The document discusses how social media can help professionals maintain their network, competence, and recognition. It provides tips for using social media to stay attractive and employable, such as maintaining relationships, finding new connections, joining online conversations, and curating content. Additionally, it recommends designing a social media strategy focused on goals, audience, and topics, then building connections, sharing content regularly, and measuring performance.

1. Why you Can Win with Social Media
Greger Wikstrand, Managing Consultant

2. 2Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
 Managing Consultant
 Enterprise Architect
 Focus on E-health, Agile & MTO Problems
 Social Media User since late 80-ies
 Expert Connect Member
 Core Europe Expert
Greger Wikstrand
Follow me: @GregerWikstrand
Capgemini Expert
Image credit: the author
What?! A sheep
in a business
PPT?

3. 3Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
 How can I maintain &
expand my professional
network?
Problem: Stay Attractive & Remain Employable
Social Media can Help You Win!
Network
 How can I maintain &
improve my professional
competence?
Competence
 How will I be recognized
for my contribution by my
peers?
Recognition
Image credit: Wikimedia Commons

4. 4Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
 Maintain Relationships
 Find new Connections
Solution: Use Social Media to Stay Attractive & Employable
Help Your Company Help You
Network
 Join the Conversation
 Test your Views
 Curate Content
Competence
 They won’t know unless
you tell them
Recognition
Image credit: Wikimedia Commons

5. 5Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Sharing Pictures of Your Lunch isn’t New
Image source: http://www.arkiv.certec.lth.se/dok/teknikoch/4_isaac.html
Project Isaac ca 1994

6. 6Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
What Happens if you Don’t Do Social Media?
Sharing this earned me 30 likes and growing on LinkedIN
https://www.linkedin.com/nhome/updates?topic=5864840400878243840
Image credit: unknown

7. 7Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
1 hour/day?
1 hour/week?
How much Time are you Ready to Invest?
A minimum investment is required for Success
Perhaps you can spend less time on Facebook or Instagram?

8. 8Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Where to Spend your Precious Time?
Spend your time where it has the most Impact!

9. 9Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Design Build Run
3+1 Steps To Success
Measure
”You will be Assimilated!”

10. 10Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
What are your
goals?
Who is in your
target audience?
What is your
ambition level?
Which are your
1-3 focus topics?
Design Your Strategy
Design
Staying focused will help you succeed!

11. 11Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Update Your Profiles
Build
Write a good
summary
Ask for
References
Link to
Content you
Created
Get an All-
Star Rating
Customers use this (and your CV) to decide on your assignment!
Who’s viewed
your profile?
These people
could be your
connections
Image credit: the author

12. 12Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Update Your Profiles
Build
Use an
attractive
background
Use a
professional
photo
Your profile and your recent tweets decide if you get followers!
The text
should be
inviting
White text +
light
background 
Image credit: the author

13. 13Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Build Your Connections
Build
Make sure you’re Linked with All Your Professional Connections
Use ”+” to
invite a
connection
Outlook Social Connector
Image credit: Microsoft Office Blog

14. 14Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Build Your Connections
Build
Use JustUnfollow.com to copy followers and keyword follow!
Potential high
quality
follower
Copy followers
& keyword
follow
1 • Target users
2 • Follow them
3
• They check
you out
4
• They follow
you back
Julian is a
thought leader in
#agile
Image credit: the author

15. 15Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Share Content
Run
Find or create content, share in a meaningful way!
Share
meaningful
content
Stay 80%
on topic
Always,
always
positive!
Use pictures Be brief
Share 1/day
on LinkedIN
Share 3/day
– 3/hour on
Twitter
Engage
other users
Always
respond &
be polite
Image credit: the author and BufferApp

16. 16Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Measure your Performance
DesignMeasure
Which topics
work for you?
Are you
reaching your
targets?
Are you on
track?
Use data to improve your performance!
Image credit: the author

17. 17Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Measure your Performance
DesignMeasure
Use data to improve your performance!
Klout matters!
Image credit: the author & Capgemini

18. 18Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Design & Build
JustUnfollow
Outlook Social Connector
Run
Hootsuite
Klout
BufferApp
Keyword Research
Feedly
FourSquare
ContentLoop
Measure
Klout
Hootsuite
Twittercounter
JustUnfollow
TweepsMap
Use Tools To Help
Using tools will save time and precipitate success!
These are some of the
tools I use or have tried
or have heard of.
Including them here is
not an endorsement but
an example.

19. 19Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Insert Your Success Story Here! 
Success Story

20. 20Copyright © Capgemini 2014. All Rights Reserved
Why you can win with Social Media | 2014-05-13
Contact Information
Greger Wikstrand
E-health Architect
greger.wikstrand@capgemini.com
Capgemini
Follow me: @GregerWikstrand
Thanks for your Attention!
Image credit: Capgemini

21. The information contained in this presentation is proprietary.
© 2014 Capgemini. All rights reserved.
www.capgemini.com
About Capgemini
With more than 130,000 people in 40 countries, Capgemini
is one of the world’s foremost providers of consulting,
technology and outsourcing services. The Group reported
2013 global revenues of EUR 10.1 billion.
Together with its clients, Capgemini creates and delivers
business and technology solutions that fit their needs and
drive the results they want.
A deeply multicultural organization, Capgemini has
developed its own way of working, the Collaborative
Business ExperienceTM, and draws on Rightshore®, its
worldwide delivery model.
Rightshore® is a trademark belonging to Capgemini