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Nurturing Relationships Online

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Effective Networking Impacts Your Visibility on the Web, Too. Most lawyers know that referrals are among the best sources of new business. But what about the interplay between referrals, networking, social media and search?

Here are some ways to use the web, specifically social networking and search, to nurture relationships, improve online visibility and attract more clients.

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Veröffentlicht in: Business, Technologie
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Nurturing Relationships Online

  1. 1. Nurturing Relationships Online Effective Networking Impacts Your Visibility on the Web, Too 1 Gyi Tsakalakis (@gyitsakalakis) Helping lawyers put their best foot forward online because that’s where clients are looking for them.
  2. 2. AttorneySync 2 Stop Guessing. Get legal web marketing results. 208 S Jefferson Suite 203 Chicago, IL 60661 (877) 619-5775
  3. 3. Relationships & The Web Most lawyers know that referrals are among the best sources of new business. But what about the interplay between referrals, networking, social media and search? Here are some ways to use the web, specifically social networking and search, to nurture relationships, improve online visibility and attract more clients. 3
  4. 4. Relationships Still Matter 44http://blumenthals.com/blog/2012/12/04/consumer-survey-where-do-clients-find-specialty-lawyers-not-at-facebook/
  5. 5. Giving Dogs a Bad Name 5
  6. 6. Client Development Cycle 6
  7. 7. Verified Online Profiles 7 “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” - Eric Schmidt (Executive Chairman of Google)
  8. 8. Become Client-centric 8
  9. 9. 9 What do “they” see?
  10. 10. Impress your clients. 10
  11. 11. Online Reviews = New Word of Mouth 11
  12. 12. Where to send happy clients. 12http://moz.com/learn/local/citations-by-category#Attorneys
  13. 13. Impress other people. 13
  14. 14. 14 Earn meaningful attention.
  15. 15. Meaningful Attention is also SEO 15 Link from CDC.gov
  16. 16. 16 Motivate action.
  17. 17. Interactions 17 https://sproutsocial.com
  18. 18. Hmmm… 18
  19. 19. Not Impressive. 19
  20. 20. Auser Comment 20
  21. 21. Not meaningful attention. 21
  22. 22. Not meaningful attention. 22
  23. 23. Not building relationships. 23
  24. 24. Relationship? 24
  25. 25. Use your real name. 25
  26. 26. Use your real face. 26
  27. 27. Use your real brain. 27
  28. 28. Find people you know in real life. 28
  29. 29. Listen more than you post. 29
  30. 30. Reply more than you broadcast. 30
  31. 31. Use the little time. 31
  32. 32. Thank You! 32 Gyi Tsakalakis (@gyitsakalakis) gt@attorneysync.com (877) 619-5775 Questions?

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