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gWave Consulting Internet Marketing Presentation: Cornerstone Wealth Mgt Presentation

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gWave Consulting
gWave Consulting

May 14th, 2008 Cornerstone Wealth Management lunch presentation

BusinessTechnology
1 of 28
Internet Marketing Best Practices for Driving Targeted Web Visitors & Growing Your Business With Melani Gordon CEO/Founder Leah Swearingen, APR Swearingen Communications
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object]
Who is gWave? ,[object Object],[object Object],[object Object],[object Object]
Who is gWave? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Internet Marketing? ,[object Object],[object Object]
What is Internet Marketing? ,[object Object],[object Object],[object Object]
Your Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Jupiter Research, Forrester Research
Your Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Opportunity Cost per lead across direct marketing methods (Piper Jaffray & Co.)
Out Market Your Competition ,[object Object],[object Object],[object Object],[object Object]
Your Website ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization (SEO)
Search Engine Marketing
Search Engine Optimization (SEO) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pay Per Click (PPC) Advertising ,[object Object],[object Object],[object Object]
PPC
E-Mail Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
E-Mail Marketing Return Path recently released their Third Annual Email Consumer Survey ( http://www.returnpath.biz/pdf/holidaySurvey06.pdf ). It was conducted in late December 2006 with 2,413 respondents, ages 18-54, in the U.S. and Canada. It found that these factors influenced consumers to open and read e-mail.
E-Mail Marketing Email Evaluation Scorecard - http://www.responsys.com/utility/request_bestworst.asp?intent=score02 ,[object Object],[object Object],[object Object],[object Object],[object Object],6. How much content is above the fold? 7. Are there quick ways to read the email? 8. Does the email message meet the expectations set by its subject line or original registration? 9. Can the recipient easily control their email subscription? 10. Is the process for submitting personal data transparent to the end user?
[object Object],[object Object],[object Object],[object Object]
E-Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Five Internet Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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gWave Consulting Internet Marketing Presentation: Cornerstone Wealth Mgt Presentation

  • 1. Internet Marketing Best Practices for Driving Targeted Web Visitors & Growing Your Business With Melani Gordon CEO/Founder Leah Swearingen, APR Swearingen Communications
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  • 12. Your Opportunity Cost per lead across direct marketing methods (Piper Jaffray & Co.)
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  • 17. Search Engine Optimization (SEO)
  • 18. Search Engine Marketing
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  • 21. PPC
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  • 23. E-Mail Marketing Return Path recently released their Third Annual Email Consumer Survey ( http://www.returnpath.biz/pdf/holidaySurvey06.pdf ). It was conducted in late December 2006 with 2,413 respondents, ages 18-54, in the U.S. and Canada. It found that these factors influenced consumers to open and read e-mail.
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Editor's Notes

  1. Leah intro: I’d being doing you disservice w/out, state of the union, law firm example Feel free to take notes. However if you provide me with your business card I will personally email you today'