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Maximizing the potential of millennials in a
competitive digital era
Gustavo Acosta
Global Practice Manager Director at Softtek
Twitter: @GJAL72
Industrial Revolutions
I II III
1800
Hydropower and
fossil
Steam Machine (1803)
1890 – 1910
Electric energy
Mass Production
Electricity (1891)
1960 – 1970
Telecommunications
Programmable Logic
Programmable Logic (1969)
The Gap
1956
5 MB
1,000 Kg
$3,200 / Month
2017
16 GB
2.3 x 0.8 x0.4 pulgadas
$12.33
OR
1 TB
$ 95.66
The Gap
$3500
Vs
$500
ROBOTS
3D
CLOUD
AR
IOT
BIG DATA
We didn’t think digital,
because we weren’t born
that way, we had to learn"
karenann terrell, CIO Wal-Mart Stores
Most people worry robots will replace human jobs, just not
their own
Did not exist in 2006
Time to reach 100 Million customers
75years
4years
2years
1year
1month
Digitize or Die
Digitize the entertainment
12
130 millones
users
45 millones
users
People
BusinessThings
PHYSICAL DIGITAL
PHYGITAL
Source : Gartner
Innovation Space
Business Space
(viability)
Technology
Space
(feasebility)
Human
Space
(desinability)
Emotional Innovation Process Innovation
Functional Innovation
Experience
Innovation Space
WORKFORCE
IN 2025 3% 22% 75% New
apprenticeships
ATTITUDE
Organizational
Careers
Loyal to
Profession
Digital
Entrepreneurs
Multitaskers
SIGNATURE
PRODUCT
Television
Personal
Computer
Tablet/
Smartphone
3D Printing
COMMUNICATION Telephone E-mail Social Media
Hand-held
devices
ASPIRATION
Job
Security
Work-life
Balance
Freedom and
flexibility
Stability
Generations
WHY
MILLENNIALS?
SOCI
AL
MEDI
A
PROFITS MOVING THROUGH DIGITAL
NATIVES
Lean &
software-intensive
Capital-intensive
Digital
Natives
Traditional
Profit transfer
SHARE OF PROFITS*
1999 2015
17%
69%
31%
83%
Digital natives outperform
traditional companies in
fulfilling the digital promise to
customers and employees
INFLUEN
CE
In2025theywillbe75%
oftheworkforceworldwide
15%
arealready
leadingacompany
41%Have made a purchase
from their mobile
58
%Of the online consumers,
are millennials
50%Use their
smartphones
to inform their
opinions while
shopping
Every year they spend
600 billions
In 2020, will be
1.4 trillions
By 2018
Millennials will have more
purchasing power than the “Baby
Boomers”
WHAT A MILLENNIAL IS LOOKING FOR?
Flexibility
Organizational Purpose
Professional Development
Work Environment
They want to be formed in:
Technology
Leadership
Conflict
Management
Creativity
Innovation
10 MOST DEMANDED ABILITIES
Today In 2020
1 Resolution of complex problems Resolution of complex problems
2 Coordination with co-workers Critical thinking
3 Personnel management Creativity
4 Critical thinking Personnel management
5 Negotiation Coordination with co-workers
6 Quality control Emotional Intelligence
7 Service oriented Decision making and judgement
8 Decision making and judgement Service oriented
9 Active listening Negotiation
10 Creativity Cognitive flexibility
CFO asks CEO: “What
happens if we invest in
developing people and then
they leave us?”
CEO: “What happens if we
don’t, and they stay?”
TALK
Source: The McKinsey Engagement by Paul N. Friga
MULTI FUNCTIONAL TEAMS
The TEAM FOCUS “Rules of Engagement”
28 Source: The McKinsey Engagement by Paul N. Friga (2008)
Talk
• Communicate
constantly
• Listen
attentively
• Separate issues
from people
Evaluate
• Discuss group
dynamics
• Set expectations
and monitor
results
• Develop and
reevaluate a
personal plan
Assist
• Leverage
expertise
• Keep teammates
accountable
• Provide timely
feedback
Motivate
• Identify unique
motivators
• Positively
reinforce
teammates
• Celebrate
achievements
Frame
• Identify the key
question
• Develop the
issue tree
• Formulate
hypotheses
Organize
• Develop a high-
level process
map
• Create a content
map to test
hypotheses
• Design the story
line
Collect
• Design “ghost
charts” to
exhibit
necessary data
• Conduct
meaningful
interviews
• Gather relevant
secondary data
Understand
• Identify the “so
what(s)”
• Think through
the implications
for all
constituents
• Document the
key insight on all
charts
Synthesize
• Obtain input and
ensure buy-in
from client
• Offer specific
recommendatio
ns for
improvement
• Tell a good story
FOCUSTEAM
TEAM: Interpersonal Interaction
29 Source: The McKinsey Engagement by Paul N. Friga
Talk Evaluate
Assist Motivate
Evaluate team and
individual
performance
Motivate each
person
appropriately
Talk to each other
strategically
Assist team
members on a
regular basis
OUR SECRET FORMULA
INNOVATION
TEAM
GENERATI
ON X
LEADER
SPECIALISTS
MILLENNIA
LS
X -
MILLENNIAL
90%
MILLENNIAL
S
LEADER
GENERATIO
N X
PERFOR
MANCE
MGT Source: The McKinsey Engagement by Paul N. Friga
Thank You
/gustavoacosta
gustavo.acosta@softtek.com
@GJAL72

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Maximizing the potential of millennials in a competitive digital era

  • 1. Maximizing the potential of millennials in a competitive digital era Gustavo Acosta Global Practice Manager Director at Softtek Twitter: @GJAL72
  • 2.
  • 3. Industrial Revolutions I II III 1800 Hydropower and fossil Steam Machine (1803) 1890 – 1910 Electric energy Mass Production Electricity (1891) 1960 – 1970 Telecommunications Programmable Logic Programmable Logic (1969)
  • 4. The Gap 1956 5 MB 1,000 Kg $3,200 / Month 2017 16 GB 2.3 x 0.8 x0.4 pulgadas $12.33 OR 1 TB $ 95.66
  • 7. We didn’t think digital, because we weren’t born that way, we had to learn" karenann terrell, CIO Wal-Mart Stores
  • 8. Most people worry robots will replace human jobs, just not their own
  • 9. Did not exist in 2006
  • 10. Time to reach 100 Million customers 75years 4years 2years 1year 1month
  • 12. Digitize the entertainment 12 130 millones users 45 millones users
  • 13.
  • 15. Innovation Space Business Space (viability) Technology Space (feasebility) Human Space (desinability) Emotional Innovation Process Innovation Functional Innovation Experience Innovation Space
  • 16. WORKFORCE IN 2025 3% 22% 75% New apprenticeships ATTITUDE Organizational Careers Loyal to Profession Digital Entrepreneurs Multitaskers SIGNATURE PRODUCT Television Personal Computer Tablet/ Smartphone 3D Printing COMMUNICATION Telephone E-mail Social Media Hand-held devices ASPIRATION Job Security Work-life Balance Freedom and flexibility Stability Generations
  • 18.
  • 20. PROFITS MOVING THROUGH DIGITAL NATIVES Lean & software-intensive Capital-intensive Digital Natives Traditional Profit transfer SHARE OF PROFITS* 1999 2015 17% 69% 31% 83% Digital natives outperform traditional companies in fulfilling the digital promise to customers and employees
  • 21.
  • 22. INFLUEN CE In2025theywillbe75% oftheworkforceworldwide 15% arealready leadingacompany 41%Have made a purchase from their mobile 58 %Of the online consumers, are millennials 50%Use their smartphones to inform their opinions while shopping Every year they spend 600 billions In 2020, will be 1.4 trillions By 2018 Millennials will have more purchasing power than the “Baby Boomers”
  • 23. WHAT A MILLENNIAL IS LOOKING FOR? Flexibility Organizational Purpose Professional Development Work Environment They want to be formed in: Technology Leadership Conflict Management Creativity Innovation
  • 24. 10 MOST DEMANDED ABILITIES Today In 2020 1 Resolution of complex problems Resolution of complex problems 2 Coordination with co-workers Critical thinking 3 Personnel management Creativity 4 Critical thinking Personnel management 5 Negotiation Coordination with co-workers 6 Quality control Emotional Intelligence 7 Service oriented Decision making and judgement 8 Decision making and judgement Service oriented 9 Active listening Negotiation 10 Creativity Cognitive flexibility
  • 25. CFO asks CEO: “What happens if we invest in developing people and then they leave us?” CEO: “What happens if we don’t, and they stay?”
  • 26. TALK Source: The McKinsey Engagement by Paul N. Friga
  • 28. The TEAM FOCUS “Rules of Engagement” 28 Source: The McKinsey Engagement by Paul N. Friga (2008) Talk • Communicate constantly • Listen attentively • Separate issues from people Evaluate • Discuss group dynamics • Set expectations and monitor results • Develop and reevaluate a personal plan Assist • Leverage expertise • Keep teammates accountable • Provide timely feedback Motivate • Identify unique motivators • Positively reinforce teammates • Celebrate achievements Frame • Identify the key question • Develop the issue tree • Formulate hypotheses Organize • Develop a high- level process map • Create a content map to test hypotheses • Design the story line Collect • Design “ghost charts” to exhibit necessary data • Conduct meaningful interviews • Gather relevant secondary data Understand • Identify the “so what(s)” • Think through the implications for all constituents • Document the key insight on all charts Synthesize • Obtain input and ensure buy-in from client • Offer specific recommendatio ns for improvement • Tell a good story FOCUSTEAM
  • 29. TEAM: Interpersonal Interaction 29 Source: The McKinsey Engagement by Paul N. Friga Talk Evaluate Assist Motivate Evaluate team and individual performance Motivate each person appropriately Talk to each other strategically Assist team members on a regular basis
  • 30. OUR SECRET FORMULA INNOVATION TEAM GENERATI ON X LEADER SPECIALISTS MILLENNIA LS X - MILLENNIAL 90% MILLENNIAL S LEADER GENERATIO N X
  • 31. PERFOR MANCE MGT Source: The McKinsey Engagement by Paul N. Friga