1.
2023 Outlook

2.
The Year of DIY
Less money to spend +
more time and need to
improve your home.
Can't hire a craftsman
anyway…

3.
& continue
triumphal march
● Shein (󰎲) in 2022: €2B,
2023: €3.5B
● No inventory risk
● Dynamic production:
Immediate reaction to trends
50B views for #Shein

4.
Consumption wins,
sustainability loses
Production conditions, CO2
emissions, logistics costs?
When in doubt, price beats
conscience – especially in
times of recession and
inflation

5.
retail is
weakening
They're doing well and will
continue to do so.
But they are no longer the
visionaries with the best UX
and face big innovation
dilemma's.

6.
Pick up instead of
home delivery
● High cost of last-mile
(shortage of workers)
● High availability and
efficiency of local pickup
points.

7.
SMEs catching
up on tech &
knowledge
Seizing the opportunity of
experienced digital
specialists leaving Big Tech

8.
Generative AI is
the new SEO
Disruption potential is
enormous, also for
e-commerce.

9.
Let's compare our trends list!

10.
guido.jansen@spryker.com
guido@m.gui.do
Guido X Jansen
Global Business & Technology Evangelist
linkedin.com/in/gxjansen