Are you a little overwhelmed by social media? Are you looking for a social media playbook? Here a 8 simple rules to get more from your social media activity

1. The Coffee Shop approach
to Social Media etiquette

2. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
Imagine, just for a minute…
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3. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
… that Social Media is like a Coffee Shop
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4. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
AS WELL AS ENJOYING
YOUR COFFEE…
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5. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
WHAT ELSE DOES IT OFFER?
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6. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
How long would it take to…
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…be on first
name basis

7. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
How long would it take to…
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…be on first
name basis
…to get a
free coffee

8. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
How long would it take to…
8
…be on first
name basis
…to get a
free coffee
…to make some
new friends

9. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
How long would it take to…
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…be on first
name basis
…to get a
free coffee
…to make some
new friends
…to find a social
group beyond
the coffee shop

10. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
“… THE LONGER YOU
WAIT FOR
SOMETHING,
THE MORE YOU’LL
APPRECIATE IT WHEN
YOU GET IT.
ANYTHING WORTH
HAVING IS WORTH
WAITING FOR.”
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11. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
THE SAME APPLIES TO
SOCIAL MEDIA…
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12. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
EVERYTHING IS EASIER WITH A STRATEGY
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13. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
EIGHT RULES FOR
COFFEE SHOP SUCCESS
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14. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
ONE – TURN UP REGULARLY
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Little and often trumps dump and disappear

15. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
TWO – KNOW YOUR AUDIENCE
Is this the right place?
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16. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 16
THREE – LISTEN
to customers, to competitors, to critics

17. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 17
FOUR – THINK B4 YOU TALK

18. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 18
FIVE – CONVERSE | BE SOCIAL
That’s why you showed up in the first place

19. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 19
SIX – SOLVE PROBLEMS

20. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 20
SEVEN – BUILD RELATIONSHIPS

21. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 21
EIGHT – GET OUT OF THE COFFEE SHOP

22. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
EIGHT RULES FOR
COFFEE SHOP SUCCESS
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Social Media

23. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
R E W I N D | R E C A P
• ONE – Turn up/Post regularly, consistently
• TWO – Know your Audience/Are they your customers
• THREE – Listen to what they say about you/their problems/
your competitors/their interests
• FOUR - Think b4 you talk/ what is your point/ Apply
common sense
• FIVE – Converse. Don’t forget the SOCIAL in social media
• SIX – Build relationships not numbers
• SEVEN – Solve problems/Add value/Help people
• EIGHT - Migrate them from social to property you own like
your website/email list/networking group/webinar
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24. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
WHAT DO YOU THINK?
CURIOUS?
CAN OR SOCIAL MEDIA HELP
YOU AND/OR YOUR BUSINESS?
LIKE TO KNOW MORE?
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25. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
GET IN TOUCH
HERE
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26. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies
SHOUT OUT TO
UNSPLASH.COM
&
GRATISOGRAPHY.COM
FOR THE COOL IMAGES
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27. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 27

28. @GusRyan100 FROM 4thLevelDigitalMedia.ie FOR Social Newbies 28
This presentation is given for general informational purposes and will hopefully
kick start a conversation. Not until we make an Agreement to collaborate and work
together will there be any legal obligations owed by anybody whatsoever. If there’s
something you like or want to know more about, give me a call. If there’s
something you’re not happy about give me a call as well.
All of the information contained in the Presentation has been compiled with the
best intentions but may be subject to further modification, you know how fast
things can change. Any and all forward-looking statements contained herein shall
not be relied upon as facts nor relied upon as any representation of future results.
I’m not telling lies I just can’t predict the future ;-)