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BUILDING ANENGAGEMENT PROGRAM

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LASSIEembodiment of loyalty as atraditional american value

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SEMIOTICS OF LOYALTY

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Loyalty is what we call it whensomeone refuses a momentarilybetter option SETH GODIN

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LOYALTYGETSREWARDED(eventually)

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Text

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1981

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1. TRANSACTGET STATUS GET POINTS PUSHGET POINTS MARKETING TRANSACT

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1999

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THE END OF LOYALTY ASA DOMINANT CULTURALMEME

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-6.89%

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WILL I REALLY BEREWARDED IN THE END?

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(ok fine, late 1998)

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‘A BETTER OPTION’IS NOW A CLICK AWAYIN REALTIME

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Text FFWD TO TODAY >>

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48 $B

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BREAKAGE

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OPEN RATES

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"I know what I like, butmost of the time I am open to trying any brand."

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TextEVERY LOYALTY PROGRAM IS DIFFERENT IN EXACTLY THE SAME WAY...

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Text

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FROM LOYALTY PROGRAM... TRANSACTIONS

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TO...ENGAGEMENT PROGRAM

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ENGAGEMENT!

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ESTABLISHED LOYALTY PROGRAMS ARE MORPHING INTOENGAGEMENT PROGRAMS

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TOPGUEST REACH =260 MILLION MEMBERS

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THE ENABLING TECHNOLOGY

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APIS DELIVER DYNAMIC DATA Loyalty Database / CRM System

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ENGAGEMENT PROGRAMS1. SOCIAL ACTIONS2. SOCIAL DATA3. TRANSACTIONS

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1. ASK PERMISSION:Mechanic:POINTS ~80% of members have given Topguest access to advanced permissions

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2. MONITOR SOCIAL ACTIONS

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FIERO!

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3. RESPOND (RELEVANCE) Mechanics: STATUS ACCESS POWER STUFF

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4. HARNESS SOCIAL DATA TO PERSONALIZE & GAMIFY LOYALTY MARKETING

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TOPGUEST DASHBOARD

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MOST INFLUENTIAL MEMBERS Member no Name Friends1 222203857 Chris Guokas 2,1212 911402055 Larry Lee 2,0123 205073382 Robert Christiansen 2,0044 943142996 Kelvin N Nichols 1,9795 444175807 John H. Wilharm III 1,9606 707853239 Brian Wynn 1,9477 871657493 Jon Crossno 1,9348 913876908 Sandra Marks-Webster 1,9169 864851412 Brandon VanGundy 1,90710 236406296 Mark Tuffy 1,882

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SOCIALACTIONRESPONSE PERSONALR EWARD

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THEFUTURE

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Text

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THANK YOUGeoff LewisCo-Founder & CEOgeoff@topguest.comOffice: 646.415.94021475 Folsom St, San Francisco CA