2. To be the
most trusted and preferred partner
for our customer’s
end to end home interior needs
Vision
3. Saudamini
B. Arch. Member Council of Architects, India. Certificate in Project Management U.C. Berkeley, USA.
Has 12 years of experience in the field if interior design. Has designed and managed corporate interior projects ranging from 10,000 sft to
2,00,000 sft across the country for large multinationals like GE, Mphasis, VF, Sapient Technologies, Citibank etc. Has also designed residential
interior projects for independent houses, apartments and villas. Saudamini has in depth knowledge and understanding of all aspects of a
project from client requirements analysis, design, material selection, bill of material, costing, vendor selection, procurement, site supervision and
handing over. She leads the customer engagement, design and project execution functions at iDesignX.
S. Ramu
Interior design, M.Sc. Math
Has 20 years of experience in interior design, site management and project execution. Has managed a variety of projects ranging from
residential, commercial, retail, health care and hospitality. Has an extensive knowledge and understanding of the various materials and
products available in the market for interior works, costing, and procurement. He leads the vendor management, procurement and site co-
ordination/supervision functions at iDesignX.
Savitha. B.M.
Architecture/Interiors, Civil Engineering
Has 12 years of design experience in residential, commercial, corporate and hospitality sectors. Has worked as a senior architect and chief
designer in interior design firms. She has vast knowledge and understanding of all aspects of designing, detailing and execution of interior
projects. She leads the design, detailing, drawing and quality assurance functions at iDesignX.
Vivek
B. Tech IIT Delhi, MBA IIM Calcutta
Has 13 years of experience in business process, product management, project management and client engagement in a variety of business
transformation projects. Has worked as a senior professional services manager and systems architect in large consulting organizations. He has
deep knowledge and understanding of all aspects of business process management and organization management. He leads the business
process, customer service, team building and other administrative functions at iDesignX
The People
4. Wood-work for wardrobes
Kitchen wood-work
TV Unit, Crockery cabinet, Sofa, Beds and other loose furniture
Civil works and POP
Toilet design and remodeling
Lighting, fixtures and home decor
Aluminum doors and windows
SS railings
Services
5. High level requirement analysis and ball-park cost estimate
Design – detailed drawings, material selection and costing
End to end execution incl. procurement and vendor management
Site supervision and quality checks
Hand-over and self maintenance training
Post implementation service
Project Stages
6. Value from Design
We design for optimizing utilization of space for your needs along with
great aesthetics
Cost Control/ Value for Money
We understand that you want the best value for your hard-earned
money. You want to make informed budget based choices and then remain
within the budget
Reliability and time-line
We understand that time is money and your home schedule is interlinked
with your other personal and professional plans
Quality of Finish
We believe it is essential that the quality of work matches the
professional service that we provide
Why iDesignX?
7. iDesignX Self managed - hire Hire Interior designer + Outsource to modular
carpenters Contractor vendors
Indicative rate for 900-1300 900-1100 1300-1500 1200-1600
ward-robes
( Rs per sq. ft.)
Approx. Cost 6 6 7 8.5
(in Rs lacs for 1600sft
3BHK)
Designer fees 5% - 10% Nil 10% - 15% Nil
Payment terms * 0% for quote Negotiate advances, Iterative * 10% for quote
* 20% to place order etc. - daily headache * 30% advance for * 50% to place order
* 60% milestone material * 100% before
based * 70% before installation
* 100% after installation
installation * 100% after
installation
Market Comparison
8. iDesignX Self managed - hire Hire Interior designer + Outsource to modular
carpenters Contractor vendors
Design Inputs Quality High Varies from none to High Low to Medium
low
Customization High High High Medium
Customer time For design and final Continuous daily For design, weekly For design and final
delivery confirmation involvement supervision and final delivery confirmation
delivery confirmation
Time taken 2 months 3-6 months with the 3-5 months 2-3 months
risk of abandonment
Market Comparison
9. iDesignX Self managed - hire Hire Interior designer + Outsource to modular
carpenters Contractor vendors
Post implementation High None None to Low Medium
service
Key Advantage Hassle free/ cost/ Cost/ Customization Design/ Customization Hassle free/ finish/
design/ finish/ time time
Disadvantage On Site Customization Daily hassle, No Expensive, Design Risk Expensive, Payment
may be limited for design inputs, Quality before delivery, Low
modular products Risk, Delivery risk design inputs
Completeness of Complete incl. lighting Self managed Complete incl. lighting Only ward-robes and
interiors fixtures, small fixtures, small bathroom kitchen
bathroom fixtures, etc. fixtures, etc.
Market Comparison
10. Openness and Transparency
Customer Focus and Flexibility
Design and Innovation
Site Supervision and Project control
Operating Excellence
11. Openness and Customer Service Site Supervision Design and Innovation
Transparency and Flexibility and Project
Control
Value from * We explain the * We understand that * Our site * You are the expert in dreaming and
Design reasons behind our you know best what supervisor as well stating how you want your home. We
design and material you want, when and as designer closely are the experts in best fulfilling your
suggestions with what budget monitor the site dreams within your constraints
* We openly discuss the work on a * And we use innovation in design,
pros and cons of the frequent basis to material selection , sourcing as well as
choices you need to ensure that the execution to achieve the same
make work is as per
design and the
Quality of * We continuously share * We always quality of finish is * Our extensive experience in interiors
Finish work in progress with welcome / encourage supreme and our thoughtful choice of contractors
you either through site you to review the gives our team the eye for detail that
visits or site pictures work and suggest will give you a final result where
course corrections, if attention to detail is paramount
any is required
Operating Excellence
12. Openness and Transparency Customer Service Site Supervision and Design and Innovation
and Flexibility Project Control
Cost We offer a detailed itemized Sorry, we are the Constant site supervision We are not fixed to any
Control/ break-up of the cost tough guys when it helps us identify major specific contractor,
Value for comes to cost design/ cost deviations supplier or material and
money control that can then be are free to and actually
addressed in time do continuously look for
better deals for you.
Reliability We keep you informed of We try to work with Constant site supervision As time is money, at the
and every step along the way. In your schedule helps us ensure smooth very start we set a
timelines the worst case scenario, if constraints co-ordination of all timetable with realistic
there is schedule deviation we work. It also helps deadlines and goals.
will share the news with you identify schedule We ensure that all third
early and transparently so you deviations that can then parties work according
have time to make adjustments be addressed to our schedule
to your plans
Operating Excellence
13. A few images from our projects
to give you an idea of our
capabilities and experience
Projects Portfolio
