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Mapping Opportunities For
Games Developers In Mobile VR
The $20Bn Opportunity
This Presentation
• What is Mobile VR
• The Mobile VR opportunity
– Business
– Creative
• Provide tools to track market changes and help with
decision making
Guy Bendov - Side-kick Games
• The go-to team for media & tech companies for cutting
edge games since 2010
• Offices in Irvine, CA, USA and Tel Aviv, Israel
• Expanded to the US to focus on mobile VR publishing
• Published Romans from Mars on Gear VR and Age of
Diamonds on Google Cardboard
What is Mobile VR
• Untethered VR experience in which the technology is
based (mostly) on a smart phone inserted to a VR
headset.
• A.K.A. lite VR, mass market VR.
Mobile VR potential for ccsf15
Mobile VR potential for ccsf15
Mobile VR potential for ccsf15
Mobile VR Promises Accessibility
• Low price
• “Big screen” experiences based on an existing small
screen device
• New unparalleled viewing experience for the mass…
• …with Past success
Opportunity in Numbers
• Revenue for VR market will reach $21.8 billion worldwide by 2020
• Content sales will represent more than one-third of total VR revenue by
2017, and will grow to nearly two-thirds of all VR revenue by 2020
– Tractica
• $30 billion revenue from VR by 2020
– Digi Capital
A New Mass Market Frontier
“Each successive generation of technology
has yielded different kinds of experience,
and the games have fundamentally
changed.…..
….VR is a reason to care, and it's going to
yield this staggering orgasm of the new. ”
John Riccitiello, CEO of Unity3D, former CEO of EA
The Game That
Defines the
Platform
Eco System
Headsets+
Accessories
Phones Tools Publishers Services Funding
Samsung,
Google &
partners,
Merge ,
Mattel,
FOVE, Zeiss,
Homido,
Leapmotion,
Sixense,
Chinese
ALL phone
makers
Samsung
OnePlus
..all if them
Game
Engines
(Unity),
Cameras,
Animation
tools , OS
(OSVR)
Media
companies,
Education,
Governments
, Travel,
Major
Consumer
products,
New
developers
Stores /
promotion ,
Tech services
(Advertising,
Analytics) ,
Press and
research
VC ~,
Incubators
(River) ,
Strategic /
corp
investors
(HTC, Oculus)
Challenges and Risks
• Putting the headset on people heads
• Not a sharable experience
• Not a social experience
• Frictions in usage (getting the phone in and out of the
headset)
• Applications introduction velocity
• Controls
• VR sickness
• Social acceptance
Timing
New Horizons
• First person “being there” sensation
• Triggers emotions
• Escapism / disconnect from
• New perspectives in the scene
• Accompanying smart phone’s growth
A New Handheld Console ?
© Nintendo, Atlus,
• Leading categories / genres
• Bring forward the uniqueness
• The most dedicated audience
Research / References / Read
• Digi Capital
http://www.digi-capital.com/reports/#augmented-virtual-reality
• KZero
http://www.kzero.co.uk/blog/consumer-virtual-reality-market-worth-13bn-
2018/?gclid=CNWtiKrSur4CFYXItAodu2sAow
• Superdata
https://www.superdataresearch.com/blog/global-games-market-2015/
• Newzoo
http://www.newzoo.com/reports/
• Roadtovr
http://www.roadtovr.com/
• Uploadvr
http://uploadvr.com/
Thank you
Guy Bendov
VRGuy at Sidekick.co.il
www.sidekick.co.il

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Mobile VR potential for ccsf15

  • 1. Mapping Opportunities For Games Developers In Mobile VR The $20Bn Opportunity
  • 2. This Presentation • What is Mobile VR • The Mobile VR opportunity – Business – Creative • Provide tools to track market changes and help with decision making
  • 3. Guy Bendov - Side-kick Games • The go-to team for media & tech companies for cutting edge games since 2010 • Offices in Irvine, CA, USA and Tel Aviv, Israel • Expanded to the US to focus on mobile VR publishing • Published Romans from Mars on Gear VR and Age of Diamonds on Google Cardboard
  • 4. What is Mobile VR • Untethered VR experience in which the technology is based (mostly) on a smart phone inserted to a VR headset. • A.K.A. lite VR, mass market VR.
  • 8. Mobile VR Promises Accessibility • Low price • “Big screen” experiences based on an existing small screen device • New unparalleled viewing experience for the mass… • …with Past success
  • 9. Opportunity in Numbers • Revenue for VR market will reach $21.8 billion worldwide by 2020 • Content sales will represent more than one-third of total VR revenue by 2017, and will grow to nearly two-thirds of all VR revenue by 2020 – Tractica • $30 billion revenue from VR by 2020 – Digi Capital
  • 10. A New Mass Market Frontier “Each successive generation of technology has yielded different kinds of experience, and the games have fundamentally changed.….. ….VR is a reason to care, and it's going to yield this staggering orgasm of the new. ” John Riccitiello, CEO of Unity3D, former CEO of EA
  • 11. The Game That Defines the Platform
  • 12. Eco System Headsets+ Accessories Phones Tools Publishers Services Funding Samsung, Google & partners, Merge , Mattel, FOVE, Zeiss, Homido, Leapmotion, Sixense, Chinese ALL phone makers Samsung OnePlus ..all if them Game Engines (Unity), Cameras, Animation tools , OS (OSVR) Media companies, Education, Governments , Travel, Major Consumer products, New developers Stores / promotion , Tech services (Advertising, Analytics) , Press and research VC ~, Incubators (River) , Strategic / corp investors (HTC, Oculus)
  • 13. Challenges and Risks • Putting the headset on people heads • Not a sharable experience • Not a social experience • Frictions in usage (getting the phone in and out of the headset) • Applications introduction velocity • Controls • VR sickness • Social acceptance
  • 15. New Horizons • First person “being there” sensation • Triggers emotions • Escapism / disconnect from • New perspectives in the scene • Accompanying smart phone’s growth
  • 16. A New Handheld Console ? © Nintendo, Atlus, • Leading categories / genres • Bring forward the uniqueness • The most dedicated audience
  • 17. Research / References / Read • Digi Capital http://www.digi-capital.com/reports/#augmented-virtual-reality • KZero http://www.kzero.co.uk/blog/consumer-virtual-reality-market-worth-13bn- 2018/?gclid=CNWtiKrSur4CFYXItAodu2sAow • Superdata https://www.superdataresearch.com/blog/global-games-market-2015/ • Newzoo http://www.newzoo.com/reports/ • Roadtovr http://www.roadtovr.com/ • Uploadvr http://uploadvr.com/
  • 18. Thank you Guy Bendov VRGuy at Sidekick.co.il www.sidekick.co.il