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Modelo Brick Get Click

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Modelo "Brick Get Click" para la adopción del e-commerce y/o e-business en las micro y pequeñas empresas.
El modelo pretende darles orientación a la micro empresas para su incursión, primeros pasos, al mundo del internet, enfocandose en sus fortaleces y resaltando los retos y oportunidades que las tecnologías del internet ofrecen.

Veröffentlicht in: Business
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Modelo Brick Get Click

  1. 1. Héctor Manuel Aceves Ortega hector@acvs.biz Brick Get Click CLAVES PARA IMPLEMENTACIÓN DEL E-COMMERCE EN LAS MICRO EMPRESAS www.acvs.biz /acvsbiz @hmaceves 312 313 2297
  2. 2. Objetivo  2 Conocer el modelo "Brick Get Click" para la adopción del ecommerce y/o e-business en las micro y pequeñas empresas. “ Lo importante para la empresa no es la tecnología de Internet en sí, sino el uso real que hace de Internet para conseguir transacciones rentables. ”
  3. 3. Empresas Brick vs Empresas Click Empresas Brick Empresas Click 3
  4. 4. Retos de las empresas Brick vs Click Brick Click Aprender Confianza • Uso de TI • Certidumbre con cliente Invertir Posicionamiento • Adopción de software • Alta inversión en publicidad Cambiar Seguridad • Trasladar los procesos • Hackers 4
  5. 5. ¿En qué consiste el modelo?  Tomar de las mejores prácticas de las empresas Click para adaptarlas a mis procesos de negocios Brick. “ Las Brick tienen algo que las Click no tienen: el contacto directo, frente a frente con el cliente. Esta sigue siendo la máxima premisa en nuestra sociedad al momento de comprar. ” 5
  6. 6. Martin Lindstrom 6 Experto en neuromarketing  El medio social desconectado es más fuerte que el medio social en línea.  Todos están muy centrados en el medio social en línea, y sí esto es importante, pero:  Ocupa el 6% de nuestro día, de hecho,  El 77% es el medio social desconectado en donde recomendamos las marcas.
  7. 7. ¿Cuál es el componente que nos hace falta? 7
  8. 8. Cadena de valor genérica de las microempresas de servicio o comercio. Proveedor Proceso Cliente 8
  9. 9. Algunos procesos que podemos trasladar. Ventas Promoción Cualquier proceso podemos trasladarlo. Pero requiere del diseño de una estrategia. Las herramientas ya está, existe y son accesibles y asequibles para las micro. Comunicación Cotización en línea Relación con el cliente 9
  10. 10. Estrategia Brick Get Click 10 Visita Datos Cliente Plataforma Negocio Registro Brick Get Click

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