Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Building your optimization technology stack

25 Aufrufe

Veröffentlicht am

When starting out with a program around optimizing the conversion rate (CRO) or - a bit broader - the customer experience (CXO), you will inevitability run into some challenges around the technology stack you’ll be using.

Let’s talk about that.

Veröffentlicht in: Daten & Analysen
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

Building your optimization technology stack

  1. 1. Building your optimization technology stack Guido Jansen
  2. 2. AGENDA • Goals • Budget • Where to spend first • Common mistakes • Measuring success • Tech that fits your level, budget and pace • Growth & scaling
  3. 3. Define your goals and how you want to reach them • 80% People / Process, 20% Platform • Define your goals and tactics
  4. 4. Getting the budget Create a clear business plan ● What does the technology do? ● How will it be used? ● Who will use it? ● How frequently will it be used?
  5. 5. Getting the budget Connect to other teams / departments CRO Design Product development UX IT Marketing Customer Service
  6. 6. Where to start spending ● Don’t rush into fixing things ● Figuring out what the real problems are ● Re-consider spending balance (people/process vs platform)
  7. 7. Common mistakes • Buying into the Hype • Executives making tool decisions • No time carved out for the tool • Buying tools multiple times
  8. 8. How to measure success • Can be tricky (ironically) • Keep a close record of your work • Does the vendor want you as a case study?
  9. 9. Technology that fits you • Maturity level • Budget • Pace
  10. 10. Embedding growth • How fast can you go?

×