A quick look at the background to Facebook, how it works and how to get your posts seen by more people

1. fundamentals
4th Level Digital Media
Digital | Media | Marketing
February 2015

2. 4TH LEVEL DIGITAL MEDIA
DIGITAL | MEDIA | MARKETING
Started in September 2014, we are dedicated
to helping businesses and brands getting found
on the web
Currently providing digital solutions for
companies in the form of articles, blog posts,
social media account management and
podcasts

3. AGENDA
1. What is Facebook?
2. How does it work?
3. Doing Facebook
Getting the most out of Facebook

4. WHAT IS FACEBOOK?

5. The Social Network

6. FACEBOOK
GLOBAL STATS
• Facebook is the largest social media network
• Approx 1.5 billion active users
• Time spent per month per person: 15.5 hours
16 mins every online hour is on Facebook.
• Average user has 90 friends.
• 47% female, 53% male split
Source:- Digital Marketing Institute Jan 2014

7. FACEBOOK
IRISH STATS
• 2 million active users
• 1 million mobile active users
• 53% of Irish active users are between 18-34
• 70% of active Facebook users return daily.
• Higher number of friends on average than rest
of world.
• Average user has 130 friends.
Source:- Digital Marketing Institute Jan 2014

8. HOW DOES FACEBOOK WORK?

9. Based on what you post
and what people do with your posts
Facebook will suggest new Friends for you
If you post and your Friend
interacts, your Friends’
Friends will see the post
You make Friends
You Join
Facebook

10. FACEBOOK WANTS YOU TO BE
POPULAR… BUT!

11. You have 100 Friends
If you post something…
Approx 10% or
10 Friends will see it
If your Friends
interact approx
10% of their
friends will see it

12. ENTER BRANDS

13. FACEBOOK
REACH AND THE ALGORITHM
• 10 years ago MySpace and Bebo ruled social media
• 8 years ago Facebook was opened up to the public
• 5 years ago Facebook became the largest social
network
• Over 2 years ago Facebook gains a stock market
quotation and at the same time Brands invade
• Late 2014 Facebook changed their reach algorithm to
make it harder for business pages to be seen without
advertising

15. ITS NOT THE END OF THE DAY!

16. Digital Marketing Infrastrucutre

17. A BAROMETER MEASURING ADVERTISING EXPENDITURE TRENDS
AGAINST GDP & BUSINESS CONFIDENCE AS WELL AS THE WIDER
IMPACT OF ADVERTISING ON THE IRISH ECONOMY
COMPILED BY JIM POWER FROM DATA SUPPLIED BY AAI, NIELSEN, IAB AND CORE MEDIA

18. DOING FACEBOOK
Getting the most out of your post

19. 1. LINK POSTS WILL DRIVE PEOPLE TO YOUR WEBSITE

20. 2. PICTURES (AND VIDEO) ARE WORTH A THOUSAND…

21. 3. QUESTIONS WILL ENGAGE AND CREATE CONVERSATION

22. 4. SHARE EXCLUSIVES, OFFERS AND DISCOUNTS

23. 5. POST TIMELY CONTENT AND NEWSJACK!
• Humour is good too but be
careful
• This post doesn’t necessarily
have a ‘Call To Action’ but the
engagement was worth the
effort

24. 6. SCHEDULE YOUR POSTS

25. 7. REVIEW THE PERFORMANCE OF YOUR POSTS

26. 8. FACEBOOK POST BEST PRACTISE
• Try as much as possible not to post Text only
• Video/Pictures > Link Posts > Text Only
• Try and limit the text to 250 characters or less
• Using emoticons will get you more comments and shares
• Thursday and Friday seem to get more engagement
• Check your Insights
• Describing what your sharing helps get more interaction
• Post little and often rather than dump and disappear

27. ANY (MORE) QUESTIONS?

28. 4TH LEVEL DIGITAL MEDIA
DIGITAL | MEDIA | MARKETING
Thank you for your
time and attention
www.4thleveldigitalmedia.ie
GusRyan@4thleveldigitalmedia.ie
@GusRyan100
Skype:- GusRyan100

29. 29
This proprietary presentation is given for general informational purposes and will hopefully kick start a
conversation. Not until we make an Agreement to collaborate and work together will there be any
legal obligations owed by either party of any kind whatsoever. If there’s something you like or want to
know more about, give us a call. If there’s something you’re not happy about give us a call as well.
All of the information contained in the Presentation has been compiled with the best intentions but
may be subject to further modification, you know how fast things can change. Any and all forward-
looking statements contained herein shall not be relied upon as facts nor relied upon as any
representation of future results. We’re not telling lies we just can’t predict the future.
4th Level Digital Media
Digital | Media | Marketing