needs
more/less sun
Message/
New Friends
Sun
The gnome is equipped
with LED lights on the hat
and cheeks that will light
for notifications
User is able to customize
the “sun” and “message/
new friends” notification
colors on the settings page
of the Love Seeds App
User has a message/
New friend joined
the network
After checking the notification in the
app, the notification light will go off

24. App Features
Fun Facts - Learn about
your plant
Plant Care- Get tips about
plant treatment
Friends Feed See what’s new
Map - Explore and see
who’s around you

25. Personas
Lucy
Bob
Age: 29
Age: 32
Occupation: Market Manager
Occupation: Advertising Executive
Needs: To buy a gift for her boyfriend for
Lifestyle: Busy work schedule, health conscious, tech
Valentine’s Day
savvy, has sense of humor. Bob grew up on a farm and
misses nature in the city but does not have time to care
of a garden.

26. Scenario
Lucy is out shopping and is drawn to the colorful Love Seeds product display.
She thinks Love Seeds would be a perfect gift for Bob and buys one...

27. Scenario
It’s Valentine’s Day. Lucy gives Bob his gift.
He loves the packaging and can’t wait to open it!

28. Scenario
Curious about what exactly the “log” is, Bob opens the package and discovers the leaflet.

29. Scenario
The instructions are simple and the product set-up is intuitive.
Bob is tickled by the gnome fairytale on the back of the leaflet.

30. Scenario
He adds water, as instructed on the leaflet and watches the gnome emerge from the log.
He then configures the app with the log using wi-fi.

31. Secnario

32. Scenario
Horray! Bob is amazed at how much his mint has grown!

33. Scenario

34. Scenario
Bob gets creative and makes a fabulous tea from his mint plant.

35. Scenario
He wants to brag about his new creation on the Love Seeds community
and posts a photo of his tea on the app.

36. Secnario

37. Scenario
Bob notices the gnome’s cheeks glowing. He got a notification!
Curious, Bob rushes to his phone to see what awaits him on the Love Seeds app.

38. Scenario

39. Value and Potential
Values
Promoting new hobbies and extracurricular activities
Increasing environmental awareness and
strengthening an individual’s connection with nature
Potentials
Network Growth (spin-off digital experiences)
Special editions for Occassions
(Christmas, New Years, Valentines Day)
In-store demonstrations/activities

41. All you need is Love!