B Y V L A D A L U K U A N O V A
7 « A » C L A S S
Advertising is a
way a company
encourages people to
buy goods, services, c
ompanies and ideas,
usually performed by
performed through a
variety of media.
Advertisers influence our identity
by making adverts.
Many people agree that they
influence our identity and they
have a huge impact on our life.
They influence our identity by
using things such as techniques,
stereotypes and targeting
Types of advertisingAdvertising happens
in many different
ways. Many products
are advertised on
not all channels
products on city
streets, these may
billboards or may be
part of street
furniture such as a
bus shelter. Buses
and taxis are often
covered in adverts.
Banana Republic’s advert
Adverts in newspaper and inside plane.
inside their planes.
Adverts also appear in
magazines and sports
stadiums have adverts
set around them.
and public events
also takes place on
the internet and TV.
techniques to get
people to notice
there adverts, often
Once they have
managed to make
people notice their
advert, they need to
'sell' the product or
They may try to
make the product
humour to get
the product. Poor
adverts can damage
sales or spoil a
Egyptians used papyrus to make sales messages and wall
posters. Commercial messages and political campaign
displays have been found in the ruins of Pompeii and
ancient Arabia. Lost and found advertising on papyrus was
common in Ancient Greece and Ancient Rome. Wall or rock
painting for commercial advertising is another manifestation
of an ancient advertising form, which is present to this day in
many parts of Asia, Africa, and South America. The tradition
of wall painting can be traced back to Indian rock
art paintings that date back to 4000 BC. History tells us
that Out-of-home advertising and billboards are the oldest
forms of advertising.
Thomas J. Barratt from London has been called "the
father of modern advertising". Working for the Pears
Soap company, Barratt created an effective
advertising campaign for the company products,
which involved the use of targeted slogans, images
and phrases. One of his slogans, "Good morning.
Have you used Pears' soap?" was famous in its day
and well into the 20th century. Under Barratt's
guidance, Pears Soap became the world's first legally
registered brand and is therefore the world's oldest
continuously existing brand.
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