Introducing the main concepts of the logo design

1. THE LOGO
Lesson #2 at LABA in NINGBO, CHINA - 2012

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In the fall of 2012 I held a
12 days introductive course on
graphic design to 60 novice students of
the LABA Fine Art Accademy based in the
Ningbo Polytechnic, few hours far from
Shanghai, China.
Here you can see some of the content I
collected for my lessons.
Please send me some feedback
@giorgiomininno

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How the logo was born

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THE DIFFUSION OF PAPER
(IN EUROPE STARTING FROM 1100 A.D.)

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BLOCK BOOKS IN EUROPE
1400 A.D.

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MOVABLE TYPE PRINT

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GUTEMBERG BIBLE
FIRST MOVABLE TYPE PRINT BOOK
1450s A.C.

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ALBRECHT DURER (1471 - 1528)
A PAINTER, A PRINTMAKER, AN ARTIST

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REPRODUCIBILITY
The Four Horsemen of the Apocalypse A.Durer 1498

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THIS IS ONE THE FIRST LOGOS
Albrecht Durer Monogram

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What does this logo mean?
Authorship: every print marked with this
logo is produced by the same artist.

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let's look at some logos?

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GENERAL ELECTRICS

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Franco Grignani

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BROOKLYN BREWERY
Milton Glaser

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I LOVE NEW YORK
Milton Glaser

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www.itsnicethat.com

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Experimental Jetset

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BRNO BIENNAL

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TATE MODERN