Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
How to Maximize Conversions through SEO
and CRO
Who I am
Until there’s no moving the needle further
The thing is, that sweet spot is often
misunderstood
There are ways to make them play well
These landing pages are usually your…
homepage
Blog entries
Long form content
Linkable assets
They go through multiple touches
People who convert to paid after visiting only
two or three times
Churn soon and fast
The content is the same
homepage
Pricing page
Testimonials page
Features page
This is so we can make the user experience
consistent for both the original and variation
That’s because unlike site speed, the h1
element is a front-end element
People can actually see it
It’s no surprise that the h1 tag is often changed
to improve conversion rates
The problem is, what converts most may not
always be what ranks best
Let’s take qeryz for example
Which image do you think would sell better?
Both images are crawled by google
Wrap-up
How to maximize conversions through SEO and
CRO?
1) Same Landing pages
2) Duplicate content from a/b testing
3) Site speed from a/b or a/b/n testing
4) h1 tag copy
5) Ghost images
Test everything while making sure technical
elements play as the same team
If you don’t test, you’re losing out
You will never know if the orangutan actually
converted better
Thank you
Contact me/check out
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
How to Maximize Conversions Through SEO and CRO
Nächste SlideShare
Wird geladen in …5
×

How to Maximize Conversions Through SEO and CRO

3.724 Aufrufe

Veröffentlicht am

My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.

Veröffentlicht in: Marketing
  • Dating for everyone is here: ❤❤❤ http://bit.ly/369VOVb ❤❤❤
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Dating direct: ❤❤❤ http://bit.ly/369VOVb ❤❤❤
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

How to Maximize Conversions Through SEO and CRO

  1. 1. How to Maximize Conversions through SEO and CRO
  2. 2. Who I am
  3. 3. Until there’s no moving the needle further
  4. 4. The thing is, that sweet spot is often misunderstood
  5. 5. There are ways to make them play well
  6. 6. These landing pages are usually your…
  7. 7. homepage
  8. 8. Blog entries
  9. 9. Long form content
  10. 10. Linkable assets
  11. 11. They go through multiple touches
  12. 12. People who convert to paid after visiting only two or three times
  13. 13. Churn soon and fast
  14. 14. The content is the same
  15. 15. homepage
  16. 16. Pricing page
  17. 17. Testimonials page
  18. 18. Features page
  19. 19. This is so we can make the user experience consistent for both the original and variation
  20. 20. That’s because unlike site speed, the h1 element is a front-end element
  21. 21. People can actually see it
  22. 22. It’s no surprise that the h1 tag is often changed to improve conversion rates
  23. 23. The problem is, what converts most may not always be what ranks best
  24. 24. Let’s take qeryz for example
  25. 25. Which image do you think would sell better?
  26. 26. Both images are crawled by google
  27. 27. Wrap-up
  28. 28. How to maximize conversions through SEO and CRO?
  29. 29. 1) Same Landing pages
  30. 30. 2) Duplicate content from a/b testing
  31. 31. 3) Site speed from a/b or a/b/n testing
  32. 32. 4) h1 tag copy
  33. 33. 5) Ghost images
  34. 34. Test everything while making sure technical elements play as the same team
  35. 35. If you don’t test, you’re losing out
  36. 36. You will never know if the orangutan actually converted better
  37. 37. Thank you
  38. 38. Contact me/check out

×