Bouw voor de customer journeys van morgen. Om de concurrentie voor te blijven en te winnen in het volgende tijdperk van digital commerce, moeten B2B-bedrijven samenwerken met leveranciers van commerce-technologie die hen helpen zich aan te passen aan de veranderende marktomstandigheden. Onze experts Henk Mensinga en Guido X Jansen bespreken o.a. hoe een Composable Commerce-aanpak B2B-bedrijven helpt hun e-commerce-strategie klaar te stomen voor de toekomst, hoe een B2B marktplaats early movers kan helpen de digitale race te winnen én hoe ze kunnen groeien in het digitale domein.
4. Challenge: We have to anticipate a world that is
changing exponentially FASTER
Number of years it
took for 25% of
the US population
to adopt a new
technology
10 20 30 40 50 years
TELEVISION
TELEPHONE
LIGHT
BULB
COMPUTER
SMARTPHONE
INTERNET
Source: US Census via Wall
Street Journal
8. Sustainability and transparency
will play more important roles as
buying criteria”
The sustainable commerce trend has already begun in B2C,
driven by more sustainable materials, business practices,
shipping, and transparency. This will see a large uptick in B2B,
and IDC expects sustainability/ethics to show up on RFPs.
11. Adapt KPIs to innovation speed
− MARKET SHARE for digital offering
− Customer EXPERIENCE, attractiveness
− SPEED
− Safe vs. Experimental bets
− Attractiveness & Retention of DIGITAL TALENT
16. Incorporate new Business Models into Commerce Strategy
Split Order
Operator & Merchant
Dashboards
Operator
Back Office
Offer & Product
Management
Merchant
Portal
Marketplace
Storefront
many more
17. Complexity, speed and innovation ask for new
PLATFORMS…
Time-to-Market
Flexibility
Highest
Flexibility
Fastest
Time to Market
Packaged Capabilities
Monolith
Microservices
Fast
Slow
Low
High
18. Personalization
By 2025, over 15% of B2B digital commerce interfaces will
provide personalized product and service information/content
based on a buyer’s company size, industry, organizational role,
purchasing history, etc.
Personalized product information”
20. Marketplace is a logical consequence of an ambitious
and sustainable growth strategy
Fully owned inventory +
direct shipping
Mix of dropship/
marketplace inventory
Pure platforms without any
own inventory
Online-Shop Hybrid Platform
Inventory
Risk
Product choice
Customer
Lifetime
Value
21. Trend 2: B2B Marketplace Models are on the rise
FOOD & BEVERAGES
LEARNING & DEVELOPMENT HEALTH CARE & PHARMA
CONSTRUCTION & RAW MATERIALS
SERVICES TRANSPORTATION & PACKAGING
23. The rise of marketplaces in numbers
$2.67
TRILLION
spent globally on the top 100 online marketplaces in 2020
Source: Gartner Inc, digitalcommerce360, Roland Berger
of Global Online Retail Sales are
accounted for by Marketplace Sales
62%
of the enterprise marketplaces launched will
serve B2B transactions by 2023
70%
Gross Merchandise Value Growth of 100
marketplaces, 2019-20
+29%
Asia USA UK France
REGIONAL MATURITY
Marketplace share in the regional e-commerce
market in %
$50B - $100B+
TOP 100
Size of the Top 100 Marketplaces broken down by
GMV in Billion US-$ in 2020
$1M - $40M $40M - $250M $250M - $1B $1B - $10B $10B - $50B
ON THE RISE
Marketplaces are driving the growth of GMV in Billion
US-$ of the worldwide e-commerce market
2014 2017 2018 2021e
Marketplace Wholesale
24. Enterprise Marketplace offers benefits for all parties
MARKET-
PLACE
Operator
Operator
+ products & services w/o
inventory increase
+ additional revenue streams
+ harmonization of channels
Customer
Customers
+ transparency
+ products & offers
+ curated offers
Merchant
+ access to new customers
+ operate in standardized
environment
+ Partial outsourcing value chain
+ self-service selling
Merchant
25. The only feature that mattered was
that everyone was there.
Whoever gets the network effect
first, wins.
James Currier
NFX Guild
28. Sourceability: disrupting the electronic component supply chain
Sourceability by the numbers
1B+
Products
$400M
Revenue 2021
$8K
Average Order
4K
Marketplace Merchants
50+
New Merchant
Application per Week
34. Raffle
Join our Raffle for a chance to win an Apple Watch Series 7
Here is what you need to do:
- Visit our booth
- Scan the QR code
- Fill in and submit your contact details
- Confirm your e-mail address
And that’s it!
We will draw and and contact the winner
at the end of the day.