This document discusses the opportunity for retail pharmacies to become the "digital patient home" by integrating healthcare services and data. It notes that technology will continue to enable more predictive, preventative and personalized care delivered across integrated physician offices, virtual venues and pharmacies close to patients. However, challenges include engaging consumers, addressing health literacy issues, aligning payment incentives, and overcoming resistance from some medical organizations. With the right strategies around data, personalization, chronic disease management and patient-centered teams, pharmacies can successfully transform to support population health goals.