gWave Consulting Social Media Workshop Presentation

Social Media Marketing
Workshop

1
Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.

Agenda

• Introduction
• Creating Your Online Profile
• Facebook Marketing
• Promoting Products & Services on
Twitter
• LinkedIn for Marketers
• Online Reputation Management
• Blogging

2

What is Social Media Marketing?
Engagement with online communities to generate exposure, opportunity
and sales. The number-one advantage is generating exposure for the
business, followed by increasing traffic and building new business
partnerships.

Social media is peer-to-peer conversations:
• Blogging Platforms
• Video sharing
• Podcasting
• Commenting systems
• Discussion groups
• Microblogging
• Content syndication
• Social networks
• Sharing features

• how video - http://www.youtube.com/watch?v=NhPgUcjGQAw
S

3

Recognize any of these sites?

4

Social Media - A Statistical Overview

• 0,000,000 – videos on YouTube
7 • 33,000,000 – number of blogs indexed by
1 • 75,000,000 – number of people around
2
• 00,000,000 – videos viewed per day
1 Technorati since 2002 the world using Facebook
• 12,486,327 – number of views for most
1 • 46,000,000 – number of people globally who
3 • 4,500,000 – monthly unique visitors
5
viewed video on YouTube read blogs • .8% - average monthly growth rate of
3
• 3 hours – amount of video uploaded each
1 • 00,000 – average number of blog posts in a
9 monthly unique visitors over the past year
minute 24 hour period • ,600,000,000 – number of minutes global
2
• 6.57 – average age of video up-loader
2 • 7% - percentage of active Internet users who
7 users in aggregate spend on Facebook
read blogs daily

• ,111,991,000 – number of Tweets to date
1 • 36,000,000 – number of visitors attracted
2 • 6,000,000 – number of members in
7
• ,100,000 – number of US people reached on
4 annually in 2008 MySpace US
Twitter each month • 3,000,000 unique monthly visitors
3 • .8% - monthly growth rate in US
0
• 5% - month over month growth rate for Twitter
5 • 6% - Digg’s front page controlled by top 100
5 • 66 minutes – avearge number of minutes
2
• 3% - percentage of Twitter users that are male
6 users a user in US spends on MySpace each
• 6,925 – number of diggs for the most popular
3 month
story in the last year • ,000,000,000 – number of images loaded
1
onto the MySpace site

14

Social Media On Your Site

User Enhanced User Generated Social
Content Content Networking
Forming connections
Rating, recommending, Blogging, uploading
with
annotating content photos, videos, etc.
other users

90% of companies feel online customer engagement
“important” or “essential”.

78% of Marketers are targeting Social Media, Social
Networking and Web 2.0 companies

72% of consumers use social media to research a company's
reputation for customer care before making a purchase.

63% of consumers indicate they are more likely to purchase from
a site if it has product ratings and reviews.


Your Online Profile

• Where do you start?
• Personal vs. Business
• Where do you draw the line?
• Transparency

• ideo http://www.youtube.com/watch?
V
v=6a_KF7TYKVc&feature=fvsr

7

Where do you start?

Getting started

• Identify clear objectives

• Find the right web professionals

• Keep projects small, simple and bite size

• Get hands-on and learn how to use social media

• Experiment and fail fast

• Leverage the web in accelerating learning's

8

Where do you start?

Listen, get involved, communicate & participate.

• Increase customer base.
• Generate leads.
• Drive sales.
• Build awareness.
• Make money from your content.
• Establish thought leadership.
• Educate customers.
• Customer-source part of your product development.
• Reach new channels of customers.
• Improve internal communication.

9

Facebook

• Personal page, authentic, transparency
• 43% Male 57% Female
• 35 – 44 year olds = 20% / 45 – 54 year olds = 24 %
• Group vs Fan Page
• Share, post, announce in groups, email, social ads
• Example: Adventure Travel Group / Oprah

10

Twitter

• Basics, choosing handle, bio, @replies, DM
• Tweetdeck, Twellow, Co Tweet
• Give more than thou receive
• Be undeniably genuine
• Thank (nearly) every @replies
• Example: Halloween
• ideo - http://www.youtube.com/watch?v=ddO9idmax0o
V

11

LinkedIn

• Profile, 100% complete
• Recommendations
• Get involved, Q & A
• Post expertise, questions, events
• Video http://www.youtube.com/watch?v=2pXWrHN0elg

12

Blogging

• There are over 100MM blogs in the world
• Blogs have become a natural source for information and creating 1-to-1
relationships
• Great tool for storytelling and sharing
• Commenting, linkbacks, RSS and SEO
• Microblogging has emerged as one of the most popular ways of sharing
what’s going on
• Twitter has over 50MM users world wide

13

Social Media – Social Bookmarking

Social bookmarking is a method for Internet
users to store, organize, search, and manage
bookmarks of web pages on the Internet with
the help of metadata.

• In a social bookmarking system, users
save links to web pages that they want to
remember and/or share.

• These bookmarks are usually public, and
can be saved privately, shared only with
specified people or groups, shared only
inside certain networks, or another
combination of public and private domains.

14

Social Media – Twitter & Facebook

Show video -
http://
www.youtube.com
/watch?
v=jGbLWQYJ6iM
&feature=fvst
15

Social Media – Campaign Samples

• Video optimization
• Social networking management

• Increased web traffic equates to:
• Reaching a broader audience
• Building a larger community to market to
• Ultimately increased event attendance
19

Social Media – Campaign Samples

• Online Brand Management
• Social networking set-up, training, measuring

• Deployed client’s brand via Twitter
• Built up followers based on demographics
• Communicated to followers
• Generated raving fans  equated to new order generation
20

Boosting Conversion Rates

• Percentage of
unique visitors
who take a
desired action

• Boosting sales
through small
incremental
changes

18

Conversion Optimization – The Funnel

Marketing Sherpa, Inc.
19

Metrics & Tracking

• Testing and tracking ad performance

• Analyzing traffic patterns and click-through
rates

• Conversion rates

• Cost per sale

• ROI

FREE
http://www.google.com/analytics/

20

BONUS SLIDE

BONUS SLIDE: How to win during a down market?

• 2009 10% of all US ad dollars will go online

• Internet is 20% of overall media consumption in the US

• US advertisers invest only 7.5% of their budget online

Tremendous potential for marketplace growth

21

gWave Consulting Social Media Workshop Presentation

Recommended

Recommended

More Related Content

What's hot

What's hot (15)

Viewers also liked

Viewers also liked (9)

Similar to gWave Consulting Social Media Workshop Presentation

Similar to gWave Consulting Social Media Workshop Presentation (20)

Recently uploaded

Recently uploaded (20)

gWave Consulting Social Media Workshop Presentation