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www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Science of Fun 3 Ways Games Make Us Happier
1
@NicoleLazzaro
nlazzaro@...
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
1 Billion Players Served
2
10 Years
100,000 Downloads
16,000 Trees
Til...
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Everyone Has a Dream (write it down)
3
Tweet your dream
@NicoleLazzaro...
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Everyone Has Been Disappointed
SURVIVAL THREATENED
CORTISOL SEEK
WORLD...
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Happiness Problem #1: Sometimes Good Feels Bad
5
My Goal
Feels Bad

...
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Happiness Problem #2: Emotions are Fleeting
6
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Happiness Problem #3 Not on Speaking Terms
7
Limbic Feelings
Cortex Th...
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Can We Game the Brain?
8
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Crazy Idea: Design Small Games - Daily Dose
Dopamine
Oxytocin
Serotoni...
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Games: 1. Goals, 2. Connect, 3. Recognize
10
Simple Games towards Drea...
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
The 4 Keys to Fun
11
Games are fun in 4 ways
Hard Fun Challenge: Goals...
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
1. Celebrate Small Goals
ANTICIPATE RARE
DOPAMINE REWARD
TRAIN DAILY C...
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
1. Celebrate Small Goals
13
Draw a Line to Hard & Serious Fun
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Amplify the Reward: Asana Celebrations Game
14
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
1. Celebrate Small Goals
15
Write 1 Step to your dream
On back of game...
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Experiment
HUGS
16
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
2. Connect Trust Reciprocate
REDUCE FEAR
AMPLIFY IN/OUT
TOUCH SOCIAL B...
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
2. Connect Trust Reciprocate
18
Draw a Line to People Fun
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Candy Crush Saga Connection Game
19
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Couple ThumbKiss Game
20
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
2. Connect Trust Reciprocate
21
Write Friend’s Name
On the back
Tweet ...
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
3. Respect from Those You Admire
SOCIAL DOMINANCE MOOD FOOD!
SEROTONIN...
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
3. Respect from Those You Admire
23
Draw a Line to People & Serious Fun
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Tinder Recognition Game
24
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
3. Respect from Those You Admire
25
How Share
Accomplishments?
Tweet y...
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
4. World Changing “Likes” on Goals Mean More
26
Remember you can
be a ...
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Contact XEO to Increase Your Fun
27
Prizes!
Tweet your dream
@NicoleLa...
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
Make People Happier with Your Service
28
Prizes!
Tweet your dream
@Nic...
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
29
www.xeodesign.com
© 2014 XEODesign, Inc.
XEODesign®
30
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GSummit SF 2014 - The Science of Fun: 3 Ways Games Make You Happier and Save the World by Nicole Lazzaro @NicoleLazzaro

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GSummit SF 2014 - The Science of Fun: 3 Ways Games Make You Happier and Save the World by Nicole Lazzaro @NicoleLazzaro

  1. 1. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Science of Fun 3 Ways Games Make Us Happier 1 @NicoleLazzaro nlazzaro@xeodesign.com #GSummit
  2. 2. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1 Billion Players Served 2 10 Years 100,000 Downloads 16,000 Trees TiltWorld.com 22 Years XEODesign®
  3. 3. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Everyone Has a Dream (write it down) 3 Tweet your dream @NicoleLazzaro #gsummit Win a Prize
  4. 4. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Everyone Has Been Disappointed SURVIVAL THREATENED CORTISOL SEEK WORLD CANNOT MEET NEEDS LOOK FOR NEW WAYS 4
  5. 5. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Happiness Problem #1: Sometimes Good Feels Bad 5 My Goal Feels Bad    Feels Good
  6. 6. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Happiness Problem #2: Emotions are Fleeting 6
  7. 7. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Happiness Problem #3 Not on Speaking Terms 7 Limbic Feelings Cortex Thoughts
  8. 8. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Can We Game the Brain? 8
  9. 9. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Crazy Idea: Design Small Games - Daily Dose Dopamine Oxytocin Serotonin Endorphin 9 Dr. Loretta Graziano Breuning Dr. Paul Zak
  10. 10. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Games: 1. Goals, 2. Connect, 3. Recognize 10 Simple Games towards Dream Simple Science
  11. 11. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® The 4 Keys to Fun 11 Games are fun in 4 ways Hard Fun Challenge: Goals Obstacles Strategies Easy Fun Novelty: Exploration Creativity Role Play People Fun Friendship: Cooperation Competition Serious Fun Meaning: Real World Change Each has unique Emotions 4K2F.com
  12. 12. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1. Celebrate Small Goals ANTICIPATE RARE DOPAMINE REWARD TRAIN DAILY CELEBRATIONS I DID IT! o/ 12 fear
  13. 13. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1. Celebrate Small Goals 13 Draw a Line to Hard & Serious Fun
  14. 14. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Amplify the Reward: Asana Celebrations Game 14
  15. 15. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 1. Celebrate Small Goals 15 Write 1 Step to your dream On back of game card Tweet your dream @NicoleLazzaro #gsummit Win a Prize
  16. 16. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Experiment HUGS 16
  17. 17. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 2. Connect Trust Reciprocate REDUCE FEAR AMPLIFY IN/OUT TOUCH SOCIAL BONDS OXYITOCIN TRUST HUG SING DANCE TOGETHER CONNECTION 17
  18. 18. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 2. Connect Trust Reciprocate 18 Draw a Line to People Fun
  19. 19. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Candy Crush Saga Connection Game 19
  20. 20. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Couple ThumbKiss Game 20
  21. 21. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 2. Connect Trust Reciprocate 21 Write Friend’s Name On the back Tweet your dream @NicoleLazzaro #gsummit Win a Prize
  22. 22. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 3. Respect from Those You Admire SOCIAL DOMINANCE MOOD FOOD! SEROTONIN REOCOGNITION EXPRESS PRIDE RECIPROCATE 22
  23. 23. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 3. Respect from Those You Admire 23 Draw a Line to People & Serious Fun
  24. 24. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Tinder Recognition Game 24
  25. 25. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 3. Respect from Those You Admire 25 How Share Accomplishments? Tweet your dream @NicoleLazzaro #gsummit Win a Prize
  26. 26. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 4. World Changing “Likes” on Goals Mean More 26 Remember you can be a game changer too. For yourself, your friends, and your planet.
  27. 27. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Contact XEO to Increase Your Fun 27 Prizes! Tweet your dream @NicoleLazzaro #gsummit nlazzaro@xeodesign.com #GSummit Games & DOSE to make us happier Goals Reward Connect Trust Respect From Those Admire Save The Real World
  28. 28. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® Make People Happier with Your Service 28 Prizes! Tweet your dream @NicoleLazzaro #gsummit Contact XEO nlazzaro@xeodesign.com #GSummit
  29. 29. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 29
  30. 30. www.xeodesign.com © 2014 XEODesign, Inc. XEODesign® 30

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