Introduction of the Enterprise Social Media Maturity Model.

1. http://www.flickr.com/photos/abry84/3508843796/ how social media is growing up in the organization … (and we can learn from it)

2. just to make sure, we’re on the same page on social media … Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later

3. Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later

6. well, we could start by using a maturity model …

7. maturity model you say?

9. basically, there are 3 stages of enterprise * social media maturity …. * enterprise: within the organization (firewall) Image: Supertramp

10. Initiated buy the end-user, local initiatives, fulfilling personal interests. Separate initiatives. Focus on informal communication and accessibility of information. pioneering

11. Successes of the pioneering stage leads to wider acceptance and increased demand. Need for more structure and re-use of best-practices. Initiatives will be based on a high-level business case. facilitating Source: http://www.flickr.com/photos/17659160@N03/1923093971

12. Enterprise 2.0 part of the culture and DNA of the organisation and operations. Focus on knowledge sharing, innovation and collaboration. strategic Image: Flickr - Maria Bozina

13. there are 4 key criteria to assess which initiatives to support in each stage …

14. http://www.flickr.com/photos/drfreezo/2748276763/ for the end-user (not the organization) value

15. http://www.flickr.com/photos/donsolo/2961256604/ on the organization to enable social media in the organization impact

16. http://www.flickr.com/photos/fredoichi/3530068909/ how the initiatives contribute to innovativeness of the organization innovation

17. http://www.flickr.com/photos/gaetanlee/1947414336/ in terms of resources, budget, technologies. investment

18. and 4 dimensions critical to enterprise social media maturity ….

19. Social media focus Content management Culture employee

20. Vision & strategy Leadership & commitment Governance & alignment business

21. Community management Policies & procedures Metrics & measurement organization

22. Tools Architecture Platform technology

23. combined, this leads to the Enterprise Social Media Maturity Model!

25. More information? please contact: Gijsbert van der Sleen m +31 6 51 366 308 e: gijsbert.vandersleen@maxx-online.nl MAXX// online improving digital marketing performance i: www.maxx-online.nl //