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The Pleasure RevolutionWhy Games Will Lead the WayJesse SchellGSummit 2013

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Real LifeGames

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Choco-fication!

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Rewards can Backfire

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Self-Determination TheoryCompetence Autonomy RelatednessI want to begood at whatI do!I wantfreedom!I want toconnect toothers!

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“Hafta” “Wanna”Slavery FreedomWork PlayEfficiency Pleasure

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Games are special because…• They are interactive• They are designedENTIRELY for pleasure

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Games provide:• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom

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Pleasure is COMPLEX

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Pleasure is…CONTEXTUAL

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Pleasure is…CONTEXTUAL

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Steenburgh & Ahearne: MotivatingSalespeople: What Really Works

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SensationFantasyDiscoveryLaughterStoryChallengeThrillTriumphExpression

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-or-

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Five Keys to Motivational Design

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Key 1: Make it Appealing

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Key 2: Make it Engaging

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Key 3: Make it Effortless

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Key 4: Make it Uncheatable

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Key 5: Make it Not Embarrassing

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Pleasure is…• Complex and Counterintuitive• Embarrassing to discuss• Not fully understood by anyone• The motivation for EVERYTHING we do• The key to design in the 21st century

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You CAN make your experiences better• Ask yourself these simplequestions:– Given what I know aboutmy guests…– Why will they like thisexperience?– How can I get them to likeit more?

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Thanks!Slides: slideshare.net/jesseschellTwitter: @jesseschellEmail: jschell@andrew.cmu.edu